This slide deck introduces the audience to semiotics, a discipline of social sciences that extends to structural linguistics to the analyses of verbal, visual, and spatial sign systems. Semiotics exceeds the rhetorical or content analyses of brand meaning as it casts light on cultural codes that structure the phenomenal world into semantic categories that implicates customers in the brand world. Sudio Sudarsan demonstrates the application of semiotics to brand building using a century-old brand, the Muthoot Group.
Odpowiedzialny biznes jako sposób budowania relacji ze społecznościami lokaln...Grupa Muszkieterów
O tym czy odpowiedzialny biznes to dobry sposób na budowanie relacji ze społecznościami lokalnymi, opowiedzia Eliza Orepiuk-Szymura, kierownik Dyrekcji Komunikacji i Informacji, w trakcie wykładu, który wygłosiła 9 maja na Uniwersytecie Ekonomicznym w Poznaniu.
This slide deck introduces the audience to semiotics, a discipline of social sciences that extends to structural linguistics to the analyses of verbal, visual, and spatial sign systems. Semiotics exceeds the rhetorical or content analyses of brand meaning as it casts light on cultural codes that structure the phenomenal world into semantic categories that implicates customers in the brand world. Sudio Sudarsan demonstrates the application of semiotics to brand building using a century-old brand, the Muthoot Group.
Odpowiedzialny biznes jako sposób budowania relacji ze społecznościami lokaln...Grupa Muszkieterów
O tym czy odpowiedzialny biznes to dobry sposób na budowanie relacji ze społecznościami lokalnymi, opowiedzia Eliza Orepiuk-Szymura, kierownik Dyrekcji Komunikacji i Informacji, w trakcie wykładu, który wygłosiła 9 maja na Uniwersytecie Ekonomicznym w Poznaniu.
Międzynarodowe struktury Grupy Muszkieterów opublikowały drugi raport podsumowujący jej dotychczasowe działania na rzecz zrównoważonego rozwoju. Publikacja „Odpowiedzialność wobec ekosystemu” opisuje aktywności Grupy w zakresie ochrony środowiska naturalnego, wskazując jednocześnie kierunki prowadzonych działań i prezentujący plany na najbliższe lata.
Negocjacje w zakupach, decydujący czynnik sukcesu? - Paweł StefaniakGrupa Muszkieterów
27 kwietnia 2016r. odbył się czwarty wykład eksperta Grupy Muszkieterów na Uniwersytecie Ekonomicznym w Poznaniu. W ramach cyklu "Nowoczesne metody zarządzania w handlu" Paweł Stefaniak, Kierownik Grupy Zakupowej Bricomarché, wygłosił wykład pt. "Negocjacje w zakupach. Decydujący element sukcesu?"
Prezentujemy zestawienie wybranych wskaźników makroekonomicznych w tym: inflacji, sprzedaży detalicznej, stopy bezrobocia, przeciętnego wynagrodzenia w sektorze przedsiębiorstw, wskaźnika ufności konsumenckiej. W opracowniu znalazł się również wskaźnik klimatu konsumenckiego GFK.
Prezentacja z konferencji prasowej Grupy Muszkieterów. Konferencja odbyła się 18 marca 2015r. w Warszawie. Grupę Muszkieterów reprezentowali: Patrick Renault, Prezes Grupy Muszkieterów w Polsce, Krzysztof Waligórski - Prezes sieci Intermarche w Polsce, Marian Słomiak - Pełnomocnik Zarządu Bricomarche w Polsce.
En la siguiente presentación, el tema principal será el aprendizaje colaborativo y lo que este tipo de aprendizaje nos da a los docentes en el aula para el buen desarrollo de las competencias en los estudiantes.
The PPT explains the importance of Visual Communication. Image is one of the elements of Visual Communication. In recent times, Images gradually maintain their supremacy in the field of communication. Reading was minimized by the watching and listening. The PPT is also explain about the physical meaning and mental concept of signs.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
2. SEMIOTICS
• The philosophical theory of signs and
symbols and their role in social life.
• From the Greek ‘sēmeiōtikos’
meaning "observant of signs“
3. • Ferdinand de Saussure was a swiss
linguist who was one of the first to
produce a semiotic theory during the
early 1900s. His theory claimed a sign is
made up of two parts- The SIGNIFIER
and the SIGNIFIED
SIGNIFIER- Any motion, gesture, image,
sound, pattern or event that conveys
meaning and communicates. (a word,
colour, image etc.)
SIGNIFIED- The concept, meaning or
association that the sign refers to.
For example- The colour BLUE is often
associated with SADNESS
4. • Charles Sandres Peirce was an American
philosopher that also formulated a
semiotic theory in the early 1900s. Peirce
stated semiotics to be the relationship
between a SYMBOL, ICON and INDEX.
SYMBOLS
Signifier does not
resemble the
signified- is purely
conventional
INDEX
Signifier is directly
connected in
some way to the
signified
ICONS
Signs where the
signifier resembles
the signified
5. Denotation and Connotations links strongly to both
theories.
Denotation- The literal or primary meaning of a word
Connotation- The feelings, ideas and cultural meanings
which are associated with the word- not the literal meaning.
Example-
ROSE
Denotation Connotation
Flower Love
Red Passion
Thorns Hurt
6. Semiotics can benefit my magazine design through the use of
colour relation. Certain colours have specific connotations
therefore the audience associate specific colours with specific
ideologies.
Common colours used in rock magazine include red, black
and yellow. Red has connotations of danger and power which
links to the rock and roll lifestyle which is associated with rock
music. Black has connotations of fear and mystery which,
again links to the reckless lifestyle rock stars lead. It also links
to the gothic image associated with rock music and how the
gothic style consists of black clothing. Yellow has mixed
connotations as it connotes warning and caution which could
link to the rock and roll lifestyle. However, it is also a very
bright, eye-catching colour with positive connotations which
draws the reader in.
