68. Todd L Smith Chief Executive Officer ActivEngage 800-441-7779 todd@activengage.com Twitter.com/activengage
Editor's Notes
For me in came in 2006 while I was running my Chevrolet dealership in NJI was great at driving traffic to my website but my conversion rates just weren’t what I wanted
4000 monthly visitors5% total conversion on the site
10,320 People
9 tests were completed
10,320 People333 Per Day
9% Conversion increase300% Traffic Increase
Template websites are killing conversion rates in our industry We are satisfied with substandard resultsUsing the website in the box will give you only so much leverage and potential conversion with site visitors
All dealerships website virtually look the sameWe copy our competitors or websites we like without any statistical facts as to whether the websites convert leads or not
Early stage shoppers (product information) OEM website and Third party portals-- 2011 Chevrolet TahoeMid stage shoppers-- 2011 Chevrolet Tahoe (Safety, deals, rebates, specials, offers, reviews) Late stage shoppers are looking for a solution -- 2011 Chevrolet Tahoe $35,000 orlando
There is a direct correlation between content and conversionMarcus the pool guy 36 pages of content yielded 80% closing ratio compared to the industry average of 10%
Use four words or more
A video is 53X more likely to get a Page One ranking because there is less competition
Use Youtube as movie trailers to drive people into your website Drive people to Youtube only when you have a customized page
Page Quality is related to time on pageIf a video is on a page the average consumer will spend two minutes on that pageInformational video rank the highest
Putting an entire website on facebook can be a unique hook to engage shoppers during their social experienceAdidas has done a great jobWalgreen has done a great job with Deals
Success on the internet can be a little difficult to uncover. Dealerships are given countless different marketing opportunities but most end of with mediocre success at best. What stops dealers from be successful is longevity and consistency
500 locals fans can give you 50% coverage of a 100,000 person suburb
Success on the internet can be a little difficult to uncover. Dealerships are given countless different marketing opportunities but most end of with mediocre success at best. What stops dealers from be successful is longevity and consistency
The ability for your emails to be delivered is 100% which is way better than any CRM can do because of shoppers spam filters. Being on a closed network afford you an incredible opportunities
Enhanced customer records with incredible segmentation is available with Facebook
6 seconds or less9 minutes or more80% of chat lead to a 3 point lead Name, email, phoneOver 90% of chat convert to 2 point lead
Generate more likes to your page through SMS messaging