Humboldt Marketing Seminar
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Scott "Q" Marcus held a marketing seminar titled "Make it Easy On Yourself". The seminar provided information on understanding customers, speaking their language, and asking for actions. It also covered rules of marketing, finding your niche, and developing a customer targeting formula. Participants were told to know and love their customer, understand their beliefs and feelings, and modify their messaging as necessary.
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Humboldt Marketing Seminar
- 1. HUMBOLDT MARKETING SEMINAR “Make it Easy On Yourself ” Scott “Q” Marcus 707.442.6243 • scottq@scottqmarcus.com @scottqmarcus • facebook.com/scottqmarcus Monday, March 22, 2010
- 2. NUMBERS 50 1 80 5 17 13 Monday, March 22, 2010
- 3. ROUGH TIMES From Businesspundit.com Monday, March 22, 2010
- 4. ROUGH TIMES In Humboldt Holding Steady 34% Improved From Last Year 16% Better Than Ever Worse Than Ever 43% 7% 25% Scared 18% Monday, March 22, 2010
- 5. MOVEMENT Logical Emotional Physical Spiritual < < <Change 5 Monday, March 22, 2010
- 6. EMOTIONS 2,343 34,099 10,302,007 3.58 89 3,343,085 Monday, March 22, 2010
- 7. EMOTIONS The lovable, brown cat purred loudly when he was happy. Monday, March 22, 2010
- 8. THE PROCESS Buy Me Trust Me confidence Like Me Know Me Monday, March 22, 2010
- 9. RULES 1. People don’t buy what they need 2. A confused mind never buys 3. Perception is Reality 4. Repetition builds Reputation 5. WIIFM > “So What” Monday, March 22, 2010
- 10. ARE YOU UNIQUE? • Market’s needs? • How are you different? • Your strengths? • How are you • Your weaknesses? better? • Your niche/ • How are you specialty? worse? Monday, March 22, 2010
- 11. THE FORMULA: Target individuals andServe I help Who We Customer organizations overcome perfectionism & procrastination What We Provide What They Get so they will be more productive, happier, and Benefit Why It Helps healthier. Monday, March 22, 2010
- 12. SUMMATION Know & love your customer Understand beliefs & feelings Speak their language Ask for an action Modify as necessary Scott “Q” Marcus 707.442.6243 • scottq@scottqmarcus.com @scottqmarcus • facebook.com/scottqmarcus Monday, March 22, 2010
- 13. WHAT’S NEXT? Now that you know what to say, how do you say it? Richard will continue at 10:45. Enjoy your break. 13 Monday, March 22, 2010