This presentation is about gender differences in the use of language from the perspective of Sociolinguistics. The contents have mostly been taken from Ronald Warhaugh's book "An Introduction to Sociolinguistics". However, some examples have also been provided from the Urdu language.
Complete Description of the Relationships between Language and Gender - how men and women speak differently? Personality differences in genders? gender discrimination? Authentic sources....
This presentation is about gender differences in the use of language from the perspective of Sociolinguistics. The contents have mostly been taken from Ronald Warhaugh's book "An Introduction to Sociolinguistics". However, some examples have also been provided from the Urdu language.
Complete Description of the Relationships between Language and Gender - how men and women speak differently? Personality differences in genders? gender discrimination? Authentic sources....
Gender, politeness, and stereotypes
Janet Holmes: An introduction to sociolinguistics
Gossip
The linguistic construction of gender
The linguistic construction of sexuality
Sexist language
Can a language be sexist?
Gender, politeness, and stereotypes
Janet Holmes: An introduction to sociolinguistics
Gossip
The linguistic construction of gender
The linguistic construction of sexuality
Sexist language
Can a language be sexist?
Gendered Verbal communication (Gender and Society)Adrian Divino
Research shows that men and women are more likely to exhibit different styles of verbal communication. Men are more prone to adopt what is called “report talk”, while women gravitate more toward
Influence of Sex and Age on Language useAyu Monita
It is Sociolinguistic's presentation from Faculty of Humanities at Dian Nuswantoro University.
Differences between Sex and Gender, Women's Language, Sexist Language, Indexing
Lecturing by Anisa Larasati, M.Hum
Inclusive Language Writing Guide for 2020
Based on the e-book:
https://www.amazon.com/Inclusive-Language-Respecting-Diversity-Disability-ebook/dp/B08F33CFJY/
Designing with Purpose—Differentiating Through Authenticity and TrustCake and Arrow
Gaining consumer trust is integral to creating a compelling experience, especially with the evolving needs and expectations of today’s shopper. This presentation provides and overview of tactics and strategies for how to create authentic connections with shoppers and develop trust in a market where loyalty is hard to come by.
As a working woman, learning how to present yourself with confidence can help you earn respect and esteem in the workplace, and can ultimately lead to the promotions and career advancements you deserve.
For women in the workplace, managing up can be one of the most effective ways of advancing your career, staying satisfied in your job, and earning respect.
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In recent years, content marketing has come to replace traditional marketing as the most effective method of achieving business objectives and driving sales. This presentation defines content marketing, describes how it works, and explores interesting examples of successful content marketing that push the boundaries of traditional marketing. The final section also includes some tips and strategies for writing compelling content.
20 Tips to Improve Sales on Your Ecommerce SiteCake and Arrow
Whether you’re an ecommerce newbie or been in the game for years, your site must evolve in order to meet customers’ rising demands. Josh Levine, ecommerce design expert and frequent speaker throughout the retail industry, will pull from his 15 years in the trenches with brands like Saks Fifth Avenue, Lowes, and Schwinn, to show you how your site can rise above the competition and convert browsers into buyers.
He shares tactics to improve sales, focusing on high impact areas of your site– navigation, homepage, product page, cart, and checkout. Learn how to make it easy for customers to discover, research and ultimately buy the products they need. You’ll also learn techniques to strike a balance between lifestyle content and commerce in order to maximize engagement and inspire customers to act. So bring the notepad to this one and be prepared to walk away with actionable tips to boost that bottom line.
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In this webinar, we will discuss how the insurance industry can re-imagine its own tradition of the agent-customer experience to usher in a new era of digital transformation built on trust, transparency and customer needs.
2016 Ecommerce Content Strategy: 7 Keys to Improving Conversion and SalesCake and Arrow
Alex Schmelkin, CEO and co-founder of Cake & Arrow (formerly Alexander Interactive), the award-winning customer experience agency, spoke at Internet Retailer Conference and Expo (IRCE) Chicago on Thursday, June 9th with Joshua Nafman, Senior Director of Brand & Digital Marketing at KIND Snacks, where he is responsible for telling stories that encourage people to do the kind thing for their bodies, their tastebuds and their world.
Ai has been a featured speaker at IRCE for several years. This past Thursday, Alex partnered with Joshua Nafman, Senior Director of Brand & Digital at KIND, to deliver a comprehensive presentation on content strategy. Designed to help retailers better reach and more deeply engage with their customers, their presentation explained:
the fundamentals of content strategy plans
how to uncover holes in those plans
how to establish successful ways for content will work across your site.
