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Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidential
Mastering Mutual Mentorship
startupsecrets.com
Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidential
Workshops
Full descriptions of each at
startupsecrets.com
1. What’s Your Roadmap to Success?
2. Building a Compelling Value Proposition
3. Turning Products into Companies
4. Culture, Mission and Vision
5. Hiring A+ Talent
6. Game-Changing Business Models
7. Go to Market Strategies
8. Getting Behind the Perfect Investor Pitch
9. Funding Strategies to go the Distance
10. Have You Got What It Takes?
11. Mastering Mutual Mentorship
Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidentialstartupsecrets.comMastering Mutual Mentorship 3
Mentoring is a Gift
Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidentialstartupsecrets.comMastering Mutual Mentorship
 Are you seeking a handout or real help?
 Do you want an answer or are you really
looking to learn?
4
Do You Know What Help You Want
and How to Ask for It?
Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidentialstartupsecrets.comMastering Mutual Mentorship
Think of it as a Game of Chess
5
The MIT Sloan Review
Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidentialstartupsecrets.comMastering Mutual Mentorship
You Can Easily Ask for the Next Move...
6
Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidentialstartupsecrets.comMastering Mutual Mentorship
…But Wouldn’t You Rather Learn
How to Master the Game?
7
Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidentialstartupsecrets.comMastering Mutual Mentorship
Answers are for History Lessons.
Questions are for Future Breakthroughs.
Breakthroughs Present Opportunities for Startups.
“We cannot solve our problems with the same thinking
we used when we created them.” -Albert Einstein
8
Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidential
Skills
Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidentialstartupsecrets.comMastering Mutual Mentorship
Question Answers!
 Are they appropriate for YOU?
 Do they tempt you to take the road already traveled?
 Do they develop curiosity?
 Combinatorial thinking can be much more powerful than individual
answers
 … and what happens when you don’t have someone there to give you
answers?
10
Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidentialstartupsecrets.comMastering Mutual Mentorship
How About Asking for Questions?
 SERIOUSLY!
• Think about it… when you were
asked a really great question, did it
get your mind working?
• Consider asking your mentor for great
questions to help you puzzle the
answer for yourself…
…enabling the “AHA!” moment
11
Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidentialstartupsecrets.comMastering Mutual Mentorship
What’s Stopping You from Answering Your
Own Questions?
 What do you need?
• A new skill?
• An experience?
• Some knowledge?
 How and where can you best get these?
 Is it one-off help or is it an enduring kind of learning you need?
Mentorship is often only a part of the solution.
Sometimes mentors are just pointers to other resources.
12
Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidentialstartupsecrets.comMastering Mutual Mentorship
Mentors and Mentees
So how do you find the right questions?
 Could you ask the market ?
• Ask the customer, user, potential market?
 At least understand their view of the problem
13
Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidentialstartupsecrets.comMastering Mutual Mentorship
Tools
 Tools for guiding you to the right questions:
• Brainstorming
• Research
• Discovery, exploration
• Field work, research
• Surveys
• Landing Pages
• Frameworks
14
Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidentialstartupsecrets.comMastering Mutual Mentorship
Mentors
Nothing worse than answering the wrong question well!
15
Newton’s Apple vs. Apple’s Newton
Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidential
“Don’t take advice blindly, take it mindfully”
Your mind and instincts are your best resources to set a course
for something that can work for YOU.
Startup Secret!
Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidentialstartupsecrets.comMastering Mutual Mentorship
Mentors: Develop your Mentees!
 AHA!
 Eureka!
 &*!^#%!
17
Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidentialstartupsecrets.comMastering Mutual Mentorship
Enabling the Eureka! Moment
 Mentor to Mentee test:
• If I give you this answer, then what will you do with it?
• What comes next?
(Hint: If it only advances you one step, it's probably not a good question
or answer. Remember the chess game, are you helping them master it?)
18
Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidentialstartupsecrets.comMastering Mutual Mentorship
Enabling the Eureka! Moment
 Example:
Question for answer:
• Mentee: Should I price this at x or y?
• Mentor: y
Question for question:
• Mentee: What should I charge for my product?
• Mentor: Where is the core value? Who will see that and how will they value it?
