The document discusses genome editing tools that are foundational for personalized medicine, emphasizing the rise of this field following the Human Genome Project. It compares four main technologies—zinc finger nucleases (ZFN), transcription activator-like effectors (TALEN), and CRISPR—with insights into their benefits, challenges, and commercial availability. The document highlights the potential of CRISPR as a more efficient and less costly alternative to ZFN and TALEN, noting the ongoing competition and developments in the field.