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help@mariehaynes.com
Practical tips for
improving E-A-T
Marie Haynes Consulting - Specializing in
helping sites improve qu...
help@mariehaynes.com
help@mariehaynes.com
help@mariehaynes.com
help@mariehaynes.com
help@mariehaynes.com
“
“E-A-T and YMYL are
concepts that allow
humans to dumb down
algorithms.”
Gary Illyes, Pubcon Vegas ...
help@mariehaynes.com
“
“Multiple algorithms
conceptualize E-A-T
Gary Illyes, Pubcon Vegas 2019
help@mariehaynes.com
Trust
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“The trustworthiness of
the Main Content itself”
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https://kstatic.googleusercontent.com/files/388aa7d18189665e5f5579aef18e181c2d4283fb7b0d4691
689dfd1b...
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help@mariehaynes.com
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https://kstatic.googleusercontent.com/files/388aa7d18189665e5f5579aef18e181c2d4283fb7b0d469
1689dfd1b...
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https://www.cnbc.com/id/100542738
What does
king hold?
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Authority contributes to trust
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Search for “keto diet”
January 2017
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Are you seen as an
authority in your vertical?
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https://kstatic.googleusercontent.com/files/388aa7d18189665e5f5579aef18e181c2d4283fb7b0d4691689dfd1bf...
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Contact
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Grammar
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Scientific
Consensus
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mariehaynes.com/scientific-consensus
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Reputation
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Link Quality
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• Ad Quality
• Keeping content updated
• Citations
• Primary purpose is lead gen
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SearchLove London 2019 - Marie Haynes - Practical Tips for Improving E-A-T

By now you have likely heard of Expertise, Authoritativeness and Trust and its importance in Google's algorithms. But how do we improve a site's E-A-T? This talk will give real life examples of sites that made changes to their E-A-T and saw traffic increases shortly afterwards. The goal is to send you away with a list of things you can accomplish to help improve in this area.

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SearchLove London 2019 - Marie Haynes - Practical Tips for Improving E-A-T

  1. 1. help@mariehaynes.com Practical tips for improving E-A-T Marie Haynes Consulting - Specializing in helping sites improve quality help@mariehaynes.com @Marie_Haynes
  2. 2. help@mariehaynes.com
  3. 3. help@mariehaynes.com
  4. 4. help@mariehaynes.com
  5. 5. help@mariehaynes.com
  6. 6. help@mariehaynes.com “ “E-A-T and YMYL are concepts that allow humans to dumb down algorithms.” Gary Illyes, Pubcon Vegas 2019
  7. 7. help@mariehaynes.com “ “Multiple algorithms conceptualize E-A-T Gary Illyes, Pubcon Vegas 2019
  8. 8. help@mariehaynes.com Trust
  9. 9. help@mariehaynes.com “The trustworthiness of the Main Content itself”
  10. 10. help@mariehaynes.com https://kstatic.googleusercontent.com/files/388aa7d18189665e5f5579aef18e181c2d4283fb7b0d4691 689dfd1bf92f7ac2ea6816e09c02eb98d5501b8e5705ead65af653cdf94071c47361821e362da55b
  11. 11. help@mariehaynes.com
  12. 12. help@mariehaynes.com
  13. 13. help@mariehaynes.com
  14. 14. help@mariehaynes.com
  15. 15. help@mariehaynes.com
  16. 16. help@mariehaynes.com
  17. 17. help@mariehaynes.com https://kstatic.googleusercontent.com/files/388aa7d18189665e5f5579aef18e181c2d4283fb7b0d469 1689dfd1bf92f7ac2ea6816e09c02eb98d5501b8e5705ead65af653cdf94071c47361821e362da55b
  18. 18. help@mariehaynes.com https://www.cnbc.com/id/100542738 What does king hold?
  19. 19. help@mariehaynes.com
  20. 20. help@mariehaynes.com
  21. 21. help@mariehaynes.com
  22. 22. help@mariehaynes.com Authority contributes to trust
  23. 23. help@mariehaynes.com
  24. 24. help@mariehaynes.com
  25. 25. help@mariehaynes.com
  26. 26. help@mariehaynes.com
  27. 27. help@mariehaynes.com
  28. 28. help@mariehaynes.com Search for “keto diet” January 2017
  29. 29. help@mariehaynes.com
  30. 30. help@mariehaynes.com Are you seen as an authority in your vertical?
  31. 31. help@mariehaynes.com https://kstatic.googleusercontent.com/files/388aa7d18189665e5f5579aef18e181c2d4283fb7b0d4691689dfd1bf92f7ac2ea6816e09c02eb9 8d5501b8e5705ead65af653cdf94071c47361821e362da55b
  32. 32. help@mariehaynes.com
  33. 33. help@mariehaynes.com Contact Information
  34. 34. help@mariehaynes.com
  35. 35. help@mariehaynes.com
  36. 36. help@mariehaynes.com
  37. 37. help@mariehaynes.com
  38. 38. help@mariehaynes.com https
  39. 39. help@mariehaynes.com Grammar
  40. 40. help@mariehaynes.com
  41. 41. help@mariehaynes.com Scientific Consensus
  42. 42. help@mariehaynes.com
  43. 43. help@mariehaynes.com
  44. 44. help@mariehaynes.com
  45. 45. help@mariehaynes.com mariehaynes.com/scientific-consensus
  46. 46. help@mariehaynes.com Reputation
  47. 47. help@mariehaynes.com
  48. 48. help@mariehaynes.com
  49. 49. help@mariehaynes.com
  50. 50. help@mariehaynes.com
  51. 51. help@mariehaynes.com Link Quality
  52. 52. help@mariehaynes.com
  53. 53. help@mariehaynes.com
  54. 54. help@mariehaynes.com
  55. 55. help@mariehaynes.com https://www.mariehaynes.com/does-disavowing-links-work-2019/
  56. 56. help@mariehaynes.com • Ad Quality • Keeping content updated • Citations • Primary purpose is lead gen mariehaynes.com/trust Other Elements of Trust
  57. 57. help@mariehaynes.com
  58. 58. help@mariehaynes.com
  59. 59. help@mariehaynes.com
  60. 60. help@mariehaynes.com
  61. 61. help@mariehaynes.com Need help or have a question? help@mariehaynes.com mariehaynes.com/ newsletter

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