Lindsey Karlson and Mike Knutson shared their thoughts on how organizations can help rural entrepreneurs develop social media strategies at the 2010 Grassroots and Groundswork Conference

2. our home

3. Miner Historical Population Trends
9000 8560 8376
7661
8000 6836
7000 6268
5864 5398
6000
5165
4454
5000
3739
4000 3272 2884
3000
2000
1000
0
1890
1900
1910
1920
1930
1940
1950
1960
1970
1980
1990
2000
our history

4. our switch

5. our passion

6. Entry Points
photo by Oversocialize, flickr

7. Advertiser vs. Consumer
You Tube: http://www.youtube.com/watch?v=heSudg-tfIk

8. statistic from You Tube video: Social Media Revolution | photo by mediaboytodd,

9. number one.

10. Get comfortable with social media
(lurking is okay)
photo by Laura Mary, flickr

11. Improve your customer service
photo by The Rocketeer, flickr

12. Meet (the right) people
visit the blog at Reimagine Rural

13. tools you can use to
 Google Alerts
 Twitter Search

14. Google Alerts & Twitter Search
www.google.com/alerts
www.twitter.com/search

15. number two.

16. It’s just like a backyard BBQ
photo by JulianBleecker, flickr

17. Be a resource

18. Be transparent.

19. tools you can use to
 Facebook
 Blogs (Wordpress, Blogger, etc.)

20. Social Media ≠ Advertising
photo by truthout.org, flickr

21. Social Media = Relationship
photo by Adam Foster | Codefor, flickr

22. number three.

23. Not this kind of movement
photo by friendtoall78, flickr

24. People want to belong
photo by KevinDean, flickr

25. Connect
to a
leader
tribes are a
group of
people who…
Connect
Connect
to one
to an idea
another
Attributes of a tribe
Tribes, Seth Godin, p. 1 | image by marketingfacts, flickr

26. Leaders empower the tribe to communicate
Tribes, Seth Godin, p. 23 | photo by Art Rock (Hennie), flickr

27. Lessons learned from igniting WOM
movements photo by .robbie, flickr

28. Find your passion conversation
photo by friendtoall78, flickr

29. Online should push offline
(and vice versa) photo by Serolynne, flickr

30. tools you can use to
 Facebook
 Ning
 You Tube

33. South Dakota!
statistics from Mashable

35. statistic from Social Media Revolution

37. sleeping
photo from eastangerine, flickr

38. Grassroots and Groundwork 2010

39. Social Media Phobias
photo by Intersection Consulting, flickr

40. tools you can use
 Skill Building
 Social Media Support Group
 Custom Technical Assistance

41. Skill Building
photo by YlvaS, flickr

42. Social Media Support Group
photo by Tony Webster, flickr

43. Custom Technical Assistance
photo by Billie Hara, flickr

44. case study one.
 Strategy Development
 Pushing “start”
 Measuring Success
 Lessons Learned

45. case study one.
 Strategy Development
 Identify goals
 Refine messaging
 Define audience
 Brainstorm content
 Determine tools
 Delineate to do items

46. case study one.
 Pushing “start”
 After strategy, comes doing
 Begin small, and grow from there
 Be accountable to someone

47. case study one.
 Measuring Success
 Ask yourself: how will I know when this tool
is working for me?
 Increase awareness and WOM activity
 Increase sales

48. case study one.
 Lessons Learned
 Determine comfort level
 Stay in contact (even informally)
 Transparency works

49. let your fans do the talking

50. “Rumor has it…”

51. case study two.
 Strategy Development
 Ready, Set… Wait.
 Lessons Learned

52. case study two.
 Strategy Development
 Identify goals
 Refine messaging
 Define audience
 Brainstorm content
 Determine tools
 Delineate to do items

53. case study two.
 Ready, Set… Wait.
 Change takes time
 Determine who will be responsible, and
make sure it is something they want to do

54. case study two.
 Lessons Learned
 Determine what’s going to get in the way
from the start
 Push through the discomfort
 Be as open as possible

55. case study three.
 Strategy Development
 Getting Started
 Communicating Value
 Measuring Success
 Lessons Learned

56. Rural Learning Center

57. Reimagine
Rural Blog
Delicious Slideshare
Brand
Awareness
Twitter Flickr
You
Tube
Rural Learning Center Strategy

58. Reimagine Rural Blog

59. Slideshare

60. Twitter

61. Facebook Brand Flickr
Awareness
Miner County Strategy

62. Miner County Facebook Page

63. Miner County Flickr Group

64. Connect online!
Blog: www.reimaginerural.com
Slideshare: http://www.slideshare.net/rurallearning
Twitter: @rurallearning
Delicious: http://delicious.com/RuralLearningCenter (tag: g&g2010)
Mike Knutson
Mike.Knutson@RuralLearningCenter.org
Lindsey Karlson
Lindsey.Karlson@RuralLearningCenter.org