What are B2B buyers biggest turn offs? A summary of Aberdeen Groups report from August 2017

1. What are B2B buyers’ biggest turn offs?

2. Confidential © zooma. 2017
0%
5%
10%
15%
20%
25%
30%
Talk too much about
themselves and don’t get to
know our company
Act more like vendors than
partners
Don’t provide me with
objecBve informaBon to help
frame my decision
Are too transacBonal and
don’t seem interested in a
relaBonship
The sales experience is great
but the service aEerward
disappoints
Reach out too early in the
sales cycle
% share of respondents
What are B2B buyers’ biggest turn offs?
Aberdeen Group, August 2017