The document summarizes responses to a genre questionnaire. 64% said memorable music videos feature engaging mise en scene that allows the viewer to feel part of a lavish lifestyle. 25% preferred videos with storylines that convey meaning. 16% enjoyed special effects that make the video unique. A subsequent survey found R&B to be most students' favorite genre. Respondents expected to see luxury items, alcohol, and drugs in R&B videos, which was surprising given their taboo nature. The conclusion was the group's video will feature an original narrative anchored to lyrics, without materialism, to appeal more to viewers' lives.