Grow Your Business Online with Digital Marketing Agency Exabytes
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Exabytes Digital is a digital marketing agency that helps small and medium-sized enterprises grow their business online. The document discusses various search engine optimization (SEO) myths and strategies for debunking them, including that keywords in domain names or longer content do not necessarily impact ranking, and that page speed is one factor among many. It also provides tips on proper use of HTML headings and highlights the importance of website security.
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Grow Your Business Online with Digital Marketing Agency Exabytes
- 2. About Exabytes Digital Exabytes Digital is a Digital Marketing Agency that help SME to GROW their business online. Source: https://support.google.com/webmasters/answer/9128668?hl=en
- 3. What do we focus?
- 4. Our Satisfied Clients Grow Your Business Online
- 5. What is SEO? The efforts revolving around trying to get a website to show up (rank) or increase rank in Search Engine Results Page (SERP)
- 6. What is SEO? Grow Your Business Online
- 8. How Google Search Works Source: https://www.google.com/search/howsearchworks/
- 9. How Search Works Source: https://youtu.be/0eKVizvYSUQ
- 10. How do we apply SEO? Onsite SEO Offsite SEO Website Links
- 11. Source: https://searchengineland.com/download/seotable/SearchEngineLand-Periodic-Table-of-SEO.pdf
- 17. Let’s Debunk SEO Myths now!
- 18. Install more SEO plugins will make my website rank higher. Myth #1 Type 1Y to comment Type 1N to comment
- 19. Install more SEO plugins will make my website rank higher. Myth #1 Type 1Y to comment Type 1N to comment
- 20. Install more SEO plugins will make my website rank higher. Myth #1 Type 1N to comment - Just choose only one. - Might conflict/crash if >1
- 21. Must include keywords in your domain name. Myth #2 Type 2Y to comment Type 2N to comment
- 22. Must include keywords in your domain name. Myth #2 Type 2Y to comment Type 2N to comment
- 23. Must include keywords in your domain name. Myth #2 Type 2N to comment - Memorable (short and simple) - spelling /grammar - Buy similar spelling > redirect
- 24. Longer Content Ranks Better Myth #3 Type 3Y to comment Type 3N to comment
- 25. Longer Content Ranks Better Myth #3 Type 3Y to comment Type 3N to comment
- 26. Longer Content Ranks Better Myth #3 Type 3N to comment - Vary from industry to industry - There is no “magic” number - Focus the objective of your content: solve problem, provide information
- 27. TLD Domain will rank better. Myth #4 Type 4Y to comment Type 4N to comment
- 28. TLD Domain will rank better. Myth #4 Type 4Y to comment Type 4N to comment
- 29. TLD Domain will rank better. Myth #4 Type 4N to comment - Country code top-level domains (ccTLD) vs top-level domains (TLD) - .my/.com.my > focus for Malaysia
- 30. SEO is a one-time project Myth #5 Type 5Y to comment Type 5N to comment
- 31. SEO is a one-time project Myth #5 Type 5Y to comment Type 5N to comment
- 32. SEO is a one-time project Myth #5 Type 5N to comment - SEO algorithm keep changing - Human behavior also slowly evolving - Website need to be active
- 33. SEMrush Sensor Myth #5 Source: https://www.semrush.com/sensor/
- 34. Google Search Console Myth #5 Source: https://search.google.com/search-console/welcome
- 35. Myth #6 Type 6Y to comment Type 6N to comment Meta Keywords Tag has no impact on ranking
- 36. Myth #6 Type 6Y to comment Type 6N to comment Meta Keywords Tag has no impact on ranking
- 37. Meta Keywords Tag has no impact on ranking Myth #6 Source: https://webmasters.googleblog.com/2009/09/google-does-not-use-keyword s-meta-tag.html Type 6Y to comment
- 38. Having a secure (HTTPS) website is important for SEO Myth #7 Type 7Y to comment Type 7N to comment
- 39. Having a secure (HTTP) website is important for SEO Myth #7 Type 7Y to comment Type 7N to comment
- 40. Having a secure (HTTP) website is important for SEO Myth #7 Type 7Y to comment Source: https://webmasters.googleblog.com/2014/08/https-as-ranking-signal.html
- 41. Having a secure (HTTP) website is important for SEO Myth #7 Type 7Y to comment chaidiamma.com.my You dare to buy from this online store?
- 42. You can only have one H1 per page. Myth #8 Type 8Y to comment Type 8N to comment
- 43. You can only have one H1 per page. Myth #8 Type 8Y to comment Type 8N to comment
- 44. You can only have one H1 per page. Myth #8 Type 8N to commentSource: https://youtu.be/zyqJJXWk0gk
- 45. You can only have one H1 per page. Myth #8 Type 8N to comment - Follow the correct HTML heading structure - “Featured Snippet”, “People also ask”
- 46. Only fast loading website can rank better. Myth #9 Type 9Y to comment Type 9N to comment
- 47. Only fast loading website can rank better. Myth #9 Type 9Y to comment Type 9N to comment
- 48. Only fast loading website can rank better. Myth #9 Type 9N to comment - Speed is part of the factor but content is more important - 3 seconds is reference but…. - Check/test the competitors
- 49. How to check the speed? Myth #9 Source: https://gtmetrix.com/ Login & change to Hong Kong (nearest to Malaysia)
- 50. Make your keyword bold will help you rank higher. Myth #10 Type 10Y to comment Type 10N to comment
- 51. Make your keywords bold will help you higher. Myth #10 Type 10Y to comment Type 10N to comment
- 52. Make your keywords bold will help you rank higher. Myth #10 Type 10N to comment - UI/UX is important - Help on readability - ↓Bounce rate, stay longer
- 53. https://www.linkedin.com/in/martin-tang-master/ Martin Tang Digital Marketing Specialist martin@exabytes.com THANK YOU #stayhome #staysafe #dudukdiamdiam