Latest Trends in Law Firm Websites - October 2014
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Are you looking to make an investment in a new law firm website? The last thing you want to do is shell out thousands of dollars for a site that’s already outdated. Make sure you’re an informed consumer by understanding the latest thinking in web marketing. Considerations include: * Business development: what are the best techniques to attract visitors and convert them to potential clients? * Smartphones: are you making sure your site is responsively designed for different browser sizes? * Design trends: what flows, colors, and compositions are we seeing? * Analytics and measurement * Site evolution through A/B testing and reiterating
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Latest Trends in Law Firm Websites - October 2014
- 1. Latest Trends in Law Firm Websites
- 2. What’s the point of having a website? www.rocketmatter.com
- 3. BETTER QUESTION What are your objectives and goals for your website? www.rocketmatter.com
- 4. ALWAYS REMEMBER: It’s not about you. It’s about your visitor and what they are trying to accomplish. www.rocketmatter.com
- 5. Two Primary Objectives: Affirmation & Business Development www.rocketmatter.com
- 6. Affirmation: Is the person I’m seeking polished, professional, and relevant? www.rocketmatter.com
- 7. Affirmation: Is the person I’m seeking polished, professional, and relevant? www.rocketmatter.com
- 8. Affirmation: Is the person I’m seeking polished, professional, and relevant? www.rocketmatter.com 30% of all visitors to Buntrock’s site see this:
- 9. >50% of all Google searches in 2015 will be mobile. www.rocketmatter.com
- 11. How you carry yourself online will send signals to potential clients and referring attorneys. www.rocketmatter.com
- 12. We live in a highly- polished, branded world. www.rocketmatter.com
- 13. Business Development: Attracting and converting clients online. www.rocketmatter.com
- 14. Business Development: Attracting and converting clients online. www.rocketmatter.com
- 15. Business Development: Attracting and converting clients online. www.rocketmatter.com
- 16. DESIGN TRENDS What’s emerging as modern design trends for websites? www.rocketmatter.com
- 17. EFFICIENCY Focused and directed user experiences www.rocketmatter.com
- 19. CLEAR CALL TO ACTION www.rocketmatter.com
- 23. RESPONSIVE DESIGN How does your website look and function on a smartphone? www.rocketmatter.com
- 30. ANALYTICS & MEASUREMENT If you’re not measuring, you’re not marketing. www.rocketmatter.com
- 31. www.rocketmatter.com ANALYTICS & MEASUREMENT If you’re not measuring, you’re not marketing.
- 32. CRITICAL: VISITORS How many visitors are coming to your website each month? www.rocketmatter.com
- 33. CRITICAL: PROSPECTIVE CLIENTS How many people are filling out forms or calling a dedicated website tracking number? www.rocketmatter.com
- 34. CRITICAL: CLIENT CONVERSIONS What percentage of the people that reach out to you become clients? www.rocketmatter.com
- 35. IMPORTANT: SITE VISIT PATTERNS Are people leaving your site immediately? What pages do they visit? www.rocketmatter.com
- 36. IMPORTANT: SOURCE What are the sources of your visitors? www.rocketmatter.com
- 37. EVOLVING Stay proactive and A/B test to maximize your investment. www.rocketmatter.com
- 38. Test Copy and Calls to Action www.rocketmatter.com
- 39. Test Copy and Calls to Action www.rocketmatter.com
Editor's Notes
- - Web design like many artistic and professional disciplines continues to evolves - Not paying attention to where things are going and why can leave you at a disadvantage
- Clean and minimal are more then buzzwords they serve a purpose How efficient is your site? How clear and easy is it to navigate? How digestible is the information? How long does it take someone to know with certainty, what you do? Can you solve their problem? Forms?
- Stripping away non-vital content that overwhelms and distracts from the intended goal Simplifying your message so that the intended user can understand it instantly What does the user find to be valuable information? What will keep them around? If there is too much going on this becomes difficult
- A trend which has become necessity is having a clear concise Call To Action Guiding the user through a scripted and though out path of direction into a desired action This can be a link or a form or a phone number
- Responsive design has become one of the foundational components of any site design effort Once was a luxury now vital Explain what it is
- consistent color, clear messaging that is easy to decipher, focal call to action, trust logos, minimal navigation, recognizable but not overwhelming branding
- Minimal navigation Clear messaging Good spacing Clear call to action Prominent branding that doesn’t crowd the design
- - One site not a seperate “mobile” site
- Touch and drop down menus Clickable phone numbers Ease of consumption