This document defines key concepts in semiotics, including denotation, connotation, signifier, signified, and symbol. It explains that denotation refers to the literal or main meaning of a sign, while connotation refers to implied or suggested meanings. The document provides examples of images and asks students to analyze the denotations and connotations. It also discusses how semiotics is the study of sign systems and communication through signs. Students are asked to define the key terms and apply them by analyzing various images.

1. Semiotics

2. By the end of this lesson you:
 Must – be able to explain what is the meaning
of the words denotation and connotation.

3.  Denotation
 Connotation
 Semiology/Semiotics

4. What is meant by the term denotation?
 To be the sign of something, to mean or
indicate something.
 It is LITERAL .

5. What is meant by the term connotation?
 To imply or suggest something in addition to
the main meaning.
 It is NOT LITERAL.

8.  What are the denotations and connotations
in these images?
 Write the answers in your books.

9. WHAT ARETHE DENOTATIONS INTHIS IMAGE?:
WHAT ARETHE CONNOTATIONS INTHIS IMAGE?:

10. WHAT ARETHE DENOTATIONS INTHIS IMAGE?:
WHAT ARETHE CONNOTATIONS INTHIS IMAGE?:

11. WHAT ARETHE DENOTATIONS INTHIS IMAGE?:
WHAT ARETHE CONNOTATIONS INTHIS IMAGE?:

12. WHAT ARETHE DENOTATIONS INTHIS IMAGE?:
WHAT ARETHE CONNOTATIONS INTHIS IMAGE?:

13. WHAT ARETHE DENOTATIONS INTHIS IMAGE?:
WHAT ARETHE CONNOTATIONS INTHIS IMAGE?:

14. WHAT ARETHE DENOTATIONS INTHESE IMAGES?:
WHAT ARETHE CONNOTATIONS INTHESE IMAGES?:

15. WHAT ARETHE DENOTATIONS INTHIS IMAGE?:
WHAT ARETHE CONNOTATIONS INTHIS IMAGE?:

16. WHAT ARETHE DENOTATIONS INTHIS IMAGE?:
WHAT ARETHE CONNOTATIONS INTHIS IMAGE?:

17. WHAT ARETHE DENOTATIONS INTHIS IMAGE?:
WHAT ARETHE CONNOTATIONS INTHIS IMAGE?:

18. WHAT ARETHE DENOTATIONS INTHIS IMAGE?:
WHAT ARETHE CONNOTATIONS INTHIS IMAGE?:

19. WHAT ARETHE DENOTATIONS INTHIS IMAGE?:
WHAT ARETHE CONNOTATIONS INTHIS IMAGE?:

20.  We live in a world of signs.
 Communication is only possible by means of
signs and sign systems (codes), whether they
are letters on a page, sounds or visual codes.
 We can understand visual images because we
learn to DECODE them.
 Semiology or Semiotics is the study of these
signs and systems of signs.

21. Sign
 an image, object, quality, or event whose presence or
occurrence indicates the probable presence or occurrence of
something else.
Signifier
 a sign’s physical form (such as a sound, printed word, or
image) as distinct from its meaning.
Signified
 the meaning or idea expressed by a sign, as distinct from the
physical form in which it is expressed.

22.  Sign
an image, object, gesture or action used
to convey information or an instruction.
 Symbol
Mark, character, image or sign used as a
conventional representation of an
object, function, or process.
A material object that represents or
stands for an abstract idea.

24. The dove carrying a branch of olive tree is a symbol for PEACE and HOPE.

26. This is a universal abstract symbol for PEACE.

27. René Magritte. TheTreachery of Images. 1928-29. Oil on canvas. 63.5 cm × 93.98 cm (25 in × 37 in)
(Translation: “This is not a pipe”)

28. René Magritte. The Treachery of Images. 1928-29. Oil on canvas. 63.5 cm × 93.98 cm (25 in × 37 in)
In pairs, discuss:
1. What do you think that
René Magritte meant when
he painted a pipe, but wrote
below the sentence: “This is
not a pipe”)?
2. Why is this not a pipe? If it’s
not a pipe, what is it?
Clue:Can you smoke in this pipe?Therefore, is it a pipe?What is it then?

29. Sign
 an object, quality, or event whose presence or occurrence
indicates the probable presence or occurrence of something
else.
Signifier
 a sign’s physical form (such as a sound, printed word, or
image) as distinct from its meaning.
Signified
 the meaning or idea expressed by a sign, as distinct from the
physical form in which it is expressed.
Symbol
 a mark or character used as a conventional representation of
an object, function, or process.

30. Joseph Kosuth. One and three chairs. 1965.
Sign
Signifier
Signified

31.  What does denotation mean?
 What does connotation mean?
 Which representation level is denotative?
 Which representation level is connotative?
 Define semiology/semiotics.
 Define sign. Illustrate your definition with an example (image)
 Define signifier. Illustrate your definition with an example (image)
 Define signified. Illustrate your definition with an example (image)
 Define symbol. Illustrate your definition with an example (image)

32. Effort
Level:
Description:
5 Excellent – all work completed, with great
detail, description.
4 Good – most work completed but more
detail required.
3 Satisfactory – some work completed.
2 Unsatisfactory – some work incomplete.
1 Poor – most work incomplete.

33.  What have I learnt today?
 Have I finished all my tasks?
 What did I do well?
 What can I improve for the next lesson?
 How do I rate my effort level for today’s lesson?