Gerda Van Damme, Dreammachine @Bologna Book Fair 2015, TISP workshop

1. TRENDS IN DIGITAL
MARKETING TO
‘GENERATION SPONGEBOB’
GERDA VAN DAMME
DREAMMACHINE KIDS

2. Organizer of
The Digital Kids Marketing Congress

3. 21TRENDS
IN 10VIDEOS
IN 20MINUTES

5. WE LOVE KIDS
MILLENIAL MUMS

6. WE LOVE KIDS
MILLENIAL MUMS

7. KIDS ARE THE TREND
Debit Mastercard for
kids

8. KIDS ARE THE FUTURE
Capital Koala

9. WE LOVE KIDS
MILLENIAL MUMS

11. DIGITAL KIDS: THE PARADOX

12. TRANSFORM THE BRAND
HERITAGE
Free app ‘Battle train’
from Lionel trains
1965 2013

14. WIRED KIDS

15. THE WIRED KID
Huggies Tweet Pee

17. THE ATTRACTION OF THE ELDER

18. KIDS GROW OLD YOUNGER
Heart N Soul

19. CODE-MANIA AND ROBOTICS
Primo

21. THE KIDS IN CONTROL

22. THE KID IN CONTROL
IKEA Russia ‘Draw an
ad campaign’

23. CO-CREATION
Pleyword, Lego Ideas

24. 3D-PRINTING
Leo The Maker Prince

26. THE INCLUSIVE EXPERIENCE
I LOVE MUM & DAD: THE FAMILY IN THE CENTER
FAME IS JUST ONE YOUTUBE VIDEO AWAY

27. THE INCLUSIVE EXPERIENCE
I LOVE MUM & DAD: THE FAMILY IN THE CENTER
FAME IS JUST ONE YOUTUBE VIDEO AWAY

28. THE INCLUSIVE EXPERIENCE
I LOVE MUM & DAD: THE FAMILY IN THE CENTER
FAME IS JUST ONE YOUTUBE VIDEO AWAY

29. THE INCLUSIVE EXPERIENCE
STARIFICATION
Persil storybooks

30. THE INCLUSIVE EXPERIENCE
I LOVE MUM & DAD: THE FAMILY IN THE CENTER
FAME IS JUST ONE YOUTUBE VIDEO AWAY

31. I LOVE MUM AND DAD

33. FUN: PLAY, HUMOUR, MUSIC
NEW HEROES
BLURRING GENERATIONS

34. FUN: PLAY, HUMOUR, MUSIC
NEW HEROES
BLURRING GENERATIONS

35. KIDS & PLAY
Lego Minecraft

36. FUN: PLAY, HUMOUR, MUSIC
NEW HEROES
BLURRING GENERATIONS

37. NEW HEROES
Fanta (& Bob Lennon)
> 1 mio followers in
the French-speaking
world

38. FUN: PLAY, HUMOUR, MUSIC
NEW HEROES
BLURRING GENERATIONS

40. IT’S A HYBRID WORLD
IMMERSIVE EXPERIENCES

41. AUGMENTED REALITY
Sony Wonderbooks

42. IT’S A HYBRID WORLD
Interactive Barbie

44. EPHEMERE: IT’S ABOUT THE EXPERIENCE
HELPFUL / EDUCATING BRANDS

45. EDUCATING BRANDS
Brazilian bank Confia
and the artist Mauricio
de Souza.

46. CO-MARKETING
OPPORTUNITIES
Burger King Paraguay
and publishing house
Alfaguara

48. DIGITAL DISTRIBUTION
CROSS CHANNEL APPROACH
APP STORE OPTIMIZATION (ASO)
BIG DATA

49. DIGITAL DISTRIBUTION
CROSS CHANNEL APPROACH
APP STORE OPTIMIZATION (ASO)
BIG DATA

50. • The reading of books diminishes at the age
that the use of new media rises.
– Frequency, total time and attitude
– Key age = 11
• BUT: reading remains favourite activity. Within
new media activities, only gaming (boys!)
higher in top 10.
• Television remains king and outnumbers both
reading and any new media.
• Conclusion: if your product is the book and not
the paper, then market this product by
distributing it digitally.
Some key facts from ‘Zijn digikids nog
boekenbeesten’ (NL, 2014)

51. DIGITAL DISTRIBUTION
CROSS CHANNEL APPROACH
APP STORE OPTIMIZATION (ASO)
BIG DATA

52. CROSS-CHANNEL APPROACH

53. DIGITAL DISTRIBUTION
CROSS CHANNEL APPROACH
APP STORE OPTIMIZATION (ASO)
BIG DATA

54. TIME FOR A RECAP...

55. WE LOVE KIDS
MILLENIAL MUMS
DIGITAL KIDS: THE PARADOX
WIRED KIDS
THE ATTRACTION OF THE ELDER
KIDS IN CONTROL
FAME IS JUST ONE YOUTUBE VIDEO AWAY
THE INCLUSIVE EXPERIENCE
I LOVE MUM & DAD: THE FAMILY IN THE CENTER
FUN: PLAY, HUMOUR, MUSIC
NEW HEROES
BLURRING GENERATIONS
IT’S A HYBRID WORLD
IMMERSIVE EXPERIENCES
EPHEMERE: IT’S ABOUT THE EXPERIENCE
HELPFUL/EDUCATING BRANDS
I LOVE MUM AND DAD
DIGITAL DISTRIBUTION
CROSS CHANNEL APPROACH
APP STORE OPTIMIZATION (ASO)
BIG DATA

56. @GERDAVANDAMME
www.digitalkidsmarketing.com
gerda@dreammachine.be