The document outlines a social media strategy for coalitions, detailing a formula for establishing an online presence through seven essential steps: knowing oneself, the community, and listening effectively. It encourages coalitions to create engaging content and build consistent routines for interaction while measuring success through analytics. The primary message emphasizes that social media is a tool that necessitates understanding and adapting to new communication practices to enhance community engagement.

1. A Social Media Formula for Coalition Presence CADCA’ Coalition Mid Year Training InstituteJuly 24-28, 2011

3. P=SMC2Presence = Social MediaCommunications2

4. Learning ObjectivesDefine PresenceMap Community Partners/locationDesign to close the gap (online/offline)Formula for Presence

5. What have we learned so far?

6. Presence

7. We create the technology and then …Look familiar?the technologycreatesus!

8. Everything old is new again?

9. BOTH + AND

10. Where are you?

11. 7 Steps to Presence Know thyself Know thy community Listen deep & wide Be Present Design for Interaction Develop a routine Track, measure, learn

12. AssessmentStep 1Know Thyself

13. Our coalition is all about ….

14. 1. Vision2. Mission3. GoalsCommunicationsSocial Media

17. Social Media Audit

18. What struck you about the audit?

19. Step 2AssessmentKnow Thy Community

20. Where’s your coalition active in the community?

21. Where’s your coaliton..…Online?

22. Coalition PresenceWebsiteFace-bookBlog

23. Brainstorm

24. Mapping Presence

25. Now for some ..DigitalDiggin’

26. Mapping Presencewww.website.orgwww.blog.orgFacebook URL@twitterYouTubewww.website.orgFacebook URL@twitterwww.website.orgwww.blog.orgYouTubewww.website.orgwww.blog.orgFacebook URL@twitterWhere?Who?www.website.orgFacebook URLwww.website.orgwww.blog.orgFacebook URL@twitterFlickr

27. TWO DISCOVERIESWhether having a presence in any of these places makes sense? Where to track and follow your coalition members or partner agencies?

28. To what degree?

29. So,Now what?

30. Step 3AssessmentListen

31. Why do we listen?Be informed

32. Understand

33. Engage

34. Interact

35. Learn

36. Know What are we listening for?How the community thinks

37. What are community values

38. Where do people go for info

39. What’s being said

40. Where are the conversations happeningFormula for listening online?+>

41. So, how do you get startedwithLive demo

42. http://alerts.google.comNew design

43. http://alerts.google.com

44. Type of Search

45. How often?

46. Volume?

47. Volume?Your Email

48. Click Create

49. Listening Tracking - SourceCoalitionProviderAgency/Org Main Stream MediaIndividual

50. Listening Tracking - SentimentPositiveNegativeNeutral

51. RSS Reader for Subscriptions

52. Then what?

53. Capacity BuildingStep 4Be Present

54. How many utensils & containers does it take to make dinner?

55. Create Your Social Media Formula

56. How do we pick our tools?

57. Coalition Presence

58. 5 TipsforSetting UpYourProfile

59. 1. Simple2. Short3. MemorableYour Name Online

60. Brand your Presence

61. Custom Background

62. Coalition Bio & URL

63. Your TurnA Name?Logo or Icon?Ideas for a background image?A Coalition bio?Home or landing page?

64. PlanningStep 5Design forInteraction

65. Social media is bigger than the messageIt is the interaction …With PEOPLEAbout your MESSAGEAnd their RESPONSEAll theTIMEThrough many CHANNELS

66. interestingGive ‘em something to talk aboutV

67. 2ListenLearn

68. Nibble &Nudge

69. MoreShow THANTell

70. MoreShow AND Tell

71. Relationships …DiggRTLikeCommentTweet“Friend”ShareTextFollowUpdate… make mediasocial!

72. MessageLeads toand ActionsNoticeConnectSpark Nudge Invite Draw Entice Click LikeFollow FriendUpdateRateReviewCommentDiscussShareDiggTextTweet Check-inJoin Provide Promote Inform Disseminate DistributeMarket

73. PracticePracticePractice

74. ImplementationStep 6Develop aRoutine

75. Establish an Editorial Calendar

76. Editorial Calendar

77. Editorial Calendar

78. Your Turn

79. Coalition PresenceWebsiteConferencesMeetingsReportsEventsStoriesDataFace-bookBlogEditorialTrainingsArticles

80. Weaving PresenceWebsiteFace-bookBlogYouTubeBit.lyFlickrTwitter

81. Coalition PresenceWebsiteFace-bookBlogConferencesReportsMeetingsEventsStoriesDataYouTubeBit.lyEditorialTrainingsArticlesFlickrTwitter

82. Guidelines & Policies

83. If you make a mistake …Apologize, genuinelyMove on.

84. EvaluationStep 7Track, measure & Learn

85. Ways to measure Social Media?AnalyticsContent AnalysisSurveysKD Paine Measuring Engagement is Just Another Term for Measuring Relationship http://bit.ly/bD28Et

86. # InteractionsLikesCommentsWall PostsPost Quality

87. WhatQuestionsdo you have?

88. 7 Steps to Presence Know thyself Know thy community Listen deep & wide Be Present Design for Interaction Develop a routine Track, measure, learn

89. "Social media isn’t just about new widgets and gadgets ... It’s about a …fundamental shift in communications, community building and decision making. To succeed in the 21st century, you need to know what this is all about, and how you can align your work in this new era." --Lisa Colton, Darim

90. Photo CitationsEinstein website http://www.hetemeel.com/einsteinform.phpCampfire http://www.flickr.com/photos/wili/233621595/Second Life group http://www.flickr.com/photos/librarydao/157736071/David Wilcox, Designing for a Civil Society describes network structures (creative commons)Source photo: http://farm1.static.flickr.com/73/180244645_b652a06295.jpgSource: http://www.flickr.com/photos/55524309@N05/5378321210Photo Source: http://farm4.static.flickr.com/3623/3626223553_6c617f767a.jpgSource: http://www.flickr.com/photos/93841400@N00/4084963522Source: http://www.flickr.com/photos/40645538@N00/3370498053Google images: http://www.vam.ac.uk/images/image/25882-small.jpg

91. References & Resources Netvibes at http://www.netvibes.comA Coalition Social Media Communications Audit http://technologyinprevention.wikispaces.com/file/view/SoMeCommAuditCoy.docEffective Profile advice from Rosita Cortez http://www.rositacortez.com/social-media-101/twitter/creating-an-effective-twitter-profile/The Social Media Periodic Table, Jason Verhooskyon the CADCA SoMe Wiki listed belowDrive by RSA Animate YouTube Video http://www.youtube.com/watch?v=u6XAPnuFjJcCircles of San Antonio Coalition YouTube Channel http://www.youtube.com/user/CirclesofSADanversCAREShttp://danverscares.org/CADCA Institute Social Media Primer http://www.cadca.org/somewikiCoalition Social Media Guidelines Sample http://technologyinprevention.wikispaces.com/file/view/CCSoMeGuidelines.docx

92. This presentation is licensed under CREATIVE COMMONS.This means you can use it, or parts thereof, as long as appropriate attribution is given and your resulting product is made available under this same license. The license prohibits using this presentation for commercial purposes. A list of citations and links is included for your reference and use. Please cite all creative commons photos to the original source.Suggested Attribution: Source: LaDonna Coy, with Jason Verhoosky, Sue Stine and Tom Workman for the CADCA Mid-Year Training Institute, Social Media Track, July 25-28, 2011, Anaheim, CA