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Genre Research 
Making a comedy film trailer
What is conventional for a typical film 
trailer? 
• The main theme of a trailer will be the advertise to the 
film, therefore there will be short clips of the film used. 
• When clips change it will fade to black to help the 
trailer flow. 
• A variety of different shot types used to show things 
such as emotions and settings. 
• Titles and texts to show the main sponsors and 
producers of the film. The rating of the film will also be 
a made apparent to the audience. 
• Voiceovers to aid knowledge of film and setting. 
• Short, sharp noises to help increase emphasis to 
important parts of the trailer.
Types of theories regarding trailers 
There are two main types of the theories regarding to trailers 
they are: 
• Hypodermic needle theory 
• Audience reception theory 
Hypodermic needle theory is where the producers and directors 
are giving the intended audiences with information that will 
manipulate there view of the film and will in turn make them 
want to see it. 
Audience reception theory is where the audience will take the 
information from the trailer and interpret in their own way. The 
people that watch the disagree and are moved towards not 
watching the film are a negotiated audience. Whereas those who 
are persuaded to watch the film are given the name dominant 
audience.
Conventions of a comedy 
• Voiceovers to introduce main storyline 
• Main characters are introduced early 
• Aimed at multi-sex audience 
• Usually set around a journey, that is around 
friends or families 
• Usually a happy ending 
• A variety of characters and personalities which 
makes it easy for a comedy to flow.
Music 
• A variety of music is used throughout the film 
which is designed to influence the audience 
into how they are feeling. 
• Non-diegetic sounds to help build and 
atmosphere 
• Upbeat music when the main characters are 
together and the bulk of the comedy is being 
produced.
Dialogue 
• Used generally to help show the storyline 
• Allows to show the regional identity which can 
be the source of the comedy, for example 
South America or north England. 
• It can also help show the personality of those 
that are speaking in the film
Mise-en-scene 
• A mixture of lighting dependant on what type 
of comedy is being created for the film. 
• Costumes are usually casual when the comedy 
is based around friends 
• There will be over exaggerated props for 
emphasis of the comedy. 
• The location of where a comedy would be set 
are fairly open.

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Genre research 1

  • 1. Genre Research Making a comedy film trailer
  • 2. What is conventional for a typical film trailer? • The main theme of a trailer will be the advertise to the film, therefore there will be short clips of the film used. • When clips change it will fade to black to help the trailer flow. • A variety of different shot types used to show things such as emotions and settings. • Titles and texts to show the main sponsors and producers of the film. The rating of the film will also be a made apparent to the audience. • Voiceovers to aid knowledge of film and setting. • Short, sharp noises to help increase emphasis to important parts of the trailer.
  • 3. Types of theories regarding trailers There are two main types of the theories regarding to trailers they are: • Hypodermic needle theory • Audience reception theory Hypodermic needle theory is where the producers and directors are giving the intended audiences with information that will manipulate there view of the film and will in turn make them want to see it. Audience reception theory is where the audience will take the information from the trailer and interpret in their own way. The people that watch the disagree and are moved towards not watching the film are a negotiated audience. Whereas those who are persuaded to watch the film are given the name dominant audience.
  • 4. Conventions of a comedy • Voiceovers to introduce main storyline • Main characters are introduced early • Aimed at multi-sex audience • Usually set around a journey, that is around friends or families • Usually a happy ending • A variety of characters and personalities which makes it easy for a comedy to flow.
  • 5. Music • A variety of music is used throughout the film which is designed to influence the audience into how they are feeling. • Non-diegetic sounds to help build and atmosphere • Upbeat music when the main characters are together and the bulk of the comedy is being produced.
  • 6. Dialogue • Used generally to help show the storyline • Allows to show the regional identity which can be the source of the comedy, for example South America or north England. • It can also help show the personality of those that are speaking in the film
  • 7. Mise-en-scene • A mixture of lighting dependant on what type of comedy is being created for the film. • Costumes are usually casual when the comedy is based around friends • There will be over exaggerated props for emphasis of the comedy. • The location of where a comedy would be set are fairly open.