19
Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidentialstartupsecrets.comMastering Mutual Mentorship
Developing Your Mentee
 Mentors, if you’re not giving Mentees answers, what are you giving them?
• Curiosity
• Joy of learning
• Confidence to try
• Resourcefulness, initiative – e.g., EXTERNAL validation
 A journey from AHA to WOW - I can do this !!
• Enlightenment
20
Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidentialstartupsecrets.comMastering Mutual Mentorship
Mentors
 Be open, honest and accurate wherever possible
 Don’t be afraid to say you don’t know either!
 Always look for teaching moments
 Bring humor, have fun!
“To encourage and beyond!”
- with apologies to Buzz Lightyear
21
Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidentialstartupsecrets.comMastering Mutual Mentorship
Remember
 For Startups in particular:
“There is no failure, only learning”
#nomorefear #onlylearning
 So make it safe and leave room to fail / learn
22
Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidential
“Things are rarely ever as good as they seem,
or as bad as they seem in the moment.”
Startup Secret!
The Mentor’s role is to pick the Mentee up when they are down,
and to keep them from rising up too far!
Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidentialstartupsecrets.comMastering Mutual Mentorship
How Do You Know
You’re a Good Mentor or Mentee?
 Is this working?
• Ask for feedback!
 How do you improve?
• Ask for measures for success!
24
Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidentialstartupsecrets.comMastering Mutual Mentorship
Record and Review Regularly
 Mentees – record what you learned!
• Share with your mentor at your next checkpoint
• How you learn is a great guide for your mentor to teach you
 Mentors – figure out how to coach your specific mentee
• Everyone learns differently, successes AND failures
 Review regularly
• Mutual feedback
• If the relationship isn’t working, it won’t fix itself!
25
Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidential
Aren’t We All Mentors?
Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidentialstartupsecrets.comMastering Mutual Mentorship
Peer Mentorship
 The power of peer mentorship...
• Who else are you on this journey with?
 Co-founders?
 Other founders, entrepreneurs?
 Other peers in school?
 Friends?
 Family? (can be tricky!)
27
Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidential
Surprise!
People trying to learn themselves
often make the best mentors, because
they’re asking questions!
Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidentialstartupsecrets.comMastering Mutual Mentorship
Mentoring is a Gift
 The question is:
• Do you have it?
or
• Do you give it?
29
Neither: At it’s best, you’re giving and
receiving
Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidentialstartupsecrets.comCulture, Mission, and Vision
The Importance of YOU in the Equation
“Nothing is impossible, the word itself says
I’m possible."
- Audrey Hepburn
30
Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidential
info@startupsecrets.com
Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidential
Mastering Mutual Mentorship
startupsecrets.com

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Mastering Mentoring

  • 1. Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidential Mastering Mutual Mentorship startupsecrets.com
  • 2. Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidential Workshops Full descriptions of each at startupsecrets.com 1. What’s Your Roadmap to Success? 2. Building a Compelling Value Proposition 3. Turning Products into Companies 4. Culture, Mission and Vision 5. Hiring A+ Talent 6. Game-Changing Business Models 7. Go to Market Strategies 8. Getting Behind the Perfect Investor Pitch 9. Funding Strategies to go the Distance 10. Have You Got What It Takes? 11. Mastering Mutual Mentorship
  • 3. Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidentialstartupsecrets.comMastering Mutual Mentorship 3 Mentoring is a Gift
  • 4. Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidentialstartupsecrets.comMastering Mutual Mentorship  Are you seeking a handout or real help?  Do you want an answer or are you really looking to learn? 4 Do You Know What Help You Want and How to Ask for It?
