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            Ade Lewis
            @Teapot_Ade
            TEAPOT CREATIVE


            LinkLove London Friday 15th March 2013
Ade Lewis -    TEAPOT
@Teapot_Ade   CREATIVE
Ade Lewis - @Teapot_Ade                                                                TEAPOT
                                                                                      CREATIVE



                                 SMALL BUSINESS SEO

           Des ign
                                            Usability                      Bran
                                                                               ding
                          On-page Factors
                                                        Reputation
      Social Me                                 rch                       P age S peed
               di a                        lS ea
                                      Loca
                                                                     PR
                 Trust                                  Links
                                  Content
                                                                          Etc, Etc, Etc...
Ade Lewis -                                                 TEAPOT
@Teapot_Ade                                                CREATIVE




              Anything that we can do via search, social
              media or hustle to achieve our clients
              marketing goals...

                                  ...without spamming




                                                   SEO
Ade Lewis -                                           TEAPOT
@Teapot_Ade                                          CREATIVE



              WHO ARE THE SMALL BUSINESSES ?

SME - Small to Medium Enterprise



                                               249 Employees
Ade Lewis -                                                     TEAPOT
@Teapot_Ade                                                    CREATIVE



                 WHO ARE THE SMALL BUSINESSES ?

Small Business                                  Less Than 10
                                                Employees

              1Million + Small Businesses in the UK
              544,320-ish Small Business Websites
              Very Low Marketing Budget
Ad

