This document discusses using social media for business and provides strategies for social media campaigns and Facebook advertising. It highlights several popular social media platforms and their large user bases. Examples of effective social media campaigns include contests, giveaways and promotional videos. Facebook advertising is also covered, noting how ads can be targeted and how they work by being shared among friends. Considerations for Facebook ads like audience targeting, budget and creative elements are outlined.

1. Social Media for Business

4. Imagine

7. FACEBOOK
1.28 billion
users
Famous Social Networking Sites
GOOGLE+
359 million monthly active users
YOUTUBE
1 billion unique visits per month
INSTAGRAM
200 million monthly active users
TWITTER
255 million monthly active users
LINKEDIN
300 million users
FOURSQUARE
Over 6 billion check-ins

8. Is Social Media A
Communication Tool ??

11. Phone Mode

12. Friends

13. Birthday Tips
@irene tan – best wishes fr @heppiface

14. What Is This SIGN ?

16. Do you see people communicate like this
online?
OK mou?
OK boh?
OK laaaa.
Can ah?
Can jor.
Can meh?

18. Who is handling your
Social Media accounts ??
Question
to Biz Owners
….

19. TOPICS OF THE DAY
Social Media Campaigns
Facebook Advertising

20. Our HEPPI Framework

21. Here are some campaign ideas

24. Snap To Win – Offline &
Online

25. Snap & Win – Desktop &
Mobile

26. Answer your business
question

27. Voucher Giveaways

28. Boost Sales Contest

29. Photo Voting Contest

30. Watch & Win - Video

32. Promo-oriented
Mobile Web
You gain likes and database when
giving reward to your customers.

33. Facebook Advertising

34. Do you aware there are
ads in Facebook?

35. Let people promote your business to their friends virally in Facebook.
How Facebook Advertising Works
John login Facebook.
Age: 28
Hobby: wine collection
Location: Cheras
John see the relevant ads
on desktop’s middle &
right column and mobile.
John see his
friend, Rajesh,
also like this.
John’s 233
Facebook
friends see
what he
shared.
John decided to find
out more by clicking
the ad and engage
with it by Like,
Comment or Share
the ad.

36. • Massive exposure to 1,260,000,000 users.
• Tightly targeted for your potential audience.
• Offers surprising flexibility.
• Higher click-through rate via peer
recommendation.
• Provides good data analytics on reach &
effectiveness.
Why Facebook Advertising?

37. Things to consider
• Target audience – G.I.L.A
• Set Budget & Period
• Ad thumbnail & copywriting
(must relate to landing page)

38. About Us

39. Founde
d 2010
Johan
&
Ivan

40. HeppiFace’s Clientele

41. HeppiFace’s
engaged
events

42. Seminars and talks that
HeppiFace speak on:
• For public
• For business owners/entrepreneurs
• For business franchisors/franchisees
• For Malaysian Association of Hotels
• For The Royale Bintang group of
hotels
• For Cititel Mid Valley
• Guest speaker invited by
ActionCOACH Maresa
• Guest speaker invited by
Exabytes Network
• Guest speaker invited by
P1 and Rakuten Malaysia
•Guest speaker invited by
Maxis Berhad

43. enquiry@heppiface.com
019 – 227 8068
fb.com/heppiface