The document discusses the concept of lean intrapreneurship and its application in corporate innovation, emphasizing a shift from traditional, bureaucratic approaches to a more agile, startup-like mentality. Key topics include the importance of customer co-creation, data-driven decision making, and managing resources effectively to eliminate waste. The author advocates for fostering a supportive culture and mindset within organizations to drive innovation and experimentation.

1. Lean Intrapreneurs
Lean Startup for the Enterprise
Brant Cooper
Author, The Lean Entrepreneur
Partner, Moves the Needle

2. Myth of the Startup Visionary
Eureka!
$
BuildLaunch
Success!

3. Myth of Corporate Innovation
Eureka!
$
BuildLaunch
Dead
Pool!
Idea
Laundry
List
Exec
Team
Culls
Bus Unit
Mkt
Reearch
ROI
Pitch
Dead
Pool

4. What are the Two Questions that
Kill Disruptive Innovation?
What’s the ROI?
When will I see it?

5. The Innovation Continuum
Known Unknown
Execute Search
$ Learning

6. “Old School” Innovation
The Lab in the Wilderness
• Scientists creating new technology
• Separate from core business
• Mythical “visionary” selectively invests
Innovation never sees light of day

7. “New School” Innovation
Turn Business into a Startup
• Open floor plan makes room for Scooters
• Pizzas, free cola and nerf guns
• Innovation as marketing buzzword
Core business adversely affected

8. Lean Intrapreneur
“Local” experiments Big experiments
Customer co-creation Customer empathy
Data informs ROI Data informs new opp
Eliminate Waste Executing Eliminate Waste Learning

9. Landing Page Test

10. The Mechanical Turk

11. Sell it First

12. Preventing Core Asset Abuse
HR
Poor resource
allocation
Abuse of free
time
Employees
misallocated
Marketing
“Experiments”
tarnish brand
Funnel
disruption
Legal
Credit card
abuse
Non-
compliant
T&Cs
Sales
Disrupt
current
activity
Damage
relationship
Support
Phone lines
light up
Broken links

13. (0)
Tech
Innovation
(1)
Segment
Passion
(2)
Scalable
Business
Model
(3) Leverage
Core Assets
4 Phases of Startup
[Measuring progress]

14. Intrapreneurship Mindset
• Allocate resources to search
• Senior Executives know how to lead search
• Teams have the ability to do it
• Corporate Support Systems in Place
• Culture (HR, employee willing, etc.)

15. In Spirit of Lean Startup – GO!
• Start small from the bottom up
• Make it harmless and fun
• Expose to senior executives
• Get a few teams doing it (both product and
functional)
• Update your Capabilities, Systems & Culture
Answer: Apply lean to your innovation process!

16. Thank You!
Lean Intrapreneurs
Brant Cooper
Moves the Needle
brant@movestheneedle.com
@brantcooper
Slides: