My deck from Reload's Slideshow Friday about Negative SEO and how to protect your site. Credits to the owners of the images used in this presentation. All images used are copyrighted and for learning purposes only.

2. Black Hat White Hat

3. Idea of numbers Idea of value

4. But suddenly it all changes when…

6. Link Exchange Schemes
Spammed Forums & Directories
Blog Link Networks

7. Since Google’s recent algorithmic change is targeted at lowering the rankings of sites that use
black hat techniques, some webmasters are worried.

8. What if a competitor tries to reduce my website's ranking by buying links on spam sites or porn sites that
point to my domain?

11. Is Negative SEO a real threat?

13. Preventing it is much easier than fixing it.

14. Carefully monitor your Google Webmaster tools account.
Preventing Link Spam and Negative SEO#1

15. Preventing Link Spam and Negative SEO#2
Protect your best backlinks

16. Check for duplicate content
Preventing Link Spam and Negative SEO#3

17. Monitor your social mentions
Preventing Link Spam and Negative SEO#4

18. Preventing Link Spam and Negative SEO#4
Set up Google Alerts for your business

19. Don’t be a victim of your own SEO strategies
Preventing Link Spam and Negative SEO#5

20. Don’t make enemies online
Preventing Link Spam and Negative SEO#6

21. What if you’re already infected with the virus?

22. How will you Combat Negative SEO Against Your Website

23. Combat Negative SEO#1
Create a list with the backlinks you
should remove

24. Combat Negative SEO#1

25. Combat Negative SEO#2
Try to remove the toxic links

26. Combat Negative SEO#2

27. SHOW ME THE MONEY!!!

28. Combat Negative SEO#2

29. Combat Negative SEO#3
Create a Disavow List

32. @jesevangelista

33. AMA