Gamification: a silver bullet for e-learning?
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We’re all familiar with the gamification trend, with many already delivering learning games in their organisations. However, many are losing sight of why gamification became popular in the first place: to improve learning outcomes. Many are seeing gamification as the silver bullet of e-learning, but are leaving critical instructional design theories behind in the process. Join Dr. Richard Hyde, CEO at Mind Click, as he discusses: How to deliver gamification successfully, without compromising on the learning Appropriate and applicable training contexts for gamification Trends and myths of gamification, where it’s headed What good instructional design looks like in learning games Examples of where gamification has provided real impact to organisations, when done well
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Gamification: a silver bullet for e-learning?
- 1. GAMIFICATION A silver bullet for e-learning? where are we heading? contexts for gamification design for learning games impact of gamification @richardthyde
- 2. What stops you using gamification in your organisation?
- 3. where are we heading?1
- 4. aspiration gap [Towards Maturity 2015, Serious Games] 53% Use in 2 years 31% Using now 12% Trialing ?
- 5. [Unicorn, 2016] IMMERSION MULTI-TASKING ENGAGEMENT 30% 16% 41% 28% 18% 10% 8% 48% 34% 67% 32% 25% 22% 5% 11%
- 7. safe place to try new behaviours
- 8. learner objectives mandatory read/watch instructions rarely fail spaced feedback spaced interaction player rules voluntary experience intuition constant failure constant feedback constant interaction
- 9. Gartner, 2012 “By 2015 40 percent of global 1000 organizations will use gamification as the primary mechanism to transform business operations.” 2 months later “By 2014 80% of current gamified applications will fail to meet business objectives, primarily because of poor design.”
- 12. Content Examples Learning activities Possible game styles Facts laws, policies, product specifications questions, memorization, association, drill game shows, flashcards, mnemonics, action, sports games Skills interviewing, teaching, selling, running a machine, project management imitation, feedback, coaching, continuous practice, increasing challenge persistent state games, role playing games, adventure games, detective games Judgment management decisions, timing, ethics, hiring reviewing cases, asking questions, making choices (practice), feedback coaching role plays, detective games, multiplayer interaction, adventure games, strategy games Behaviours supervision, self-control, setting examples imitation, feedback, coaching, practice role playing games Theories marketing rationales, how people learn logic, experimentation, questioning open ended simulations, building games, construction games, reality testing games Reasoning strategic and tactical thinking, quality analysis problems, examples puzzles Process auditing, strategy creation system analysis and deconstruction, practice strategy games, adventure games Procedures assembly, bank teller, legal imitation, practice timed games, reflex games Creativity invention, product design play puzzles, invention games Language acronyms, foreign languages, business or professional jargon imitation, continuous practice immersion role playing games, reflex games, flashcard games Systems Healthcare, markets, refineries understanding principles, graduated tasks, playing in micro-worlds simulation games Observation moods, morale, inefficiencies, problems observing feedback concentration games, adventure games Communication appropriate language, timing, involvement imitation, practice role playing games, reflex games [Game styles, Prensky, 2001]
- 13. Insurance compliance 600 companies - 22 case studies application missing - multi-sensory journey
- 18. Mortgage advisor training 3 week - face to face - qualification gamification - rich media - social learning
- 19. Game 1: Move into Mortgage Ville Game 2: Your Mortgage Ville customers Game 3: Give Mortgage Ville what it needs Game 4: Mortgage Ville turns up the heat Face to face & online consolidation session Face to face & online consolidation session Face to face & online consolidation session Face to face & online consolidation session Pre-course study resources & face to face activities Video resources & documentation Experiential Formal (org) On-demand Formal (learner)
- 21. Virtual environment Currency, goods & values Ownership & possession Progress & development Scarcity & time-based Loss & avoidance
- 23. design for learning games3
- 24. flow
- 26. multi-session
- 29. BRAIN STORM LEVELSAESTHETICS GAME ENGINE SPRINT # SPRINT # SPRINT # PAPER VERSION PROTOTYPE FINAL agile
- 31. Pharmaceutical compliance assessments - games - leaderboard most completions ever Is this a valid use of gamification?
- 33. lack of completions managers & safety officers time poor & competitive 30 mins of core behaviours
- 35. store managers - safety officers game engine - other customers
- 36. epic meaning simple rules drip feed help aesthetics matter test to the point of annoyance spread of scores balance game play & learning paper prototype