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Claire stokoe linklove presentation 2013

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  • Here are a load of FREE data sources to help you create infographics http://www.mediaworks.co.uk/where-do-i-find-free-data-to-create-awesome-infographics/
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  • Check out these new sharing sites to see whats being discussed also - http://slashdot.org/

    http://news.ycombinator.com/news

    http://www.reddit.com/user/memwopp/

    http://www.fark.com/

    http://www.newsvine.com/

    http://www.buzzfeed.com/
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  • Use http://www.trendhunter.com/ for ideas. No matter what industry you work in or your client works for - this will help you find an idea that works. Cross ref with whats going on on Reddit, Google News etc to make sure that you are hooking onto a trend
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  • a great place to find backgrounds for headers - just do not over do it.. http://www.shutterstock.com/ use your skill first and use this as padding or a base ok
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Claire stokoe linklove presentation 2013

  1. 1. Out of 5,000,000 infographiconly1.3%will give you 0.3 of a millisecan orgasm in
  2. 2. Who the f### am i? Claire Stokoe @killer_bunnie
  3. 3. BIG ISN’T IT!!
  4. 4. Infographic 101
  5. 5. Infographics are not a paradigm shift
  6. 6. The processClients needs Analysis Select Topic Gathering Data Planning a Narrative Researching Testing Sketching ideas Designing Finish Editing Hosting Promotion
  7. 7. Good vs Evil
  8. 8. Good vs Evil
  9. 9. The winning idea
  10. 10. Types
  11. 11. Statistical3.1k shares2.8 RT’s
  12. 12. Geographical
  13. 13. Training / Timelines
  14. 14. Opinion piece 14
  15. 15. Data sourced / sorted
  16. 16. Data to graphic 63,384 impressions – 382 clicks – 85 upvotes beingjamesbond.com www.007magazine.co.uk http://thebondexperience.com www.tjbd.co.uk
  17. 17. Always have 3 targets1. Film fan2. 007 fans3. Fashion bloggers4. Data junkie
  18. 18. Find a highly sharable high PRsite
  19. 19. Out reach made easy
  20. 20. Out reach made easy
  21. 21. Out reach made easy
  22. 22. This is whata REALinfographic cando
  23. 23. Promotion Example 232 reddit Votes 59 comments from fans
  24. 24. Promotion Example
  25. 25. Holiday Promotion300 likes314 RT’s188 Pins
  26. 26. The competition!
  27. 27. Hosting on PR7 site 189 backlinks207 shares 733 likes 2.4k RT’s 208 Pins
  28. 28. Holiday promotionReddit – 10 upvotes – 210,551 impressions – 532clicksfrom huffingtonpost.com PR 7
  29. 29. Promotion Example Link from huffingtonpost.com PR 7
  30. 30. Promotion Example222 likes298 RT’sPR – 7 – domainAuth - 89
  31. 31. YOU DON’TGET TO500 MILLION FRIENDSWITHOUT MAKING A FEWENEMIES
  32. 32. How to save your creativity
  33. 33. Experiment
  34. 34. Experiment
  35. 35. Howto make anINFOGRAPHIC
  36. 36. Header BAD GOOD
  37. 37. Hook BAD GOOD
  38. 38. Path BAD GOOD
  39. 39. Arty by simple BAD GOOD
  40. 40. Typography BAD GOOD
  41. 41. Icons over text BAD GOOD
  42. 42. Colour palette BAD GOOD
  43. 43. The references &Creative Commons BAD GOOD
  44. 44. Promotion
  45. 45. @killer_bunnieclaire.stokoe@mediaworks.co.uk
  46. 46. “It’s easier to ask forforgiveness than to askfor permission” Rear Admiral Grace Hopper

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