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SEO Initiation
By : Saijo George
Twitter : @Saijo_George Web : saijogeorge.com
Twitter : @Saijo_George Web : saijogeorge.com
We are going to look at
• What is SEO
• How search engines work
• Introduction to On Site vs Off Site SEO
• Introduction to Black Hat vs White Hat vs Grey Hat vs Blue Hat
• Basic SEO Tools
Twitter : @Saijo_George Web : saijogeorge.com
Twitter : @Saijo_George Web : saijogeorge.com
Position one in SERP gets
about 50 – 60 % of the clicks
Twitter : @Saijo_George Web : saijogeorge.com
TRUE FALSE
Twitter : @Saijo_George Web : saijogeorge.com
For your site check Search Console to calculate the SERP CTR.
Stats via AWR
Twitter : @Saijo_George Web : saijogeorge.com
What is SEO ?
Twitter : @Saijo_George Web : saijogeorge.com
What is SEO ?
Making sure you content is presented in the best possible way to be
found , indexed and ranked in the SERPs
Is a long term strategy, playing catch-up is easier than you think
Is not a shady process, shortcuts WILL come back to haunt you
Is constantly evolving
Twitter : @Saijo_George Web : saijogeorge.com
SEO for visitors and not Bots?
True False
Twitter : @Saijo_George Web : saijogeorge.com
How search works
Twitter : @Saijo_George Web : saijogeorge.com
How search engines work
Twitter : @Saijo_George Web : saijogeorge.com
How search engines work
Crawling the Web - spiders, schema markups, sitemaps, site structure
http://www.google.com/insidesearch/howsearchworks/thestory/
Building a Search Index – PageRank, Domain Rank, Author Rank,
Knowledge Graph, Knowledge Vault, Semantic Relationship
Providing users with relevant results - SERP, rich user experience on
various devices
Twitter : @Saijo_George Web : saijogeorge.com
Twitter : @Saijo_George Web : saijogeorge.com
On Page vs Off Page vs On Site
Twitter : @Saijo_George Web : saijogeorge.com
On Site vs On Page vs Off Page
Meta Titles
Description ( for SEO ? )
H1 Tags - multiple ?
Keywords – LSI, Synonyms
Schema Markup
Images – alt tags
Copy
Internal links , etc
Twitter : @Saijo_George Web : saijogeorge.com
Links
Link Profile
NoFollow vs Follow
Site Speed
Mobile Friendly
Domain Name
Site Structure
URL Structure
Sitemaps
Black Hat vs White Hat vs Grey
Hat vs Blue Hat
Twitter : @Saijo_George Web : saijogeorge.com
Black Hat vs White Hat vs Grey Hat vs Blue Hat
Twitter : @Saijo_George Web : saijogeorge.com
Black Hat – Breaking
Guidelines & Law
Cloaking
Hidden Links
Template Injection
Grey Hat – Breaking
Guidelines
Recipe Schema to get SERP pic
Automated Linking Software
$5 SEO campaigns
White Hat – the good stuff
Twitter : @Saijo_George Web : saijogeorge.com
An SEO walks into a bar
pub, tavern, inn ...
SEO Task
Twitter : @Saijo_George Web : saijogeorge.com
Twitter : @Saijo_George Web : saijogeorge.com
SEO On Site
Technical
Preventive
Proactive
Content
Research
Creation
Outreach
Off Site
Links
Social
PR
Some simple things you can go
and try today.
Twitter : @Saijo_George Web : saijogeorge.com
Twitter : @Saijo_George Web : saijogeorge.com
WebPageTest
Twitter : @Saijo_George Web : saijogeorge.com
Google Search Console
Twitter : @Saijo_George Web : saijogeorge.com
ahrefs
Twitter : @Saijo_George Web : saijogeorge.com
Mention
Twitter : @Saijo_George Web : saijogeorge.com
Buzzsumo
Twitter : @Saijo_George Web : saijogeorge.com
Google “ Saijo SEO Tools “
Twitter : @Saijo_George Web : saijogeorge.com
Twitter : @Saijo_George
LinkedIn : Saijo George

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General Assembly Melbourne : SEO for Beginners

