Penguin - analyze and recover

1,625 views

Published on

How do you know if you've been hit by Google Penguin? And how do you recover and prepare for the future? This is my presentation from SMX Stockholm 2012.

1 Comment
5 Likes
Statistics
Notes
No Downloads
Views
Total views
1,625
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
15
Comments
1
Likes
5
Embeds 0
No embeds

No notes for slide

Penguin - analyze and recover

  1. 1. Analyze if youve beenhit by Penguin andmove on.PER ERIKSSON
  2. 2. April 24th…April 24th…
  3. 3. Penguin is designed to targetspammy links (with anchor text).Per Eriksson | @PerfektEriksson
  4. 4. Many websites have been hitby Penguin..
  5. 5. • Per Eriksson | @PerfektEriksson
  6. 6. If you’ve been hit..
  7. 7. Youre probably hit by keywordor page level..Per Eriksson | @PerfektEriksson
  8. 8. You can find out
  9. 9. By testing to rank an easy keyword on apage where a keyword dropped.Per Eriksson | @PerfektEriksson
  10. 10. And if it’s on a Page level?
  11. 11. Move the content to a new page and makethe “punished” page 404.Per Eriksson | @PerfektEriksson
  12. 12. Can I 301-redirect the“punished” page to the new?
  13. 13. No, the penalty flows with 301.Via slideshare.net/ianhowells/life-after-penguinPer Eriksson | @PerfektEriksson
  14. 14. Check your Google WebmasterTools mailbox.Per Eriksson | @PerfektEriksson
  15. 15. Got unnatural inbound linksmessage?
  16. 16. Then you might have been hit.. This means that Google has lost the trust in your entire sitePer Eriksson | @PerfektEriksson
  17. 17. And a message without warningicon? ”We are taking very targeted action on the unnatural links”Per Eriksson | @PerfektEriksson
  18. 18. One client.
  19. 19. Got this message.Per Eriksson | @PerfektEriksson
  20. 20. But all links looked fine.
  21. 21. Can still rank?
  22. 22. Sure can Per Eriksson | @PerfektEriksson
  23. 23. Look for a significant reductionof organic traffic in Analytics.Per Eriksson | @PerfektEriksson
  24. 24. Use panguintool.com!Per Eriksson | @PerfektEriksson
  25. 25. Okay, youve been hit.Time to do the recoveryjob and move on.
  26. 26. Check your link profile.
  27. 27. Some great tools for this: • majesticseo.com • opensiteexplorer.org • Google Webmaster Tools • Excel• Per Eriksson | @PerfektEriksson
  28. 28. Your link profile should bedominated by..
  29. 29. Branded anchors.Per Eriksson | @PerfektEriksson
  30. 30. Naked URLs.Per Eriksson | @PerfektEriksson
  31. 31. Universal anchors.Per Eriksson | @PerfektEriksson
  32. 32. Hybrid-branded anchors.Per Eriksson | @PerfektEriksson
  33. 33. If your link profile isn’tdominated by these groups..
  34. 34. Youre in a dangerous zone and shouldadjust it.Per Eriksson | @PerfektEriksson
  35. 35. Go through your external links and removebad and suspicious links. Especially linkswith exact match.Per Eriksson | @PerfektEriksson
  36. 36. You probably need to clean up a lot oflinks and build new, fresh, good links torecover.Per Eriksson | @PerfektEriksson
  37. 37. You will have to do alot of manual work.
  38. 38. tools.seogadget.co.ukPer Eriksson | @PerfektEriksson
  39. 39. linkresearchtools.comPer Eriksson | @PerfektEriksson
  40. 40. Site wide links can be dangerous, even if itsbranded/naked/universal anchors.Per Eriksson | @PerfektEriksson
  41. 41. Web directories can hurt you. A bunch of webdirectories got de-indexed after Penguin.Per Eriksson | @PerfektEriksson
  42. 42. Found bad links on otherwebsites?
  43. 43. Email the website owner and ask nicely if theycan remove or change the link. Real examplePer Eriksson | @PerfektEriksson
  44. 44. If that doesn’t work?
  45. 45. Submit a reconsideration request to Googleand tell them everything.Per Eriksson | @PerfektEriksson
  46. 46. Both Panda and Penguin tells us thatGoogle are done playing.
  47. 47. Start building your brand and you willget links naturally.
  48. 48. Build your brand with socialmedia.
  49. 49. Create engagement on Facebook.(Tips: Use likealyzer.com to analyze your Facebook page)Per Eriksson | @PerfektEriksson
  50. 50. Upload videos to YouTube.Per Eriksson | @PerfektEriksson
  51. 51. Upload photos to Pinterest.Per Eriksson | @PerfektEriksson
  52. 52. Create engagement on Twitter.Per Eriksson | @PerfektEriksson
  53. 53. Create engagement on Google Plus.Per Eriksson | @PerfektEriksson
  54. 54. Choose those social medias that fits yourindustry best!Per Eriksson | @PerfektEriksson
  55. 55. Use socialcrawlytics.com.Per Eriksson | @PerfektEriksson
  56. 56. Some more tips.
  57. 57. Create unique and memorable content.Per Eriksson | @PerfektEriksson
  58. 58. Invest in design and UX.Per Eriksson | @PerfektEriksson
  59. 59. Do something good for the industry.Per Eriksson | @PerfektEriksson
  60. 60. Earn your ranking.Per Eriksson | @PerfektEriksson
  61. 61. Then you’re prepared for the future.Per Eriksson | @PerfektEriksson

×