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Ade link love 2013

  • 1. Small Business SEO for £350 per month Ade Lewis @Teapot_Ade TEAPOT CREATIVE LinkLove London Friday 15th March 2013
  • 2. Ade Lewis - TEAPOT @Teapot_Ade CREATIVE
  • 3. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE SMALL BUSINESS SEO Des ign Usability Bran ding On-page Factors Reputation Social Me rch P age S peed di a lS ea Loca PR Trust Links Content Etc, Etc, Etc...
  • 4. Ade Lewis - TEAPOT @Teapot_Ade CREATIVE Anything that we can do via search, social media or hustle to achieve our clients marketing goals... ...without spamming SEO
  • 5. Ade Lewis - TEAPOT @Teapot_Ade CREATIVE WHO ARE THE SMALL BUSINESSES ? SME - Small to Medium Enterprise 249 Employees
  • 6. Ade Lewis - TEAPOT @Teapot_Ade CREATIVE WHO ARE THE SMALL BUSINESSES ? Small Business Less Than 10 Employees 1Million + Small Businesses in the UK 544,320-ish Small Business Websites Very Low Marketing Budget
  • 7. Ade Lewis - TEAPOT @Teapot_Ade CREATIVE SEO ?
  • 8. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE SEO Yeah Baby!
  • 9. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE Small Business SEO for £350 per month
  • 10. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE Know Your Client’s Business
  • 11. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE HAVE SOME GOALS TO AIM FOR Make sure that these goals are more extensive than simply increasing site traffic or improving rankings
  • 12. Ade Lewis - TEAPOT @Teapot_Ade CREATIVE
  • 13. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE hmmm... Be Realistic ...let me think Fancy a Drink?
  • 14. Ade Lewis - TEAPOT @Teapot_Ade CREATIVE Have a Great Website
  • 15. Ade Lewis - TEAPOT @Teapot_Ade CREATIVE CID Fire and Security Zero Enquiries 10 Linking RD’s in 10 Years
  • 16. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE CID Fire and Security (3 Month’s SEO)
  • 17. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE On-Page SEO I’m All Over It... ...Like a Fat Boy On a Cup Cake
  • 18. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE On-Page SEO Identify and Fix On-page Issues (1 Month’s SEO) http://distilled.net/u Use the SEOMoz On-page Optimisation Tool https://www.seomoz.org/cart/freetrial Set-up SEOMoz Pro Campaign Fix Crawl Errors/Duplicate Content Issues Install Mod_Pagespeed on your Apache Server https://developers.google.com/speed/pagespeed/mod
  • 19. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE Local Search
  • 20. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
  • 21. Ade Lewis - TEAPOT @Teapot_Ade CREATIVE Local Search
  • 22. Ade Lewis - TEAPOT @Teapot_Ade CREATIVE Local Search http://kooz.ai/K9TTxw http://kooz.ai/NETkjY http://www.koozai.com/resources/whitepapers/
  • 23. Ade Lewis - TEAPOT @Teapot_Ade CREATIVE
  • 24. Ade Lewis - TEAPOT @Teapot_Ade CREATIVE Add a Blog (1 Month’s SEO) Educate your Client Blog about Things That Interest Your Customers Blog about Local Topics and Issues Link out from your Blog to Local Areas Put Local Area in your Blog Category Name If you have made Someone Look Good then make sure that They Know About It!
  • 25. Ade Lewis - TEAPOT @Teapot_Ade CREATIVE Link Building
  • 26. Ade Lewis - @Teapot_Ade http://www.teapotcreative.co.uk/orphaned-links TEAPOT CREATIVE Find and Fix Orphaned Links
  • 27. Ade Lewis - http://www.teapotcreative.co.uk/orphaned-links TEAPOT @Teapot_Ade CREATIVE Back Link Data URLs with Links Domain Error 404
  • 28. Ade Lewis - TEAPOT @Teapot_Ade CREATIVE Find and Fix Orphaned Links
  • 29. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE Combine Existing Pages Links Existing Web Pages Combined Web Pages
  • 30. Ade Lewis - TEAPOT @Teapot_Ade CREATIVE Easy Links
  • 31. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE Outreach 1 - Find Link Prospects 2 - Send Them a Nice Email 3 - Send Content
  • 32. Ade Lewis - @Teapot_Ade http://www.teapotseo.co.uk/prospector-tool TEAPOT CREATIVE Finding Link Prospects
  • 33. Ade Lewis - http://www.teapotseo.co.uk/prospector-tool TEAPOT @Teapot_Ade CREATIVE Finding Link Prospects Simple Mode
  • 34. Ade Lewis - @Teapot_Ade http://www.teapotseo.co.uk/prospector-tool TEAPOT CREATIVE Finding Link Prospects Advanced Search Query
  • 35. Ade Lewis - @Teapot_Ade http://www.teapotseo.co.uk/prospector-tool TEAPOT CREATIVE Finding Link Prospects Guest Post Blitz
  • 36. Ade Lewis - @Teapot_Ade http://www.teapotseo.co.uk/prospector-tool TEAPOT CREATIVE Scrape Results Inbound Linking Domains
  • 37. Ade Lewis - http://www.teapotseo.co.uk/prospector-tool TEAPOT @Teapot_Ade CREATIVE Scrape Results Inbound Linking Domains
  • 38. Ade Lewis - http://www.teapotseo.co.uk/prospector-tool TEAPOT @Teapot_Ade CREATIVE
  • 39. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE Prospector Tool Small Businesses Domain Authority 30 - 60 If You Need To Scale Outsource
  • 40. Ade Lewis - http://www.mattbeswick.co.uk/outsourcing-guide TEAPOT @Teapot_Ade CREATIVE Outsourcing 800 Websites Reviewed + Information Collected First Name All Sites Were Double Last Name Researched URL of Contact Form Is The Site On Topic? 24 Hours a Blog? Does It Have $33.14 Does The Site Look Nice? Total Spend
  • 41. Ade Lewis - http://www.buzzstream.com/ TEAPOT @Teapot_Ade CREATIVE Outreach
  • 42. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE Pitching to Bloggers (1 Month’s SEO) 25 - 30 Outreach Emails Our Goal Is To Place 5 Links Batches of 10 Emails
  • 43. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE Content Creation
  • 44. Ade Lewis - @Teapot_Ade http://www.textbroker.co.uk or .com TEAPOT CREATIVE Content Creation 600 Word Post = £8.30 900 Word Post = £12.50
  • 45. Ade Lewis - http://www.textbroker.co.uk or .com TEAPOT @Teapot_Ade CREATIVE Content Creation Quality Level 4 Stars Processing Time 1 Day Give Good Instructions Check Through Article Add Some Images Send to Prospect
  • 46. Ade Lewis - TEAPOT @Teapot_Ade CREATIVE Link Building Info Graphics Orphaned Links Leveraging Existing Links Easy Links ! Our Awesome Prospecting Tool Niche Directories Blogger Outreach
  • 47. Ade Lewis - TEAPOT @Teapot_Ade CREATIVE Being Successful at Small Business SEO Know Your Client’s Business Be Realistic Define the Marketing Goals
  • 48. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE Being Successful at Small Business SEO Be an Asset To Your Client’s Business
  • 49. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE Being Successful at Small Business SEO Educate Your Client Be Creative Say YES to Opportunities
  • 50. Small Business SEO for £350 per month Ade Lewis @Teapot_Ade TEAPOT CREATIVE LinkLove London Friday 15th March 2013