How to Power Boost Facebook Posts for Positive ROI

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Kevin Bates and Thue Madsen presented a webinar on power boosting Facebook posts. They discussed how organic Facebook reach has been declining so businesses need to boost their posts to reach more people. They covered how to set up targeting for different audience types including interests, website behaviors, and lookalikes. They also explained how to structure Facebook ad campaigns and set up campaigns, ad sets, audiences, ads, and conversion pixels. They provided an example customer journey and recommendations on getting started with power boosting posts.

Kevin Bates, WooThemes
Facebook Power Boosting
March 2015 Webinar

Today’s Presenter
Kevin Bates - WooThemes - @KevinB
Kevin Bates is the Technical Marketer at WooThemes. Since
working at ClickTracks he’s been focused on building data
driven marketing funnels that maximize the ROI of
campaigns.
Thue Madsen - KISSmetrics - @ThueLMadsen
Thue is the KISSmetrics Webinar Wizard and Marketing Ops
Specialist. Whenever Thue is not trying to automate
everything around him, you can ﬁnd him ﬁshing and hiking
in the Sierras.

“Preeminence means being seen in your market as
the most trusted advisor for life. You are there to
make a profound and sustaining diﬀerence in
their lives and you are there for them, whether
they monetarily reward you or not.”
— Jay Abraham

Organic Reach Keeps Dropping
Source: Ogilvy
0%
3%
6%
9%
12%
2013 2014 2015
Organic Reach

Regular Boosts
1. Limited Targeting
2. Limited Metrics

Power Boosts
1. Advanced Targeting
2. Detailed Metrics
3. Conversion Pixels

The Exact Process I
Follow To Power Boost

LOG IN WITH GOOGLE
Start Your Free KISSmetrics Trial

1 Part One: Targeting
2 Part Two: Campaign
3 Part Three: Measurement
You’re Going To Learn…

Targeting
The Perfect Audience
For Your Content
1

1 Interest Targeting
2 Custom Audiences
3 Lookalike Audiences
Audience Types

Relationship Targeting
Moving people through the funnel with the right content types.
Audience Types Content Types
Know
Look-a-Like Audience
Interest Targeting
Blog Posts
Like Website Custom Audiences Opt-In Pages
Trust Email List Product Offers
Targeting

Interest Targeting
What are your prospects interested in?
Targeting

Website Custom Audiences
Create target audiences for your content based on behavior.
Targeting

Website Custom Audiences
Use URL matching to create target audiences.
Targeting
Blog Categories URL Custom Audience
Food & Drink /food-and-drink/ Foodies
Politics /politics/ Politics
Real Estate /real-estate/ Real Estate

Custom Audiences
Create target audiences for your content based on behavior.
Targeting

Lookalike Audiences
Create target audiences for your content based on…
Targeting

Campaign
How To Setup Your
Boost Campaign
2

Boost Campaign Structure
How to set up your campaign.
Campaign Setup
Campaign Ad Sets Ads
Boosts Interest Targeting
Blog Post
Website Custom Audience
Opt-In Page
Email List Custom Audience
Oﬀer Page

Measurement
Key Metrics For Measuring
Campaign Performance
3

Example Customer Journey
• Boosted Blog Post About SEO
• Added To SEO Website Custom Audience
• Ad Oﬀering A Free eBook About SEO
• Subscribe To Your List
• Clicked And Viewed A Product
• Product Interest Website Custom Audience
• Special Oﬀer
• Buy
• Customer Custom Audience
• Up-Sell Oﬀers & Retention

1 A Post
2 An Audience
3 A Conversion Pixel
Ge ing Started

2015 KISSmetrics Guide KISSmetrics Demo
h p://kiss.ly/growth h p://kiss.ly/demo

Questions?
Kevin Bates
Technical Marketer
WooThemes
@KevinB
kevin@woothemes.com
Thue Madsen
Marketing Operations
KISSmetrics
@ThueLMadsen
tmadsen@kissmetrics.com

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Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability. Understanding AI-Generated Content: AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production. Key Benefits: Content Creation: Rapidly generate high-quality content for blogs, articles, and social media. Brainstorming: AI simulates conversations to inspire creative ideas. Research Assistance: Efficiently summarize and research information. Market Insights: The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market. Case Study: CNET’s AI Content Controversy: CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight. Benefits Across Industries: Marketing: Personalize content at scale and optimize engagement with predictive analytics. Publishing: Automate content creation for faster publication cycles. Education: Efficiently generate educational materials. Healthcare: Create accurate content for patients and professionals. Finance: Produce timely financial content for decision-making. Challenges and Ethical Considerations: Transparency: Disclose AI use to maintain trust. Bias: Address potential AI biases with diverse datasets. SEO: Ensure AI content meets SEO standards. Quality: Maintain high standards to prevent misinformation. Conclusion: AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries. Connect with Us: Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.

