Clean water talk draft2

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  • 23 and a half hour ask video
  • Created – Earth Day
    Guaranteed – opening day for water parks/pools
    Unexpected – toxic water situation
  • Clean water talk draft2

    1. 1. Kristen Grimm, President June 4, 2014 The Power of Communications
    2. 2. What are you working on?
    3. 3. 60% say they worry “a great deal” about the pollution of drinking water 7% increase from 2013
    4. 4. 53% say they worry “a great deal” about the contamination of soil and water by toxic waste 7% increase from 2013
    5. 5. 53% say they worry “a great deal” about the pollution of rivers, lakes and reservoirs 7% increase from 2013
    6. 6. You must anticipate what you are up against But.... Jobs Killer
    7. 7. Engage, Activate, Motivate Your job No Outsourcing Allowed
    8. 8. What is the plan to get to know them? How will you keep them engaged? New audiences: Recruitment & activation
    9. 9. Analyze
    10. 10. New audiences: Who do you need?
    11. 11. Motivation: Frame it well
    12. 12. Motivation: Make it personal
    13. 13. Motivation: Use psychological jujitsu
    14. 14. Motivation: Offer incentives/disincentives Clean water is essential to great-tasting beer.
    15. 15. From 1,000 hits a week to 30,000 in two days! Readiness Level
    16. 16. Clear, doable ask
    17. 17. DO NOT help the opposition
    18. 18. Trigger the right emotion Fear, anger, sadness, joy, disgust, trust, anticipation, admiration, surprise, envy, pity, amusement, pride, caution, love, lust, confusion, hope, nervous, anxious, tense, pleased, elated, relived, satisfied, skeptical, guilty, excited, determined, mad, inspired, forgiving, daring, bold, eager, bitter, confident, ambitious.
    19. 19. Trigger the right emotion
    20. 20. Trigger the right emotion
    21. 21. Make your cause compelling
    22. 22. The Rain Tax
    23. 23. • What do “pro-stormwater fund” people want? • What do “rain tax” people want? Maryland “Rain Tax”: Decision Points vs. Point A Point A Point B Point B
    24. 24. No lying, exaggerating or making idle threats And, no matter what....
    25. 25. Timing: Created
    26. 26. Timing: Guaranteed
    27. 27. Timing: Unexpected
    28. 28. Dirty Water Campaign Video
    29. 29. What does this mean for your work?
    30. 30. www.smartchart.org Additional resource
    31. 31. ©2014 Spitfire Strategies LLC Spitfire Strategies owns all copyright for this presentation. You may reproduce copies of this presentation for non-commercial use to share with colleagues at your organization. The presentation may not be copied or reproduced for other purposes without the express written permission of Spitfire Strategies LLC. Like us: Spitfire Strategies Follow us: @SpitfireSays www.spitfirestrategies.com 1800 M Street, NW * Suite 300 North * Washington, D.C. 20036 P: 202-293-6200 * E: info@spitfirestrategies.com Thank you!

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