This document discusses Unilever's commitment to nutrition and reducing malnutrition globally through fortification efforts. It notes that 2 billion people are deficient in micronutrients, and 18 million lives are impaired due to deficiencies. Unilever's challenge is to provide affordable fortified solutions to developing and emerging markets. The document outlines Unilever's efforts to fortify foods like soups in Vietnam with vitamins and educate consumers on nutrition. It stresses the importance of collaboration between organizations to effectively communicate about fortification and change consumer behavior.

1. Getting fortified into the
mouths of the population.
PABLO PERVERSI
VP FOODS UNILEVER.

2. TRENDS
OUR WORLD IS CHANGING FASTER THAN EVER BEFORE
2

3. UNILEVER SUSTAINABLE LIVING PLAN
DOUBLE THE BUSINESS HALF THE ENVIRONMENTAL IMPACT.

4. UNILEVER SUSTAINABLE LIVING PLAN
COMMITMENT TO NUTRITION.
Commitment to
nutrition

5. NUTRITIONAL COMMITMENT
NUTRITION PILLARS
Reducing
salt levels
Reducing
saturated fat
Improving heart
health
Reducing
trans fat
Providing healthy
eating information
Reducing
sugar
Improving
employee health
and nutrition
Reducing
calories
Future
challenges

6. MALNUTRITION AND FORTIFICATION
THE BIG PICTURE
Number of undernourished will rise to 1.25bn by 2025.
Challenge is mainly within D&E
2bn people globally are deficient in a micronutrient.
18mio lives are impaired due to deficiencies.
1.7mio lives are lost every year due to Vitamin A or Iron
Our key challenge continues to be to bring
solutions that are affordable to the bottom of
the pyramids in D&E worlds.

7. DEMOGRAPHIC PYRAMID
UPWARDLY MOBILE CONSUMERS IN SEA.
LSM 13+
5%
LSM 10-­12
10%
LSM 7 -­9
14%
25%
24%
26%
47%
23%
2011
2020
LSM 4-­6
LSM 1-­3
8%
18%
By 2020 there will be 375 million Middle Class Homes
By 2020 40 million will have moved to cities and have lost access to their fields

8. KNORR / CONTINENTAL
TASTES GREAT WITH SUSTAINABLE SOURCING.
8

9. CHANGING HABITS.
MAKE HEALTHY THE PREFERRED CHOICE

10. MICRONUTRIENT FORTIFICATION IN VN.
What is the consumer need?
looking for new ways to
add more nutrition to the food my
always
child eats
Clear Veg
Soup with
Meat
Clear Veg
Soup

11. RIGHT POSITIONING.
TRON
Contains
Shinbone,
Tenderloin, &
Marrow for
TronVi meals
VIT A.
With Added
Vitamin A for
delicious &
healthy meal

12. EDUCATE, REVEAL & SHARE
Education on Vit A Deficiency
Government publications,
Nutritionists, Dieticians and Food
Bloggers education around Vit A
deficiency in Vietnam.
Share the Content with content
partnerships.
REVEAL NEW PRODUCT
SHARE the SOLUTION
Build awareness of product through
TV, Visibility materials in stores.
Engage with Consumers to share
thier solutions to healthy Tron Vi.
Use Digital Media and social Media
to leverage use of Healthy &
Delicious Soupy Recipes.
Share their recipes of how to
make regular dishes healthy.
Support education with Digital.

13. SUPPORT FROM MINISTRY OF
HEALTH & NIN.

14. ROLE OF COMMUNICATION.
Digital
PR
Social

15. BLUE BAND:
GROWING
Insight: Mums want to grow great kids and they do not want to miss an opportunity.
Every opportunity is a good
opportunity to add nutrition.
Mums worry is how to make
their kids better.
Spreading
Cooking
Baking

16. 60% OF KIDS DO NOT HAVE
BREAKFAST!

17. LABELING IS A SOURCE OF EDUCATION.
WE ALL NEED TO WORK TOGETHER ON THIS.
Energy
(GDA)
FOP
Big 8
5x
GDA

18. CONCLUSIONS
The world is changing fast and malnutrition &
fortification are key challenges for D&E at the
bottom of the pyramid.
Top dish approach is a way of achieving fortification
targets with high penetration.
Communicating this to change consumer behaviour
is paramount. It is difficult to do this without
behavioural change.
The collaboration of all organizations in order to
make this change is essential.

19. THANKS.