This document discusses how inbound marketing can help businesses generate more leads and sales in today's digital landscape. It notes that people now block traditional marketing and get information online instead through search engines, social media, blogs, etc. The key is for companies to match their marketing approach with how prospects now learn about and shop for products. Specifically, the document recommends that businesses change from one-way sales messaging to becoming an interactive resource center; generate traffic and leads through content marketing, social media, online ads and other inbound tactics; and focus on conversions by answering questions that build trust in the brand.