Social Media for NonProfits: Engaging stakeholders via social media
“Non-profit organizations that have embraced social media with a “listen, fail informatively, and evolve approach” are seeing results.”–Beth Kanter, author of Beth’s Blog andnamed one of Business Week’s “Voices ofInnovation for Social Media”
How does social mediaenhance your non-profit? Deepening relationships and engagement: By embracing openness and inspiring stakeholders, stakeholders begin to take action on their own Individuals & small groups are self-organizing around non- profit causes Social media is enabling individuals to create, join, and grow groups around issues they care about outside the direct control of a non-profit Facilitating collaboration and crowdsourcingSocial media allows nonprofits to collaborate with supporters by crowdsourcing ideas, feedback, and content for programs Social change behind firewall social media can help change the culture, flatten hierarchical structures, speed decision- making, improve programs and services.
When developingyour social mediaprogram, useP.O.S.T. method…P= People Who are you toengage?O= Objectives What are youtrying to achieve?S= Strategies What will it look likewhen you are done?T= Technologies What are thetools you plan to use?
Help web visitors tweet aboutyour content with one click 9
Create a “twibbon” for people toadd to their Twitter avatars to showtheir support 10
CASE STUDY: charity: water @charitywater charity: water is a non- profit organization bringing clean and safe drinking water to people in developing nations. They use their Twitter page by posting every day a “Photo of the day” Photo links to their blog
What is Foursquare? It is a location-based social networking site, game and city guide. Users are awarded points, “mayorships” and badges for visiting places and checking in via their mobile …How is foursquare relevant to your nonprofit?...
Increase brand presenceThe geolocation element is a great way to put your nonprofit on the map 1
Manage people within an eventAsk your volunteers to check in on Foursquare when your nonprofit holds an event. 2
Cause Marketing & Event Promotion 3 Recruit a corporate partner to make a donation to your cause every time a user checks in to their store or restaurant. Sponsors can promote a nonprofit’s event to shoppers when they check-in.
3 things to get started… Register your nonprofit Add “tips” The tips and shout-out features let you include interesting details about your cause Promote your presence on Foursquare across other social media channels
Youtube’s Nonprofit Program Free Benefits Premium branding capabilities and increased uploading capacity The option to drive fundraising through Google Checkout “Donate” button Listing on the “Nonprofit videos page” Ability to place a Call to Action overlay on your videos to raise money or find volunteers
CASE STUDY:Invisible Children & KONY 2012 Video goes viral & shared across various social media platforms
CASE STUDY:Make-A-Wish Foundation’s “My Wish” Series ESPN pairs with Make-A-Wish in series that chronicles the granting of unique sports-related wishes granted to children with life-threatening medical conditions.