How women are represented in media shapes how they see themselves and the roles they play in society.

1. Archery Club
AUGUST 2017
Film & The Roles We Play in Society

2. A Brief History on my Mom

3. 1983
Capetown, South Africa
Hague, Netherlands

5. What character had an
influence on you as a child?

10. Do role models on-screen
make a difference?

11. GEENA DAVIS INSTITUTE
ON GENDER IN MEDIA

12. • Men are seen and heard nearly twice as often as women
• Women are seen on-screen more than men only in horror.
• Women are underrepresented in all ratings categories (PG, PG-13, R)
• Women are barely seen in Academy Award-winning films
• 17% of the top 100 feature films of 2015 featured solo females roles
GEENA DAVIS INCLUSION QUOTIENT (GD-IQ) FINDINGS:

13. Role models on-screen
do make a difference

15. “It’s another demonstration of the
powerful impact fictional
characters can have on a girl’s
aspirations.
As I always say, if she can see it,
she can be it.”

16. Female-led films do better at the
box office, earning 16% more than
male-led films
GEENA DAVIS INSTITUTE ON GENDER IN MEDIA

17. $100.5 millionHIGHEST-GROSSING OPENING WEEKEND FOR A FILM DIRECTED BY A WOMAN

18. “Any upward movement is
movement for us all.”
HIDDEN FIGURES

19. $169 million6X ITS PRODUCTION BUDGET
To date has made

20. • Women are underrepresented
• Proof that films have an influence
• Female lead movies make money
WHAT DO WE NOW KNOW?

22. A FEW THINGS WE CAN DO…
• Be that inspiration for the next and current generation
• Expose them to a variety of different things—awareness
• Encourage their curiosity and push them when they feel like
they have plateaued
• Support the cause
• Inform men as well

23. “Why do you always write these
strong female characters?”

24. JOSS WHEDON
“…because you’re still asking
me that question.”

25. What’s your reaction
to this information?

26. • Take 5 mins to brainstorm on your own. Write your ideas on post-it
notes, one idea per post-it
• Ask yourself how could we make a change:
• Education programs
• Awareness programs
• How could you vote with your dollars?
• Share your top ideas with the larger team (thanks for being willing
to speak up!)
CARDSTORMING EXERCISE:

27. • Geena Davis Institute & Google
Article
• Geena Davis Institute on
Gender in Media
• For a laugh - Joss Whedon on
Strong Female Characters
APPENDIX