Download as PDF, PPTX
Uploaded byMighty
RSQ - advertising is dead.
The document discusses how advertising and media consumption have changed over time. It notes that as the ways people access media have evolved from newspapers to websites and apps, advertising must also evolve to meet customers where they are. The document advocates understanding the customer journey and using advertising to add value to people's lives rather than just promoting products, in order to build lasting relationships with customers.
More Related Content
Similar to RSQ - advertising is dead.
RSQ - advertising is dead.
- 1. advertising is dead. long liveadvertising.
- 2. the way people consumemedia is changing. so should the way you communicate.
- 3.
- 4.
- 6. advertise smarter, not harder. thinklike your customer.
- 7.
- 8. 18-34 FEMALE RUNNING + COOKING+ MUSIC FESTIVALS FACEBOOK, INSTAGRAM & TWITTER NIKE, LULULEMON, TOYOTA, CUPCAKE WINE, WARBY PARKER BREAKING BAD, HOUSE OF CARDS, ORANGE IS THE NEW BLACK
- 9.
- 10.
- 11.
- 13. understand the customer journey. guidethe consumer toward acquisition.
- 14.
- 15.
- 16.
- 17.
- 18. add value tothe customer’s life. create things people want.
- 19.
- 20.
- 21.
- 23.
- 24. WHAT IS THERETURN ON RELATIONSHIP? $$$$$$$$$$$$$ VS. $$ $$$ $$$$$$$ $$$$$$$$$$$$$
- 27.
- 31.