Sandra Pigram

Sydney, Australia Australia

CEO - Digital Athlete. Influencer Marketing Specialist, and Digital Marketing Strategist

Advertising / Marketing / PR

Influencer Marketing is set to grow by 500% in the next 12 months. What is Influencer Marketing ? It is essentially the leveraging of an online Influencer to lead communications, community and relationship on behalf of a brand or company. Influencers in the new world can be Bloggers, Youtubers, Instagrammers, Celebrities, Sportspeople, the list goes on. They have raving fans as their audience, who hang onto their every word. How do CEO's harness this powerful wave of new on-line strategy. There are many elements to making it successful. Key to success is having a full digital strategy behind it, and a company experienced in managing influencers.