  • 5. Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidentialstartupsecrets.comMastering Mutual Mentorship Think of it as a Game of Chess 5 The MIT Sloan Review
  • 6. Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidentialstartupsecrets.comMastering Mutual Mentorship You Can Easily Ask for the Next Move... 6
  • 7. Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidentialstartupsecrets.comMastering Mutual Mentorship …But Wouldn’t You Rather Learn How to Master the Game? 7
  • 8. Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidentialstartupsecrets.comMastering Mutual Mentorship Answers are for History Lessons. Questions are for Future Breakthroughs. Breakthroughs Present Opportunities for Startups. “We cannot solve our problems with the same thinking we used when we created them.” -Albert Einstein 8
  • 9. Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidential Skills
  • 10. Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidentialstartupsecrets.comMastering Mutual Mentorship Question Answers!  Are they appropriate for YOU?  Do they tempt you to take the road already traveled?  Do they develop curiosity?  Combinatorial thinking can be much more powerful than individual answers  … and what happens when you don’t have someone there to give you answers? 10
  • 11. Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidentialstartupsecrets.comMastering Mutual Mentorship How About Asking for Questions?  SERIOUSLY! • Think about it… when you were asked a really great question, did it get your mind working? • Consider asking your mentor for great questions to help you puzzle the answer for yourself… …enabling the “AHA!” moment 11
  • 12. Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidentialstartupsecrets.comMastering Mutual Mentorship What’s Stopping You from Answering Your Own Questions?  What do you need? • A new skill? • An experience? • Some knowledge?  How and where can you best get these?  Is it one-off help or is it an enduring kind of learning you need? Mentorship is often only a part of the solution. Sometimes mentors are just pointers to other resources. 12
  • 13. Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidentialstartupsecrets.comMastering Mutual Mentorship Mentors and Mentees So how do you find the right questions?  Could you ask the market ? • Ask the customer, user, potential market?  At least understand their view of the problem 13
  • 14. Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidentialstartupsecrets.comMastering Mutual Mentorship Tools  Tools for guiding you to the right questions: • Brainstorming • Research • Discovery, exploration • Field work, research • Surveys • Landing Pages • Frameworks 14
  • 15. Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidentialstartupsecrets.comMastering Mutual Mentorship Mentors Nothing worse than answering the wrong question well! 15 Newton’s Apple vs. Apple’s Newton
  • 16. Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidential “Don’t take advice blindly, take it mindfully” Your mind and instincts are your best resources to set a course for something that can work for YOU. Startup Secret!
  • 17. Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidentialstartupsecrets.comMastering Mutual Mentorship Mentors: Develop your Mentees!  AHA!  Eureka!  &*!^#%! 17
  • 18. Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidentialstartupsecrets.comMastering Mutual Mentorship Enabling the Eureka! Moment  Mentor to Mentee test: • If I give you this answer, then what will you do with it? • What comes next? (Hint: If it only advances you one step, it's probably not a good question or answer. Remember the chess game, are you helping them master it?) 18
  • 19. Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidentialstartupsecrets.comMastering Mutual Mentorship Enabling the Eureka! Moment  Example: Question for answer: • Mentee: Should I price this at x or y? • Mentor: y Question for question: • Mentee: What should I charge for my product? • Mentor: Where is the core value? Who will see that and how will they value it? 19
  • 20. Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidentialstartupsecrets.comMastering Mutual Mentorship Developing Your Mentee  Mentors, if you’re not giving Mentees answers, what are you giving them? • Curiosity • Joy of learning • Confidence to try • Resourcefulness, initiative – e.g., EXTERNAL validation  A journey from AHA to WOW - I can do this !! • Enlightenment 20
  • 21. Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidentialstartupsecrets.comMastering Mutual Mentorship Mentors  Be open, honest and accurate wherever possible  Don’t be afraid to say you don’t know either!  Always look for teaching moments  Bring humor, have fun! “To encourage and beyond!” - with apologies to Buzz Lightyear 21
  • 22. Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidentialstartupsecrets.comMastering Mutual Mentorship Remember  For Startups in particular: “There is no failure, only learning” #nomorefear #onlylearning  So make it safe and leave room to fail / learn 22
  • 23. Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidential “Things are rarely ever as good as they seem, or as bad as they seem in the moment.” Startup Secret! The Mentor’s role is to pick the Mentee up when they are down, and to keep them from rising up too far!
