Getting Found: A Roadmap for Speakers

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A presentation done by Scott "Q" Marcus for the Northern CA chapter of the National Speakers Association on how to market one as a speaker.

Education

GETTING
FOUND
A Road Map for Speakers

Scott “Q” Marcus
707.442.6243 • scottq@scottqmarcus.com
@scottqmarcus • facebook.com/scottqmarcus

Begin
WARNING:
The next few slides are
examples of what NOT
to do in a powerpoint
presentation.

Begin
WARNING:
The next few slides are
examples of what NOT
to do in a powerpoint
presentation.

Source: NSA 2007 Member Survey

Rules
1. People don’t buy what they need

Rules
1. People don’t buy what they need
2. A confused mind never buys

Rules
1. People don’t buy what they need
2. A confused mind never buys
3. Perception is Reality

Rules
1. People don’t buy what they need
2. A confused mind never buys
3. Perception is Reality
4. Repetition builds Reputation

Rules
1. People don’t buy what they need
2. A confused mind never buys
3. Perception is Reality
4. Repetition builds Reputation
5. WIIFM > “So What”

Emotions
163.2834,099
10,302,0
3.58
07 3,343,08
89
5

Direction

Logical Emotional
Physical Spiritual

Direction

Logical Emotional
Physical Spiritual

< < <Change

Process

Trust Me
conﬁdence

Like Me

Know Me

Process
Buy Me

Trust Me
conﬁdence

Like Me

Know Me

Process
Open Inquiry
Buy Me

Trust Me
conﬁdence

Like Me

Know Me

Process
Open Inquiry
Buy Me
Closed Conﬁrmation
Trust Me
conﬁdence

Like Me

Know Me

Formula
Target Who We Serve
Customer
What We Provide What They Get

Beneﬁt Why It Helps

Formula
Striving For Imprefection

Target individuals We Serve
I help and
Who
Customer
organizations overcome
perfectionism &
What We Provide What They Get
procrastination so they will be
more productive, Why It Helps
Beneﬁt
happier, and
healthier.

Location
Pyramid Model
Elevator
One Sheet
Social Media

Depth = Value
Web Site
Blog
Keynote
Breakout
Workshops

Tracking
“TREE”

Thanks
Referrals
Evaluations
Endorsements

Arrival

Scott “Q” Marcus
707.442.6243 • scottq@scottqmarcus.com
@scottqmarcus • facebook.com/scottqmarcus

Arrival
Know & love your customer
Understand beliefs & feelings
Speak their language
Ask for an action
Modify as necessary
Scott “Q” Marcus
707.442.6243 • scottq@scottqmarcus.com
@scottqmarcus • facebook.com/scottqmarcus

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It Seemed LIke a Good Idea At The Time

Getting Found: A Roadmap for Speakers

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