In this session, attendees were also able to hear recent case studies about content challenges that retailers faced, discover how they created content strategies that worked for their businesses, and learn how they measured ROI.
The case study discusses the potential of drone delivery and the challenges that need to be addressed before it becomes widespread.
Key takeaways:
Drone delivery is in its early stages: Amazon's trial in the UK demonstrates the potential for faster deliveries, but it's still limited by regulations and technology.
Regulations are a major hurdle: Safety concerns around drone collisions with airplanes and people have led to restrictions on flight height and location.
Other challenges exist: Who will use drone delivery the most? Is it cost-effective compared to traditional delivery trucks?
Discussion questions:
Managerial challenges: Integrating drones requires planning for new infrastructure, training staff, and navigating regulations. There are also marketing and recruitment considerations specific to this technology.
External forces vary by country: Regulations, consumer acceptance, and infrastructure all differ between countries.
Demographics matter: Younger generations might be more receptive to drone delivery, while older populations might have concerns.
Stakeholders for Amazon: Customers, regulators, aviation authorities, and competitors are all stakeholders. Regulators likely hold the greatest influence as they determine the feasibility of drone delivery.
Specific ServPoints should be tailored for restaurants in all food service segments. Your ServPoints should be the centerpiece of brand delivery training (guest service) and align with your brand position and marketing initiatives, especially in high-labor-cost conditions.
408-784-7371
Foodservice Consulting + Design
Senior Project and Engineering Leader Jim Smith.pdfJim Smith
I am a Project and Engineering Leader with extensive experience as a Business Operations Leader, Technical Project Manager, Engineering Manager and Operations Experience for Domestic and International companies such as Electrolux, Carrier, and Deutz. I have developed new products using Stage Gate development/MS Project/JIRA, for the pro-duction of Medical Equipment, Large Commercial Refrigeration Systems, Appliances, HVAC, and Diesel engines.
My experience includes:
Managed customized engineered refrigeration system projects with high voltage power panels from quote to ship, coordinating actions between electrical engineering, mechanical design and application engineering, purchasing, production, test, quality assurance and field installation. Managed projects $25k to $1M per project; 4-8 per month. (Hussmann refrigeration)
Successfully developed the $15-20M yearly corporate capital strategy for manufacturing, with the Executive Team and key stakeholders. Created project scope and specifications, business case, ROI, managed project plans with key personnel for nine consumer product manufacturing and distribution sites; to support the company’s strategic sales plan.
Over 15 years of experience managing and developing cost improvement projects with key Stakeholders, site Manufacturing Engineers, Mechanical Engineers, Maintenance, and facility support personnel to optimize pro-duction operations, safety, EHS, and new product development. (BioLab, Deutz, Caire)
Experience working as a Technical Manager developing new products with chemical engineers and packaging engineers to enhance and reduce the cost of retail products. I have led the activities of multiple engineering groups with diverse backgrounds.
Great experience managing the product development of products which utilize complex electrical controls, high voltage power panels, product testing, and commissioning.
Created project scope, business case, ROI for multiple capital projects to support electrotechnical assembly and CPG goods. Identified project cost, risk, success criteria, and performed equipment qualifications. (Carrier, Electrolux, Biolab, Price, Hussmann)
Created detailed projects plans using MS Project, Gant charts in excel, and updated new product development in Jira for stakeholders and project team members including critical path.
Great knowledge of ISO9001, NFPA, OSHA regulations.
User level knowledge of MRP/SAP, MS Project, Powerpoint, Visio, Mastercontrol, JIRA, Power BI and Tableau.
I appreciate your consideration, and look forward to discussing this role with you, and how I can lead your company’s growth and profitability. I can be contacted via LinkedIn via phone or E Mail.
Jim Smith
678-993-7195
jimsmith30024@gmail.com
Comparing Stability and Sustainability in Agile SystemsRob Healy
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In this paper we explain wat overwork is and the physical and mental health risks associated with it.
We then explore how overwork relates to system stability and inventory.
Finally there is a call to action for Team Leads / Scrum Masters / Managers to measure and monitor excess work for individual teams.
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A presentation on mastering key management concepts across projects, products, programs, and portfolios. Whether you're an aspiring manager or looking to enhance your skills, this session will provide you with the knowledge and tools to succeed in various management roles. Learn about the distinct lifecycles, methodologies, and essential skillsets needed to thrive in today's dynamic business environment.
4. Language, as the medium through which we conduct
almost all relationships, public and private, bears the
precise imprint of our cultural attitudes. The history of
language, then, is like a fossil record of how those
attitudes have evolved, or how stubbornly they have
stayed the same.
