This document discusses innovation in the digital publishing industry. It covers: 1. How technology and demand have driven the transition to digital publishing over recent years. 2. New trends like increased device sophistication, internet penetration, and digitization of education. 3. Changes to business models and value chains, including new actors and the evolution of traditional players. 4. Opportunities for cooperation between publishers and technology providers to foster business innovation through information sharing and recommendations.

1. With the support of
LIBER – 8 octubre 2015, Madrid
Edicion y tecnologia en el mundo digital: el proyecto TISP

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The book: perfect technology for centuries...
The publishing industry evolution

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...and still, a lot has changed: what now?
The publishing industry evolution

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The first e-book appeared 40 years ago but…
The market only took off in recent years; what happened?
• Early introduction of digital technologies in the publishing value chain
but not fit for final product
• Digital transition of the whole chain not homogeneous, faster where
demand emerged earlier (ex. STM)
• Technology and innovation as drivers
• Demand as a driver
Digital publishing

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Technology trends
• Increasing sophistication of reading devices
• Increasing availability and sophistication of e-books
• Increasing penetration of the internet
• Increasing uptake of technological devices by consumers
• Increasing digitisation of educational institutions and learning environments
• Full digitisation of production and dissemination of scientific research
Digital publishing

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New value chains
• Commercialisation of access models
• Disintermediation and re-intermediation
• Fragmentation of uses and multiplication of value chains (distribution,
digitisation, search, databases…)
• Evolution of traditional actors and emergence of new actors (search engines,
technology providers, internet service providers, pure internet players…)
Innovation in
• Production processes
• Final products
• Business models
Digital publishing

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(New) production processes: ICT in publishing

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A whole new world of reading patterns
• Readers access books on a number of devices: PCs, e-readers, tablets,
mobile phones…
• And in a number of formats
Innovation in consumption: opportunities

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New (e-)services become available…
• Digital bookstores, digital bookshelves, digital libraries
• Permanent purchase of single e-books (or chapters)
• Rental of single e-books
• Subscription to online consultation of single works or collections
(Spotify for books)
• Full text search of books on a platform
…at a click
New business models

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Meeting the needs of users
• Enhanced accessibility
• Font size, text-to-speech, audible menus
• Embedded dictionaries
• Lighter school bags
• Reaching out to the digital natives
• Access anytime, anywhere, on any device (ATAWAD)
• Enhanced content
• Music, video, notes…
• Interactive content
• Textbooks, exercises, travel guides, cooking books…
• Lower prices
The sky is the limit…
Innovation in products

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• Viability of business models
• Piracy
• VAT
• Technology lock-ups / interoperability
• Concentration in retail market
• Accessibility
• Standardisation
• Digital skills
• Organisational changes
• Innovation in rights management (ex. vs. new exceptions)
• New production and distribution processes and platforms
• Competition by public sector in education
Challenges

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• eCommerce and e-book distribution
• E-book formats, reading software and devices
• Accessibility all along the value chain
• Rights information management
• Rights management (negotiations, transactions, protection)
• Interactivity, enhanced content, user interfaces, social reading
• Digital classrooms
• Standardisation and standards deployment (formats, metadata, classification
schemes, identifiers)
• Semantic web (linked data)
• Optimisation of production processes
• Market analytics
• Discoverability of e-books
And much more…
Managing innovation: opportunities for cooperation in ICT

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We want to achieve
• Fostering business innovation in the book publishing and ICT sectors
• Via enhancing dialogue, mutual understanding, information
exchanges
• Supporting policy innovation at national and European level
• Via recommendations stemming from the dialogue between the main
stakeholder communities
How?
• Through a platform for publishers and technology providers to fill the
gaps between them and to bring new ideas into both sectors
TISP: objectives and expected impact

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Benefits and general effects for partners, stakeholders and
target groups – at all levels
• High level (FEP-DE)
• Engagement of two communities at highest level
• Dialogue, enhanced mutual knowledge
• Awareness of requirements and opportunities in both sectors
• Identification of common interests (fostering business)
• Mutual involvement in events and activities at high level
• Intermediate level (consortium) – in addition to the previous
• Participation in events in each other’s domain
• Identification of topics of mutual interest
• Dialogue, exchange of views, focus on mutual opportunities
Impact of TISP

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Benefits and general effects for partners, stakeholders and
target groups – at all levels
• Stakeholder level (target groups) – in addition to the previous
• Business cases: visibility, opportunities for contacts
• Information on funding and project opportunities
• Widening of the stakeholder base and engagement with other
stakeholders and networks
• Stronger link between associations and individual companies
Impact of TISP

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Innovation in publishing
web-based semantic
search engine to
search, collect and
share educational
content
story comparison
tool that adapts to
readers’
preferences
social DRM e-book watermarking
and personalisation technology
secure distribution
system of licensed
educational materials
accessible curriculum for
learners with print impairments
app that gives users
excerpts from stories
when passing by locations
related to the text

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Innovation in publishing
integrated platform for
e-book selling, open
and interoperable
educational e-books associated with an
adaptive learning platform
streaming subscription model for
e-books
digital platform for comics
with tool for digital creation,
enrichment, personalisation
e-book lending platform

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• General
• Solutions addressing commercial needs
• Protect and expand diversity
• Facilitate the online presence of retailers, remove barriers to e-commerce
• Improve access to new markets and communities
• Protect IPR in a user-friendly way
• Fostering cooperation between ICT and publishing sectors
• Encourage creation of virtual and real meeting spaces
• Organise events and support projects
• Support SMEs to participate in international projects
• Encourage participation of publishers in ICT development and standardisation
activities
• Create programmes for smaller projects in the ICT/publishing intersection
Recommendations

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• Horizontal policies
• ICT to improve mainstream accessibility
• E-skills
• Access to finance
• Enhancing existing infrastructures
• Stop VAT discrimination for e-books
• Access to research
• Digitisation of education
• Research and innovation in the book sector
• ICT for more attractive e-products, enhanced production and distribution
• Changing and updating content
• Content and production management systems
• New products and services
• Rights and rights information management
• Market data, semantic data, big data; standards and metadata
• Online discovery
Recommendations

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FURTHER INFORMATION
ENRICO TURRIN
Deputy Director / Economist
eturrin@fep-fee.eu
Federation of European Publishers
Rue Montoyer 31
1000 Brussels
Belgium
Tel +32 2 7701110
Fax + 32 2 7712071
Any questions?
Thank you!

21. With the support of