Social Media to grow your business - for Mortgage Brokers
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2 Killer moves using Social Media to grow your Mortgage Broker business.
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Social Media to grow your business - for Mortgage Brokers
- 2. #OnlyTweetSober #nMBPortDouglaswww.facebook.com/NationalMortgageBrokers www.twitter.com/NationalMortgageBrokers www.instragram.com/National_Mortgage_Brokers Linkedin Group – National Mortgage Brokers
- 9. Years Taken To Reach 50 Million Users
- 10. Killer Moves on LinkedIn
- 11. Killer Moves on LinkedIn •UNDERSTAND completely - Who are your Audience ? •Then.....where are your Audience AUDIENCE
- 12. Killer Moves on LinkedIn •Connect with your Audience •4 best practice methods to connect - search and connect (if you know them) - get introduced - in mail - Groups •Connect to your current Database, email lists CONNECTING
- 13. Killer Moves on LinkedIn •Find other Content - share - comment - ask a question •Create Content - use your own expertise - your newsletter content - post on your Blog, and share the link into Linkedin •Direct Messaging - Tag Client vs Referral partner (different engagement) - By pass spam filters – LinkedIn is a most trusted source ENGAGEMENT
- 14. Killer Moves on LinkedIn ● Good vs Bad ● Use Visuals ● Stand Out ● Provide Value ● Solve Problems ● Answer questions on your customers minds CONTENT
- 15. A Killer Move with Facebook Advertising
- 16. Killer Moves with Facebook Advertising • TV - age, gender, programme, •Radio - age, gender, genre •Print - distribution (readership, editions sold) •Hit and miss •Statically delivered •Cannot change once produced •Fixed upfront high cost •Low measurement TRADITIONAL FACEBOOK •Uber Targeted •All demographics •Precise Interests •Target competitors fans •CUSTOM AUDIENCES •Test multi versions of ads
- 18. Killer Moves with Facebook Advertising ● Listening to conversations around your Key Services ● Uber targeting ● Extracting data of those conversations ● Showing Adverts to those people having the conversations ● CUSTOMISE your audience by conversation ADVERTISING
- 21. Conversations - Listening Hyper targeting = low cost of acquisition
- 22. Extracting Supply Chain Data
- 23. Killer Moves with Facebook Advertising •Target audience •Offer •Sales Funnel •Budget VARIABLES
- 24. In Summary CURRENT WORLD ● Brokers tend to Communicate when Rates notices are sent ● Fear of communicating - may trigger shopping around ● Occasional Newsletter ● Possibly Christmas Card ● Low frequency purchase ie: mortgage - how do you stay in touch over 5,10 years NEW WORLD ● High engagement ● Choose clients’ platforms ● Provide great content ● Trick, tips, and help to answer their questions ● Position yourself as an expert ● Keep top of Mind ● Great Offers ● New Products ● Introduce affiliate services ● Easy for them to find you
- 25. Sir Richard Branson quote – “If CEO’s are not embracing Social Media they will find themselves as the modern day Dinosaurs”
- 26. SANDRA PIGRAM SOCIAL MEDIA SPECIALIST AU.LINKEDIN.COM/SANDRAPIGRAM CARL IRELAND SOCIAL MEDIA SPECIALIST AU.LINKEDIN.COM/CARLIRELAND