David Shariatmadari
The Guardian
5. pejoration: when the
meaning of a word
gets worse over time
* this process is more likely to occur with words referring to women
6. Mistress
before: female equivalent of master
after: woman a married man is in a long term extramarital
relationship with, other than his wife
7. Hussy
before: female head of the household (13th c. contraction
of housewife)
after: a disreputable woman
12. given that we live in a world
in which our language is
infused with cultural bias, as
women, we are susceptible to
developing biases—even
against ourselves
16. 85%
of abstract personifications in art can
be predicted by the grammatical
gender of the word in the artist’s
native language
BORODITSKY 2009
17. the social category of sex is
reflected in the grammatical
structures of (nearly) all
languages
18. and these structures have
been shown to influence how
gender equality plays out in
society
19. There are 3 common types of grammatical
structures pertaining to gender
• grammatical gender language: every noun is assigned a gender,
dependent forms must agree with noun, personal pronouns are gender
specific (French or German)
STAHLBERG 2007
• natural gender language: nouns do not have gender markers, personal
pronouns are gender specific (English)
• genderless language: no gender in noun system, no gender specific
pronouns (Turkish)
20.
21. PREWITT-FREILINO 2011
111 countries were studied
gender equality
in countries where gendered
languages are spoken
in countries where natural
gender languages are spoken
gender equality
lessmore
22.
23. 03
How we can use language
to promote gender
equality
24. How can we use this knowledge to
influence how we see ourselves,
and how others perceive us (and
treat us)?
26. Be careful about
using “gendered”
terms
• A recent study found
that using certain
types of words creates
gender bias in job
listings
*terms in job listings that
researchers have found may turn
women off
“Using previously published
lists of gendered words, the
researchers analyzed the
listings and found that while
male dominated fields
tended to use more
masculine words in job
listings, female dominated
fields didn't use more
feminine words.”
Klint Finley
WIRED
PECK 2015
27. Focus on using
inclusive terms
• When writing job
listings, more
inclusive terms tend
to attract more
women
*terms researchers have found to be
more inclusive
PECK 2015
28. Avoid sexist phrases
(and correct yourself
when you use them)
• Lookout for obvious
male/female words or
phrases that reinforce
stereotypes. Correct
yourself when you use
these terms.
Male Words Female Words
• two-man rule
• gentlemen’s agreement
• old boys club
• man up
• ballsy
• right-hand man
• manpower
• wingman
• middleman
• guys
• run like a girl
• diva
• prima donna
• drama queen
• debbie downer
• negative nancy
• everyone and their mom
29. Be thoughtful about
what pronouns you
use, and when you
use them.
• When speaking
hypothetically, we often
use gender specific
pronouns to describe
certain kinds of people
(ie. insurance agents,
bosses, bankers etc).
Female pronouns are becoming more
common, but male pronouns are still twice
as common
30. Use gender-
neutral pronouns
(and
• In 2015, “they” - used
as a gender neutral
pronoun-was voted
“word of the year” by
the American Dialect
Society
• The word is now
recognized as a
grammatically correct
singular pronoun
31. Further Reading
• Representations of the Sexes in Language, Sahlberg 2007, https://www.researchgate.net/publication/
291783641_Representation_of_the_sexes_in_language
• New Study Exposes Gender Bias in Tech Job Listings, Finley 2013, https://www.wired.com/2013/03/hiring-women/
• Here Are the Words that May Keep Women From Applying to Jobs, Peck 2015, http://www.huffingtonpost.com/2015/06/02/
textio-unitive-bias-software_n_7493624.html
• The Gendering of Language: A Comparison of Gender Equality in Countries with Gendered, Natural Gender, and Genderless
Languages: Prewitt-Reilino 2011, https://www.researchgate.net/publication/
257663669_The_Gendering_of_Language_A_Comparison_of_Gender_Equality_in_Countries_with_Gendered_Natural_
Gender_and_Genderless_Languages
• Eight Words That Reveal the Sexism at the Heart of the English Language, Shariatmadari 2016, https://
www.theguardian.com/commentisfree/2016/jan/27/eight-words-sexism-heart-english-language
• The Right Words for the Job: How Gendered Language Effects the Workplace, Liu 2017, https://medium.com/women-in-
product/genderwords-b0be0cc8251f
• The Language of Gender, https://en.oxforddictionaries.com/writing-help/the-language-of-gender
• The Rise of She: What A Shift in Gendered Pronouns Means, Doll 2012, https://www.theatlantic.com/entertainment/
archive/2012/08/rise-she-what-shift-gendered-pronouns-means/324827/