35. • Coverage on 100 blogs
• Lots of great posts and pictures
• High engagement
• Average giveaways got 400-700 entries
@GeoffKenyonGeoff Kenyon
Results: Coverage & Goodwill
36. • 83% Success Rate
• Over 150 links to the client’s site
• Links to social sites
@GeoffKenyonGeoff Kenyon
Results: Links
37. • Gave coupon codes to bloggers for their community
• Direct revenue was 3x the campaign cost
@GeoffKenyonGeoff Kenyon
Results: Profitable Link Building
49. If You Remember
Nothing Else:
• Help Other Departments
Show Value
• Do Nice Things For The
Right People
• Do Research & Publish
Data
@GeoffKenyonGeoff Kenyon