This workshop was part of the Social Media Tract for Coalitions at CADCA's Mid Year Training Institute, July 2011. For more information on CADCA go to http://www.cadca.org and for more on the beginning discussion about the workshop see http://technologyinprevention.blogspot.com/2011/07/power-of-presence.html

1. A Social Media Formula for Coalition Presence CADCA’ Coalition Mid Year Training Institute July 24-28, 2011

3. P=SMC2 Presence = Social Media Communications 2

4. Learning Objectives Define Presence Map Community Partners/location Design to close the gap (online/offline) Formula for Presence

5. What have we learned so far?

6. Presence

7. We create the technology and then … Look familiar? the technology creates us!

8. Everything old is new again?

9. BOTH + AND

10. Where are you?

11. 7 Steps to Presence Know thyself Know thy community Listen deep & wide Be Present Design for Interaction Develop a routine Track, measure, learn

12. Assessment Step 1 Know Thyself

13. Our coalition is all about ….

14. 1. Vision 2. Mission 3. Goals Communications Social Media

17. Social Media Audit

18. What struck you about the audit?

19. Step 2 Assessment Know Thy Community

20. Where’s your coalition active in the community?

21. Where’s your coaliton.. …Online?

22. Coalition Presence Web site Face-book Blog

23. Brainstorm

24. Mapping Presence

25. Now for some .. Digital Diggin’

26. Mapping Presence www.website.org www.blog.org Facebook URL @twitter YouTube www.website.org Facebook URL @twitter www.website.org www.blog.org YouTube www.website.org www.blog.org Facebook URL @twitter Where? Who? www.website.org Facebook URL www.website.org www.blog.org Facebook URL @twitter Flickr

27. TWO DISCOVERIES Whether having a presence in any of these places makes sense? Where to track and follow your coalition members or partner agencies?

28. To what degree?

29. So, Now what?

30. Step 3 Assessment Listen

32. Understand

33. Engage

34. Interact

35. Learn

37. What are community values

38. Where do people go for info

39. What’s being said

41. So, how do you get startedwith Live demo

42. http://alerts.google.com New design

43. http://alerts.google.com

44. Type of Search

45. How often?

46. Volume?

47. Volume? Your Email

48. Click Create

49. Listening Tracking - Source Coalition Provider Agency/Org Main Stream Media Individual

50. Listening Tracking - Sentiment Positive Negative Neutral

51. RSS Reader for Subscriptions

52. Then what?

53. Capacity Building Step 4 Be Present

54. How many utensils & containers does it take to make dinner?

55. Create Your Social Media Formula

56. How do we pick our tools?

57. Coalition Presence

58. 5 Tips for Setting Up Your Profile

59. 1. Simple 2. Short 3. Memorable Your Name Online

60. Brand your Presence

61. Custom Background

62. Coalition Bio & URL

63. Your Turn A Name? Logo or Icon? Ideas for a background image? A Coalition bio? Home or landing page?

64. Planning Step 5 Design forInteraction

65. Social media is bigger than the message It is the interaction … With PEOPLE About your MESSAGE And their RESPONSE All theTIME Through many CHANNELS

66. interesting Give ‘em something to talk about V

67. 2 Listen Learn

68. Nibble & Nudge

69. More Show THAN Tell

70. More Show AND Tell

71. Relationships … Digg RT Like Comment Tweet “Friend” Share Text Follow Update … make mediasocial!

72. Message Leads to and Actions Notice Connect Spark Nudge Invite Draw Entice Click Like Follow Friend Update Rate Review Comment Discuss Share Digg Text Tweet Check-in Join Provide Promote Inform Disseminate Distribute Market

73. Practice Practice Practice

74. Implementation Step 6 Develop aRoutine

75. Establish an Editorial Calendar

76. Editorial Calendar

77. Editorial Calendar

78. Your Turn

79. Coalition Presence Web site Conferences Meetings Reports Events Stories Data Face-book Blog Editorial Trainings Articles

80. Weaving Presence Web site Face-book Blog You Tube Bit.ly Flickr Twitter

81. Coalition Presence Web site Face-book Blog Conferences Reports Meetings Events Stories Data You Tube Bit.ly Editorial Trainings Articles Flickr Twitter

82. Guidelines & Policies

83. If you make a mistake … Apologize, genuinely Move on.

84. Evaluation Step 7 Track, measure & Learn

85. Ways to measure Social Media? Analytics Content Analysis Surveys KD Paine Measuring Engagement is Just Another Term for Measuring Relationship http://bit.ly/bD28Et

86. # Interactions Likes Comments Wall Posts Post Quality

87. What Questions do you have?

88. 7 Steps to Presence Know thyself Know thy community Listen deep & wide Be Present Design for Interaction Develop a routine Track, measure, learn

89. "Social media isn’t just about new widgets and gadgets ... It’s about a …fundamental shift in communications, community building and decision making. To succeed in the 21st century, you need to know what this is all about, and how you can align your work in this new era." --Lisa Colton, Darim

90. Photo Citations Einstein website http://www.hetemeel.com/einsteinform.php Campfire http://www.flickr.com/photos/wili/233621595/ Second Life group http://www.flickr.com/photos/librarydao/157736071/ David Wilcox, Designing for a Civil Society describes network structures (creative commons) Source photo: http://farm1.static.flickr.com/73/180244645_b652a06295.jpg Source: http://www.flickr.com/photos/55524309@N05/5378321210 Photo Source: http://farm4.static.flickr.com/3623/3626223553_6c617f767a.jpg Source: http://www.flickr.com/photos/93841400@N00/4084963522 Source: http://www.flickr.com/photos/40645538@N00/3370498053 Google images: http://www.vam.ac.uk/images/image/25882-small.jpg

91. References & Resources Netvibes at http://www.netvibes.com A Coalition Social Media Communications Audit http://technologyinprevention.wikispaces.com/file/view/SoMeCommAuditCoy.doc Effective Profile advice from Rosita Cortez http://www.rositacortez.com/social-media-101/twitter/creating-an-effective-twitter-profile/ The Social Media Periodic Table, Jason Verhooskyon the CADCA SoMe Wiki listed below Drive by RSA Animate YouTube Video http://www.youtube.com/watch?v=u6XAPnuFjJc Circles of San Antonio Coalition YouTube Channel http://www.youtube.com/user/CirclesofSA DanversCAREShttp://danverscares.org/ CADCA Institute Social Media Primer http://www.cadca.org/somewiki Coalition Social Media Guidelines Sample http://technologyinprevention.wikispaces.com/file/view/CCSoMeGuidelines.docx

92. This presentation is licensed under CREATIVE COMMONS. This means you can use it, or parts thereof, as long as appropriate attribution is given and your resulting product is made available under this same license. The license prohibits using this presentation for commercial purposes. A list of citations and links is included for your reference and use. Please cite all creative commons photos to the original source. Suggested Attribution: Source: LaDonna Coy, with Jason Verhoosky, Sue Stine and Tom Workman for the CADCA Mid-Year Training Institute, Social Media Track, July 25-28, 2011, Anaheim, CA