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The main purpose of a teaser trailers
are:
• They are the first step of a marketing campaign. Teaser trailers are the first
step to selling the film and making money for the production company.
• Teaser trailers are made to excite, and the audience become anticipated
for the film.
The main conventions of teaser trailers
are:
• They are typically shorter than the main trailer, usually between 30 and 90 seconds
• They are less story focused, they give you a sense of what the film is about and
typically establish the main characters and their relationships.
• They typically are made up of fewer, more carefully selected shots, which is most
likely because the whole film is not completed
• Voiceovers are used to tell the story of the film and reveal information that we
need to know about the information.
• Specific dialogue is used to add excitement to the trailer.
• Dramatic camera angles are used to reveal important characters.
• Music is chosen to build atmosphere and also to reveal the genre of the film.
• The title of the film is often placed at the end of the trailer.
• A trailer always ends in a climax to create a cliffhanger to tease and excite the
audience.
Structure
• Opening:
• Establishing the setting and revealing the characters
• Build up:
• Characters relationship and plot developed
• Problem:
• The obstacle that the characters have to face throughout the film is established.
• The end of the film is typically produced to keep the audience excited and
anticipated for the film when it is released.
Voiceover
• A voiceover is often used in teaser trailers to
reveal the main plot of the film and what is
going to happen.
• It also reveals what the characters are like and
also reveals the genre

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Teaser conventions

  • 1.
  • 2. The main purpose of a teaser trailers are: • They are the first step of a marketing campaign. Teaser trailers are the first step to selling the film and making money for the production company. • Teaser trailers are made to excite, and the audience become anticipated for the film.
  • 3. The main conventions of teaser trailers are: • They are typically shorter than the main trailer, usually between 30 and 90 seconds • They are less story focused, they give you a sense of what the film is about and typically establish the main characters and their relationships. • They typically are made up of fewer, more carefully selected shots, which is most likely because the whole film is not completed • Voiceovers are used to tell the story of the film and reveal information that we need to know about the information. • Specific dialogue is used to add excitement to the trailer. • Dramatic camera angles are used to reveal important characters. • Music is chosen to build atmosphere and also to reveal the genre of the film. • The title of the film is often placed at the end of the trailer. • A trailer always ends in a climax to create a cliffhanger to tease and excite the audience.
  • 4. Structure • Opening: • Establishing the setting and revealing the characters • Build up: • Characters relationship and plot developed • Problem: • The obstacle that the characters have to face throughout the film is established. • The end of the film is typically produced to keep the audience excited and anticipated for the film when it is released.
  • 5. Voiceover • A voiceover is often used in teaser trailers to reveal the main plot of the film and what is going to happen. • It also reveals what the characters are like and also reveals the genre