The document provides tips and strategies for using LinkedIn effectively. It emphasizes that social media is about sharing and having conversations, not just tactics. It recommends completing your profile, importing contacts, joining relevant groups, commenting on others' updates, and providing recommendations. The key is to be consistent, contribute valuable insights, and focus on giving to others rather than just getting connections.

1. Getting started on Linkedin
Strategy and tactics for the future

2. What did people say
about the first mobile phones
– Who would call me
anyways
– Who would I call
– Who would really want this
Now mobiles are something
we couldn’t imagine living
without…
In the future social media will
be just as much a part of the
way do business. It will be
there everyday and simply
part of what you do…

3. Conversations are the key driver of growth
But we are afraid to manage or join them.

5. We get scared so we focus on tactics
Source: http://www.slideshare.net/timho/social-media-basics-for-executives

6. Having a mobile phone is not a
strategy it is a tool / a tactic…
“What is really important is what you
say when you are on the phone “

7. The Basics: Social media is about sharing…
• We share because we are human
– Social contact
– Understand / make sense
– Impress
– Influence/ promote
• In business we share
– Happy stories
– Advice
– Complaints

8. The 3 rules of social media
• Law of the Few
– In a given process or system some people matter more
than others.
• Stickiness Factor
– There are specific ways of making a contagious message
memorable; there are relatively simple changes in the
presentation and structuring of the information that can
make a big difference in how much of an impact it makes.
• Leveraged growth

9. Law of the Few

10. Who really counts…
Hubs
Connectors *
* This is Gaëtan Dugas often referred to as "Patient 0" in AIDS research

11. A few sticky ideas…
• Coca-Cola rots your bones –
you can use it to remove the
rust off a nail.
• The Great Wall of China is the
only man-made object that is
visible from space.
• You use only 10 percent of
your brain.
The laws of stickiness “SUCCES”
Simple, Unexpected, Concete,
Credible, Emotionaly, Story Based Ps. This is a great book
11

12. K=e*i
“e” = % that share
“i” = how many do they share with
k is the viral coefficient
If k > 1 you get viral (exponential) growth
(as long as there is room to grow..)

13. Don’t
over-think
things !!!

14. • Forget about everything people have said about social
media.
– Social media is just basic communication, like what you do
everyday.
• Executives (and probably most “social media
experts”) often focus too much on the channels.
– Think about these channels as languages, they can be
mastered easily but content and value of the conversation
is all it matters.
• As Seth Godin says: “It's a process, not an event.”

15. Imagine a cocktail party…
Ideas as a group (1 slide)
• Talk like you would
talk to a friend
• Candor is king
• Contribute don’t
spam
• Consistency
• Sharing and giving
Source: David Armano (http://darmano.typepad.com/logic_emotion/2008/06/brand-stairway.html)

16. Be true, be consistent and
results will follow…
Source: http://www.slideshare.net/timho/social-media-basics-for-executives

17. Now let’s talk about Linked in
You gotta be on Linkedin…

18. Complete
LinkedIn Profile:
A headline
Vanity URL
Recommendations
If you want to be seen as an
executive
Committed to doing things right
and getting the job done, what
does a partial profile say about you
?

19. Relevant groups

20. 7 7 secrets to make it easy…

21. 1
You can import all your contacts
(and share your contacts)
Link to you web mail
Link to you web mail
There is also an export
Button…

22. 2
There are some easy tools

23. You can use linkedin Maps to 3
identify, areas for improvement

24. You can identify the hubs… 3..

25. You can be popular letting others talk 4
And flattering them…

26. 5
There are easy questions to ask
• Will someone care
• Sticky
• Action orientated
• Will the right people care (Contagious)
Product Marketing
26
Bryan Cassady 07/08

27. How to Connect with People 6
You Don’ t Know
Find common ground (LinkedIn Groups,
Answers, etc.)
Ask for an introduction from someone you
both know
See if the person you want to connect with is
an open networker
Explain in your connection request who you
are and why you want to connect

28. Most importantly 7
You don’t need to work that hard…
30 Minutes on your profile
Import your contacts
Twice a month write comments
Comment on their
comments.
Start a discussion about
their recommendation or
update.
LinkedIn: Active Business Networking Tool

29. Ideas into action
• Complete your profile(s)
• Build up your base
(People you know well, but also connectors)
• Join some groups, but plan it out (share the work)
• Listen for while, then participate at least 2X a month
• Build your coverage in groups (Basis for invite = shared group
membership)
• Learn to share and give
– Check out the ANSWERS section and help out other
LinkedIn members
– RECOMMEND former co-workers and business colleagues.
• Then give again and again … good things will come to people
that give

30. A profile checklist
Company Company Contact Vanity Work Reco- Visible Just 1
Foto Headline Link Website profile link Info URL History mmnedations Groups Profile
You 1 -1 1 1 1 -1 -1 1 1 18 1
Colleague 1 1 -1 1 -1 -1 -1 1 -1 3 0 2 profiles
Colleague 2 -1 1 -1 -1 1 1 -1 -1 9 14 1
Colleague 3 -1 -1 -1 1 1 -1 1 -1 0 0 1
Colleague 4 1 1 -1 -1 -1 -1 1 -1 0 1 1
Colleague 5 1 -1 -1 1 -1 1 -1 1 0 14 2 profiles
Colleague 6 -1 1 1 1 1 1 -1 -1 4 2 3 profiles
Colleague 7 1 1 -1 -1 1 -1 -1 -1 9 11 1
Colleague 8 -1 1 -1 -1 -1 -1 -1 -1 9 0 1

31. A simple rule…
how to decide which invitation you
will accept…
If you would take the time to talk to
the person at a cocktail party they
are worth accepting…

32. Are recommendations worth the time…
Yes… because you spot the real ones
XXX was a diligent and XXX rocked our organization.
dedicated employee. He was a Whenever we were short on
valuable part of our team ideas we knew where to look and
who would get things done

33. Linkedin might be your first steps
but unlikely to be your last…
Register your name
on other social
networks today…

34. Print this
Update your profile
Expand contacts (import/invite)
Talk 2X a month…
Remember it is
about giving

35. Other Resources / Ideas

36. Looking for more ideas…
• http://www.slideshare.net/360digitalinfluence/ogilvy-on-
social-media-for-b2b-companies
• http://www.slideshare.net/timho/social-media-basics-for-
executives
• http://www.slideshare.net/amover/linked-in-demographics-
and-statistics-2011
• http://www.slideshare.net/whatthetweet/linking-up-through-
linkedin-be-a-social-media-rock-star
• http://www.slideshare.net/sarangbhutada/linkedin-
marketing-a-business-on-a-social-network

37. Need help ?
• How we could help
– General presentations and trainings
– Development of a social media strategy
– A sounding board for new ideas
Contact
Bryan@Webjuicer.be
0475-860-757
Twitter: @bryancassady