Contact us for your kids & family marketing projects and kids experiences. Dreammachine, www.dreammachine.be, email@example.com, +32 (0) 479 98 26 34.
Presentation given by Gerda Van Damme (Dreammachine Kids) at the Kids & Family Marketing Congress, organized by Dreammachine Kids in Brussels, September 2016.
adults have ‘fucked up’ the world -
what adults can learn from children
empowered kids are
treated as individuals
1. Less children
2. New family compositions
3. Emancipation of mums
4. Blurring line between
childhood and adult life
* ‘Générations Pub’, Julien Intartaglia
the child as a king
4 important factors*
1. Put the kids in the center of your
product or service design.
2. Don’t talk down on kids.
Target above age.
3. Respect the child as an individual.
4. Give kids a voice.
5.Kids know more and can do more
than you think.
7. Roll out the red carpet for the kids.
8. A truly empowering message
resonates and stands out.
YOUR REWARD WILL BE SURVIVAL IN THE LONG RUN BY GAINING THE
SYMPATHY OF A WHOLE NEW CROWD OF INFLUENTIALS.
On-target creative and
memorable concepts for kids
UX design of products (interface
and interaction) for children
Development of your
experiences for children
(Re)design of kids customer
journey with your products
Digital kids marketing
projects, optimized for the
Insights based upon our focus
group sessions with children,
enriched with desk research
DIGITAL EXPERIENCES AUDIO-VISUAL EXPERIENCES KIDS EXPERIENCES
Original music composition &
Video production services:
production, motion design, screen
writing, interactive video
Video for digital signage and
for retail experiences
Social video (video for social media,
e-news, sales contacts,…)
Online contests and games with
Favorited websites, apps & landing
Digital campaigns (creative
concepts & execution)
Engaging (social) content for your
audience, adapted to their interests,
demographics and behavior
Digital concepts for retail areas
Virtual reality & augmented reality
Video for e-learning, tutorials,
Video for marketing campaigns (banner
ads), landing pages and websites
appealing to the heart of the customer through…