  • 24. Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidentialstartupsecrets.comMastering Mutual Mentorship How Do You Know You’re a Good Mentor or Mentee?  Is this working? • Ask for feedback!  How do you improve? • Ask for measures for success! 24
  • 25. Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidentialstartupsecrets.comMastering Mutual Mentorship Record and Review Regularly  Mentees – record what you learned! • Share with your mentor at your next checkpoint • How you learn is a great guide for your mentor to teach you  Mentors – figure out how to coach your specific mentee • Everyone learns differently, successes AND failures  Review regularly • Mutual feedback • If the relationship isn’t working, it won’t fix itself! 25
  • 26. Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidential Aren’t We All Mentors?
  • 27. Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidentialstartupsecrets.comMastering Mutual Mentorship Peer Mentorship  The power of peer mentorship... • Who else are you on this journey with?  Co-founders?  Other founders, entrepreneurs?  Other peers in school?  Friends?  Family? (can be tricky!) 27
  • 28. Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidential Surprise! People trying to learn themselves often make the best mentors, because they’re asking questions!
  • 29. Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidentialstartupsecrets.comMastering Mutual Mentorship Mentoring is a Gift  The question is: • Do you have it? or • Do you give it? 29 Neither: At it’s best, you’re giving and receiving
  • 30. Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidentialstartupsecrets.comCulture, Mission, and Vision The Importance of YOU in the Equation “Nothing is impossible, the word itself says I’m possible." - Audrey Hepburn 30
  • 31. Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidential info@startupsecrets.com
  • 32. Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidential Mastering Mutual Mentorship startupsecrets.com

Editor's Notes

  1. For (target customers—beachhead segment only)  Who are dissatisfied with (the current market alternative)  Our product is a (new product category)  That provides (key problem-solving capability).  Unlike (the product alternative),  We have assembled (key whole product features for your specific application). Moore, Geoffrey A. (2009-03-17). Crossing the Chasm: Marketing and Selling Technology Project (p. 154). Harper Collins, Inc.. Kindle Edition.
  2. For (target customers—beachhead segment only)  Who are dissatisfied with (the current market alternative)  Our product is a (new product category)  That provides (key problem-solving capability).  Unlike (the product alternative),  We have assembled (key whole product features for your specific application). Moore, Geoffrey A. (2009-03-17). Crossing the Chasm: Marketing and Selling Technology Project (p. 154). Harper Collins, Inc.. Kindle Edition.
  3. EG Value prop vs the framework – andswer vs the questions to ask yourself… Silicon Graphics in Hollywood For post-production film engineers Who are dissatisfied with the limitations of traditional film editors Our workstation is a digital film editor That lets you modify film images any way you choose. Unlike workstations from Sun, HP, or IBM, We have assembled all the interfaces needed for post-production film editing. Moore, Geoffrey A. (2009-03-17). Crossing the Chasm: Marketing and Selling Technology Project (p. 154). Harper Collins, Inc.. Kindle Edition.
  4. EG Silicon Graphics in Hollywood For post-production film engineers Who are dissatisfied with the limitations of traditional film editors Our workstation is a digital film editor That lets you modify film images any way you choose. Unlike workstations from Sun, HP, or IBM, We have assembled all the interfaces needed for post-production film editing. Moore, Geoffrey A. (2009-03-17). Crossing the Chasm: Marketing and Selling Technology Project (p. 154). Harper Collins, Inc.. Kindle Edition.
  5. EG Silicon Graphics in Hollywood For post-production film engineers Who are dissatisfied with the limitations of traditional film editors Our workstation is a digital film editor That lets you modify film images any way you choose. Unlike workstations from Sun, HP, or IBM, We have assembled all the interfaces needed for post-production film editing. Moore, Geoffrey A. (2009-03-17). Crossing the Chasm: Marketing and Selling Technology Project (p. 154). Harper Collins, Inc.. Kindle Edition.
  6. EG Silicon Graphics in Hollywood For post-production film engineers Who are dissatisfied with the limitations of traditional film editors Our workstation is a digital film editor That lets you modify film images any way you choose. Unlike workstations from Sun, HP, or IBM, We have assembled all the interfaces needed for post-production film editing. Moore, Geoffrey A. (2009-03-17). Crossing the Chasm: Marketing and Selling Technology Project (p. 154). Harper Collins, Inc.. Kindle Edition.