Digital Kids on Branding, Privacy and Technology Bias - PSEWeb13

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Kids are growing up in a world filled with ubiquitous mobile devices and access to the world’s knowledge literally at their finger tips. We are seeing students who are mobile and connected. Tech-savvy kids are growing up to be tech-savvy college bound teens who are connected, social and will bring with them a new paradigm of gesture bias and interaction preferences with technologies, media and privacy. This cohort will break down the traditional ideas of branding, marketing and personal privacy and continue in their dependence on online information and social media.

How will this bias for gesture/touch over mouse/keyboard influence the adoption of technology in schools as this generation moves through the educational system?
What will the impact of this cohort be on college and universities in the next five to eight years? How will the classroom and teaching change? How will your institution adapt and change to meet the new expectations of the digital kids?

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Digital Kids on Branding, Privacy and Technology Bias - PSEWeb13

  1. 1. Digital Kids onBranding, Privacyand Technology BiasPSEWeb Conference 2013@andrewsmyk#digitalkids #pseweb13
  2. 2. Digital Kids onBranding, Privacyand Technology BiasPSEWeb Conference 2013@andrewsmyk#digitalkids #pseweb13
  3. 3. Andrew SmykSheridan CollegeProgram CoordinatorPSEWeb Conference 2013@andrewsmyk#digitalkids #pseweb13
  4. 4. “People two, three or four years apartare having completely differentexperiences with technology,”Lee Rainie, director of the Pew Research Center’s Internet and American Life Project.http://www.flickr.com/photos/tocaboca/5523596357/
  5. 5. 10 - 6 - 3
  6. 6. 11 - 7 - 4
  7. 7. the research
  8. 8. the research
  9. 9. 54 interviews3 birthday parties2 girls soccer team2 class room visits
  10. 10. the research
  11. 11. historical view
  12. 12. the research
  13. 13. the research
  14. 14. technology clusters
  15. 15. We preselect the technologywe give to kids
  16. 16. Kids select the technologywith the lowest level ofabstraction
  17. 17. the research
  18. 18. “They have their own brand new one.”- Goldstone“My daughter had her own iPad sinceshe was 1 years old.”- gary2kool“Kids hand me down went to thegrandparents.”- themiss
  19. 19. methods
  20. 20. A/B Testing
  21. 21. A/B with Tablets
  22. 22. 2 iPads (I & II)2 Android Tablets
  23. 23. same apps installed
  24. 24. outcome
  25. 25. variation
  26. 26. iPad Only
  27. 27. children ages 3 to 5 yearsold, know which logo andproducts correspond withwhich brand.
  28. 28. A/B with Web Sites
  29. 29. Two versions of a site created(desktop vs. responsive)
  30. 30. 95%abandon rate
  31. 31. content
  32. 32. content
  33. 33. technology
  34. 34. Technology is neither good nor bad;nor is it neutral. Kranzberg’s six laws of technology.
  35. 35. “This is my iPad.”
  36. 36. Hands on. Minds on. Authentic?
  37. 37. kids
  38. 38. “Why is there a phone in your camera?”
  39. 39. •Folding Chalk Board+•Face Time
  40. 40. •Folding Chalk Board+•Face Time
  41. 41. Technology associationsphone = camera, Kindle = book
  42. 42. “digital” is disappearing
  43. 43. “download” is disappearing
  44. 44. “play” terminology is changing
  45. 45. Kids prefer eReaders overtraditional print books
  46. 46. Except when reading is donewith a parent
  47. 47. Adapting Technologies totheir needs
  48. 48. Kids 2 to 6 are task focused,not necessarily goal focused.
  49. 49. analog and digitalworlds
  50. 50. “The movement between digital and traditional analogtools as means of expression and creation comesnaturally to kids. Their movement is seamless andeffortless; we’ve lost this skill as adults.”- Andrew Smykwww.andrewsmyk.com/research/kids-and-robots/
  51. 51. Prototyping
  52. 52. Collaborative drawing
  53. 53. Final Version
  54. 54. adults vs. children
  55. 55. branding
  56. 56. name some search engines?
  57. 57. Googlethe internet
  58. 58. There are other searchengines.
  59. 59. “Really? Why?”
  60. 60. genericTM
  61. 61. privacy
  62. 62. 16 girls16 iPods
  63. 63. 16 girls16 iPods
  64. 64. 16 girls16 iPods
  65. 65. 16 girls16 iPods
  66. 66. Within the peer group,there was no privacy
  67. 67. bias
  68. 68. Touch over typeadaptive/responsive contentmobile over desktopGoogle SEO
  69. 69. - Josh Clark (@globalmoxie)“Every Desktop Design HasTo Go Finger-Friendly"
  70. 70. http://alistapart.com/article/future-ready-content“Future-Ready Content”Sara Wachter-Boettcher
  71. 71. Content FirstMobile FirstOrbital Content
  72. 72. other research areas
  73. 73. Under what conditions dochildren have this gesturebias?
  74. 74. With which devices?
  75. 75. What age does this emerge?
  76. 76. Between them and theirparents?
  77. 77. For which kind of activities?
  78. 78. my details• twitter: @andrewsmyk• blog: andrewsmyk.com/research• Feel free to tweet, write, etc.
  79. 79. Thank You!

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