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SearchLove London 2019 - Stacey MacNaught - Actioning Search Intent: What to Do with All That Data

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Search Intent analysis can give us a ton of really insightful data. But what do we do with it all? In this session, Stacey talks us through using data acquired through Search Intent to create revenue and traffic driving assets on your website. She'll share practical examples of using this data to win back previously lost rankings and generate more ££ through organic search.

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Actioning Search
Intent
Stacey MacNaught
SearchLove London 2019
I run a (very) small SEO and content
marketing consultancy
@staceycav #searchlove
I am not good at coming up with
creative agency names:
@staceycav #searchlove
@staceycav #searchlove
Stacey
MacNaught
MacNaughtDigital
And I hired my Mum to do outreach
@staceycav #searchlove
Stacey’s Mum
I’m also guilty of having loads of data that I
sometimes take literally no action with
@staceycav #searchlove

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