The power of personal branding in the new 'social' world. How to influence others? What are the ingredients of creating a successful personal brand? How to and more importantly when to network? How to segregate Personal/Professional sharing on the Social to address privacy concerns? How to use social to leverage the power of WOM-Word of Mouth? These are slides from a recent talk by @modhgil at SHEROES 2013. I will try and add an audio commentary to it. In the meantime, if you have specific questions or comments please feel free to add here or msg on LinkedIn (please quote #SHEROES. Also include your personal anecdotes and examples which may be useful to others. Best wishes: Punit Modhgil

1. Of Brand YOU
punit modhgil
@modhgil
linkedin
twitter
#SHEROES #Mumbai2013
PowerThe

2. my journey
failures
# iit jee
# mba
# one start up
# ‘settled’
# financials
lucky
# unicorp, niit, ravel, oracle, siebel systems, talisma,
allied worldwide, microsoft
# one start up success, one in progress
# lived: ranchi, delhi, san francisco, bengaluru, london
# 40 states in the usa, 15+ countries, drive in 20 mega
cities
# a national report (led to creation of ministry of it)
# business manager to ceo and co-founder of niit
# 5 mentors
# klout score 80
# indian

3. so what changed
“hyperlinks subvert hierarchy”
atomselectronsneurons (manufacturinginformationattention)
push marketing doesn’t work and is expensive (roi?)
information deluge, real time, measurable and trackable
honesty and the need for an authentic and a remarkable story
digital natives vs. digital immigrants
wom or word of mouth (or earned media) still is the most credible source of
leads for business

4. 2008 2009
40m
50m
60m
70m
80m
2010
90m
100m
Net users
C&S TV hh
2007
internet users cross tv households
(IMRB/IAMAI/internal GOOGLE)
2 hrs 15 mins a day rivals or exceeds TV consumption
so what changed

5. so what changed
keep your head down
follow instructions
show up on time
work hard
suck it up
be remarkable
be generous
create art
make judgment calls
connect people and
ideas

6. “happiness is when what you think, what you
say, and what you do are in harmony..” gandhi
“to believe in something, and not live it, is
dishonest.” gandhi
starting up

7. starting up
• listen: do you have listening posts? what are
they saying? If not, create them
• learn: pick up trends, like what you see. else
move on.
• leverage: so you think you can make a
difference? build and test with your ecosystem-
network and mentors. ready?
• lead: go launch yourself. if need be, take baby
steps. get early success (even small) in first.
researchpitch

8. why should i care about you
brand you: soft power trumps hard power
soft power assets: your image, reputation,
network, communication skills, alliances, speaking,
visibility, intellectual property (articles), etc.
hard power assets: tangible things you can list on
your resume such as education credentials, years of
experience, job titles, training programs etc.

9. network when not needed (remember sant kabir’s dukh mein..?) 
start a ‘trust of favors’: a favor a day with 0 expectations; reap the
power of generosity
connect with industry through research and survey outreach
switch off automation: personal messages, custom status updates,
send a personalized invite on linkedin
get the act together: business card, business suit, business
language even if you are not ‘employed’
cheat sheet 1/2

10. cheat sheet 2/2
no experience will go waste, dots will connect don’t
worry
build a network of diverse mentors, say 3 or 4
relatively free time assets: innocent coffees,
breakfast meetings, and airport drop/pick up car
conversations
one book a week will help you tell better stories

11. minimum 2 out of 3 have to be a yes
you deliver on time

your work is good often
exceptional

working with you is such a
pleasure


12. thank you and let’s continue
our conversation
punit modhgil
@modhgil
linkedin
twitter#SHEROES
Of Brand YOU
PowerThe