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SearchLove London 2019 - Marie Haynes - Practical Tips for Improving E-A-T

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By now you have likely heard of Expertise, Authoritativeness and Trust and its importance in Google's algorithms. But how do we improve a site's E-A-T? This talk will give real life examples of sites that made changes to their E-A-T and saw traffic increases shortly afterwards. The goal is to send you away with a list of things you can accomplish to help improve in this area.

SearchLove London 2019 - Marie Haynes - Practical Tips for Improving E-A-T

  1. 1. help@mariehaynes.com Practical tips for improving E-A-T Marie Haynes Consulting - Specializing in helping sites improve quality help@mariehaynes.com @Marie_Haynes
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  6. 6. help@mariehaynes.com “ “E-A-T and YMYL are concepts that allow humans to dumb down algorithms.” Gary Illyes, Pubcon Vegas 2019
  7. 7. help@mariehaynes.com “ “Multiple algorithms conceptualize E-A-T Gary Illyes, Pubcon Vegas 2019
  8. 8. help@mariehaynes.com Trust
  9. 9. help@mariehaynes.com “The trustworthiness of the Main Content itself”
  10. 10. help@mariehaynes.com https://kstatic.googleusercontent.com/files/388aa7d18189665e5f5579aef18e181c2d4283fb7b0d4691 689dfd1bf92f7ac2ea6816e09c02eb98d5501b8e5705ead65af653cdf94071c47361821e362da55b
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  17. 17. help@mariehaynes.com https://kstatic.googleusercontent.com/files/388aa7d18189665e5f5579aef18e181c2d4283fb7b0d469 1689dfd1bf92f7ac2ea6816e09c02eb98d5501b8e5705ead65af653cdf94071c47361821e362da55b
  18. 18. help@mariehaynes.com https://www.cnbc.com/id/100542738 What does king hold?
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  22. 22. help@mariehaynes.com Authority contributes to trust
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  28. 28. help@mariehaynes.com Search for “keto diet” January 2017
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  30. 30. help@mariehaynes.com Are you seen as an authority in your vertical?
  31. 31. help@mariehaynes.com https://kstatic.googleusercontent.com/files/388aa7d18189665e5f5579aef18e181c2d4283fb7b0d4691689dfd1bf92f7ac2ea6816e09c02eb9 8d5501b8e5705ead65af653cdf94071c47361821e362da55b
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  33. 33. help@mariehaynes.com Contact Information
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  38. 38. help@mariehaynes.com https
  39. 39. help@mariehaynes.com Grammar
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  41. 41. help@mariehaynes.com Scientific Consensus
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  45. 45. help@mariehaynes.com mariehaynes.com/scientific-consensus
  46. 46. help@mariehaynes.com Reputation
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  51. 51. help@mariehaynes.com Link Quality
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  55. 55. help@mariehaynes.com https://www.mariehaynes.com/does-disavowing-links-work-2019/
  56. 56. help@mariehaynes.com • Ad Quality • Keeping content updated • Citations • Primary purpose is lead gen mariehaynes.com/trust Other Elements of Trust
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  61. 61. help@mariehaynes.com Need help or have a question? help@mariehaynes.com mariehaynes.com/ newsletter

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