  • 1. SEO Initiation By : Saijo George Twitter : @Saijo_George Web : saijogeorge.com
  • 2. Twitter : @Saijo_George Web : saijogeorge.com
  • 3. We are going to look at • What is SEO • How search engines work • Introduction to On Site vs Off Site SEO • Introduction to Black Hat vs White Hat vs Grey Hat vs Blue Hat • Basic SEO Tools Twitter : @Saijo_George Web : saijogeorge.com
  • 4. Twitter : @Saijo_George Web : saijogeorge.com
  • 5. Position one in SERP gets about 50 – 60 % of the clicks Twitter : @Saijo_George Web : saijogeorge.com TRUE FALSE
  • 6. Twitter : @Saijo_George Web : saijogeorge.com For your site check Search Console to calculate the SERP CTR. Stats via AWR
  • 7. Twitter : @Saijo_George Web : saijogeorge.com
  • 8. What is SEO ? Twitter : @Saijo_George Web : saijogeorge.com
  • 9. What is SEO ? Making sure you content is presented in the best possible way to be found , indexed and ranked in the SERPs Is a long term strategy, playing catch-up is easier than you think Is not a shady process, shortcuts WILL come back to haunt you Is constantly evolving Twitter : @Saijo_George Web : saijogeorge.com
  • 10. SEO for visitors and not Bots? True False Twitter : @Saijo_George Web : saijogeorge.com
  • 11. How search works Twitter : @Saijo_George Web : saijogeorge.com
  • 12. How search engines work Twitter : @Saijo_George Web : saijogeorge.com
  • 13. How search engines work Crawling the Web - spiders, schema markups, sitemaps, site structure http://www.google.com/insidesearch/howsearchworks/thestory/ Building a Search Index – PageRank, Domain Rank, Author Rank, Knowledge Graph, Knowledge Vault, Semantic Relationship Providing users with relevant results - SERP, rich user experience on various devices Twitter : @Saijo_George Web : saijogeorge.com
  • 14. Twitter : @Saijo_George Web : saijogeorge.com
  • 15. On Page vs Off Page vs On Site Twitter : @Saijo_George Web : saijogeorge.com
  • 16. On Site vs On Page vs Off Page Meta Titles Description ( for SEO ? ) H1 Tags - multiple ? Keywords – LSI, Synonyms Schema Markup Images – alt tags Copy Internal links , etc Twitter : @Saijo_George Web : saijogeorge.com Links Link Profile NoFollow vs Follow Site Speed Mobile Friendly Domain Name Site Structure URL Structure Sitemaps
  • 17. Black Hat vs White Hat vs Grey Hat vs Blue Hat Twitter : @Saijo_George Web : saijogeorge.com
  • 18. Black Hat vs White Hat vs Grey Hat vs Blue Hat Twitter : @Saijo_George Web : saijogeorge.com Black Hat – Breaking Guidelines & Law Cloaking Hidden Links Template Injection Grey Hat – Breaking Guidelines Recipe Schema to get SERP pic Automated Linking Software $5 SEO campaigns White Hat – the good stuff
  • 19. Twitter : @Saijo_George Web : saijogeorge.com An SEO walks into a bar pub, tavern, inn ...
  • 20. SEO Task Twitter : @Saijo_George Web : saijogeorge.com
  • 21. Twitter : @Saijo_George Web : saijogeorge.com SEO On Site Technical Preventive Proactive Content Research Creation Outreach Off Site Links Social PR
  • 22. Some simple things you can go and try today. Twitter : @Saijo_George Web : saijogeorge.com
  • 23. Twitter : @Saijo_George Web : saijogeorge.com WebPageTest
  • 24. Twitter : @Saijo_George Web : saijogeorge.com Google Search Console
  • 25. Twitter : @Saijo_George Web : saijogeorge.com ahrefs
  • 26. Twitter : @Saijo_George Web : saijogeorge.com Mention
  • 27. Twitter : @Saijo_George Web : saijogeorge.com Buzzsumo
  • 28. Twitter : @Saijo_George Web : saijogeorge.com Google “ Saijo SEO Tools “
  • 29. Twitter : @Saijo_George Web : saijogeorge.com Twitter : @Saijo_George LinkedIn : Saijo George

Editor's Notes

  1. Consider Branded vs Non Branded. Don’t worry too much about it – things like KG, Rich Snippets, etc play a big part in CTR Used to be high 40s but with answerbox, ads and other snippets it has gone down.
  2. Don’t get me wrong .. content is for visitors Would you remove Schema markeup, XML sitemaps , etc ?
  3. Tom Hanks Movie PS Images VS PS Games
  4. Don’t Forget Bing, Yandex, etc