If your nonprofit sponsors events in your community, this webinar is for you! Learn how you can use social content to get the most out of your community's events: including generating buzz about the event and how to leverage offline events online

2. Part One: Meet Social Media
Engage:SD Sponsor

3. Part One: Meet Social Media
Brought to you by...

4. Part Seven: Get Social with Community Events…

5. Part Seven: Get Social with Community Events
Why social media with events?
Marketing Networking

6. Part Seven: Get Social with Community Events
Why social media with events?
Awareness
Buzz
Marketing Networking
Engagement
Connections

7. Part Seven: Get Social with Community Events
An Interview with……
Katie Pinke
Wishek, ND

8. Part Seven: Get Social with Community Events
Takeaways from our
Interview with Katie Pinke
• Start small
• Find your main channels & develop
content
• Have a plan, but don’t be afraid to
experiment
• Be social and have fun

9. Part Seven: Get Social with Community Events
Things to consider when
planning your next event

10. Part Seven: Get Social with Community Events
Find Your Audience
If I was looking for
others interested in
sauerkraut, where
would I look?

11. Part Seven: Get Social with Community Events
Use Your Listening Tools
>> Google Alerts
>> Twitter Search
>> RSS Feed Reader
>> Social Mention

12. Part Seven: Get Social with Community Events
Leverage your existing network
Begin by focusing on the people
you connect with through
existing networks.
Made to Stick: http://heathbrothers.com/

13. Part Seven: Get Social with Community Events
Use event tools

14. Part Seven: Get Social with Community Events
Make it easy for your fans
The
Alzheimer’s
Association
created a
social
networking
toolkit

15. Part Seven: Get Social with Community Events
Create a social media help desk
Create a place where people can
go during the event to post to
social media sites, and receive
help if they need it!
Photo: andyp uk, flickr

16. Part Seven: Get Social with Community Events
Announce how people can connect
Make sure attendees know that
you’re connecting event
participants via social media
Photo: Robert.Nilsson, Flickr

17. Part Seven: Get Social with Community Events
Sharing is Marketing & Networking
Photo: Rutger de Moddertukker, Flickr

18. Part Seven: Get Social with Community Events
Tools to share
> Flickr
> YouTube
> Facebook
> Twitter
> Animoto
> UStream

19. Part Seven: Get Social with Community Events
An Interview with……
Carl Fahrenwald
Superintendent,
Rutland School

20. Part Seven: Get Social with Community Events
Rutland’s USTREAM account

21. Part Seven: Get Social with Community Events
Next Webinar is our LAST!……
Getting Things Done:
How Social Media Can Help
Tuesday, December 21st—11:00 am

22. Part Seven: Get Social with Community Events
Get Connected
web: www.engagesd.org
rurallearningcenter.org
facebook: www.facebook.com/engagesd
delicious: http://delicious.com/RuralLearningCenter
twitter: @RuralLearning
resource guide: http://engagesd.wikispaces.com/

23. Part One: Meet Social Media
Thanks for joining us!
Contact Lindsey: Contact Mike:
Lindsey Karlson Mike Knutson
Lindsey.Karlson@RuralLearningCenter.org Mike.Knutson@RuralLearningCenter.org
605-772-5153 605-772-5153
www.engagesd.org www.engagesd.org