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Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...

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E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times. Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management. Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences. The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.

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Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business. Key Takeaways: Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.

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When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker. Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover

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A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience. Key Takeaways: Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.

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smmpanel567

Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.

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How to Power Boost Facebook Posts for Positive ROI

1. Kevin Bates, WooThemes Facebook Power Boosting March 2015 Webinar

2. @ThueLMadsen #KISSwebinar Tweet Us!

3. Today’s Presenter Kevin Bates - WooThemes - @KevinB Kevin Bates is the Technical Marketer at WooThemes. Since working at ClickTracks he’s been focused on building data driven marketing funnels that maximize the ROI of campaigns. Thue Madsen - KISSmetrics - @ThueLMadsen Thue is the KISSmetrics Webinar Wizard and Marketing Ops Specialist. Whenever Thue is not trying to automate everything around him, you can ﬁnd him ﬁshing and hiking in the Sierras.

4. @KevinB #KISSwebinar Tweet Us!

5. What To Expect

6. “Preeminence means being seen in your market as the most trusted advisor for life. You are there to make a profound and sustaining diﬀerence in their lives and you are there for them, whether they monetarily reward you or not.” — Jay Abraham

7. Why Boost Your Posts?

8. WATCH WEBINAR RECORDING NOW

9. Organic Reach Keeps Dropping Source: Ogilvy 0% 3% 6% 9% 12% 2013 2014 2015 Organic Reach

10. What Is Power Boosting?

11. The Power Editor

12. Regular Boosts 1. Limited Targeting 2. Limited Metrics

13. Power Boosts 1. Advanced Targeting 2. Detailed Metrics 3. Conversion Pixels

14. The Exact Process I Follow To Power Boost

15. LOG IN WITH GOOGLE Start Your Free KISSmetrics Trial

16. 1 Part One: Targeting 2 Part Two: Campaign 3 Part Three: Measurement You’re Going To Learn…

17. Targeting The Perfect Audience For Your Content 1

18. 1 Interest Targeting 2 Custom Audiences 3 Lookalike Audiences Audience Types

19. Relationship Targeting Moving people through the funnel with the right content types. Audience Types Content Types Know Look-a-Like Audience Interest Targeting Blog Posts Like Website Custom Audiences Opt-In Pages Trust Email List Product Offers Targeting

20. Interest Targeting What are your prospects interested in? Targeting

21. Website Custom Audiences Create target audiences for your content based on behavior. Targeting

22. Website Custom Audiences Use URL matching to create target audiences. Targeting Blog Categories URL Custom Audience Food & Drink /food-and-drink/ Foodies Politics /politics/ Politics Real Estate /real-estate/ Real Estate

23. Custom Audiences Create target audiences for your content based on behavior. Targeting

24. Lookalike Audiences Create target audiences for your content based on… Targeting

25. Lookalike Audiences Create target audiences for your content based on… Targeting

26. Campaign How To Setup Your Boost Campaign 2

27. Boost Campaign Structure How to set up your campaign. Campaign Setup Campaign Ad Sets Ads Boosts Interest Targeting Blog Post Website Custom Audience Opt-In Page Email List Custom Audience Oﬀer Page

28. Campaign Campaign Setup

29. Ad Sets Campaign Setup

30. Audience Campaign Setup

31. Ads Campaign Setup

32. Posts Campaign Setup

33. Conversion Pixels Campaign Setup

34. Measurement Key Metrics For Measuring Campaign Performance 3

35. Custom Reports Measurement

36. Custom Reports Measurement

37. An Example

38. Example Customer Journey • Boosted Blog Post About SEO • Added To SEO Website Custom Audience • Ad Offering A Free eBook About SEO • Subscribe To Your List • Clicked And Viewed A Product • Product Interest Website Custom Audience • Special Offer • Buy • Customer Custom Audience • Up-Sell Offers & Retention

39. What To Do Now

40. 1 A Post 2 An Audience 3 A Conversion Pixel Ge ing Started

41. 2015 KISSmetrics Guide KISSmetrics Demo h p://kiss.ly/growth h p://kiss.ly/demo

42. Questions? Kevin Bates Technical Marketer WooThemes @KevinB kevin@woothemes.com Thue Madsen Marketing Operations KISSmetrics @ThueLMadsen tmadsen@kissmetrics.com

43. THANK YOU Kevin Bates WooThemes

How to Power Boost Facebook Posts for Positive ROI

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