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Lyndon antcliff sex drugs-and-rock-n-roll-link_love
I linkbait
Therefore I link
Attitude
                   Vs

Knowledge
Attitude or mindset is difficult to learn
Knowledge is easily picked up
Most linkbaiters work on instinct, not learned
theory
Disciplined practice is the key
Linkbait sounds weird
Here comes Content Marketing
        for the suits
Lyndon antcliff sex drugs-and-rock-n-roll-link_love
Publishing
Puts me in the frame of mind
It's not about a machine grinding content out for the
Googlebot
The mechanics of the delivery system are new, but
the message is ancient
Publishing contains marketing
Publishing contains the means of production
Real battle occurs within the mind
The correct mindset
Helps us think outside of the box, away from the
Googlebot

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Lyndon antcliff sex drugs-and-rock-n-roll-link_love

  • 3. Attitude Vs Knowledge Attitude or mindset is difficult to learn Knowledge is easily picked up Most linkbaiters work on instinct, not learned theory Disciplined practice is the key
  • 4. Linkbait sounds weird Here comes Content Marketing for the suits
  • 6. Publishing Puts me in the frame of mind It's not about a machine grinding content out for the Googlebot The mechanics of the delivery system are new, but the message is ancient Publishing contains marketing Publishing contains the means of production Real battle occurs within the mind The correct mindset Helps us think outside of the box, away from the Googlebot
  • 7. Websites do not link to websites
  • 8. People Do the linking Websites do not link to websites
  • 9. People Give natural links Defined as “People see content, people link to content”
  • 12. Psychographic How the content is viewed in the mind of the viewer Content should be constructed based on how people will react How people think about content, what attracts, engages and causes reaction Focused on the mental triggers that will cause a positive reaction Build a psychographic profile of the linker
  • 13. Mass Publishing We want to attract as many people as possible We want social signals to propel the content in front of as many of the linkerati as possible We expect a proportion will have linking ability We expect that some will link Tabloid mind set Helps us to scale linkbait
  • 14. Tabloid Content There is a war going on right now online for the attention of people's minds We are not creating Encyclopedia Britannica This is publishing You either get attention or you do not Twitter complains when people try to get attention
  • 15. Human Mind In 3 minutes Made up of 3 sections Primal brain Mid level brain or sub-conscious High brain or conscious brain
  • 16. Primal Brain Ancient part of the brain Wired to keeping you alive Responds to fear, danger, death, Sex, greed...etc. Controls the adrenal gland and hormones Loves a cracking headline
  • 17. Sub-Conscious Can perform 11 million process at once, conscious brain can only Perform 40 processes at once Emotional, attaches memory to outside stimulas Irrational Impluse buying/linking
  • 18. Conscious Conscious brain is what we think is the brain It deals with the auditory and visual input It has great intentions that are subverted by the Primal and the sub-conscious mind. Most decision making is not conscious
  • 19. Linkbait the brain Primal brain for the headline Body content for the sub-conscious Let the conscious brain think it's making The decisions Think like the Economist, create like the SUN
  • 20. Linkbaiting Home security How to stop serial murderers breaking into your house and eating you 10 Locks that keep out uninvited flesh eating zombies 10 Ways to stop cannabalistic serial killers in their tracks
  • 21. Linkbait the News Efficient way to scale linkbait Taps into the current zeitgeist, talking and thinking About There is always News News can fit any niche
  • 22. Cost of going to Mars 100 years, 30k people will live on Mars Any sector can get high powered links Linkbait can get a link from authority sites to hard to get links to sites You scale linkbait, simply by having the best content and the best promotion. It costs time and money to produce the best, But it has the highest ROI

Editor's Notes

  1. Seo loves the mechanical aspect of auto generated linkbuilding because it can scale
  2. How to stop serial murderers breaking into your house and eating you 10 Ways to stop cannabalisting serial killers in their tracks 10 Lock that keep out the human flesh eatinghouse breakers
  3. How to stop serial murderers breaking into your house and eating you 10 Ways to stop cannabalisting serial killers in their tracks 10 Lock that keep out the human flesh eatinghouse breakers
  4. How to stop serial murderers breaking into your house and eating you 10 Ways to stop cannabalisting serial killers in their tracks 10 Lock that keep out the human flesh eatinghouse breakers
  5. How to stop serial murderers breaking into your house and eating you 10 Ways to stop cannabalisting serial killers in their tracks 10 Lock that keep out the human flesh eatinghouse breakers