The document discusses gamification and its applications. Gamification is defined as using game mechanics and elements to motivate and engage people. It can be used in education, healthcare, enterprise, and other domains to make activities more fun and encourage behaviors. The document provides several examples of how gamification has been successfully applied, such as to incentivize cooperation at McDonald's and make workplaces more engaging.

1. gamification beyond play

2. Background Gamification Works Cases Services Health Enterprise Business Models References

4. K12 School Hours Time to be a Master 18 Million Years a Year

5. 1.5 Billion within 10 Year

6. Pleasure Fun Rewards Achieving Interactive Social Connections Easy PRAISE

7. Intrinsic and Extrinsic Motivation Pleasure Achieving Rewards Interactive Easy Social Connection

8. Sensation Fantasy Discovery Laughter Story Challenge Thrill Triumph Expression

10. 24 Hours Any Game Everybody

11. Gaming can Make a Better World Jane McGonigal http://bit.ly/aDmAYY

14. GAME LIFE GAMIFICATION Game Meets the World Game = Life

15. Gamification the process of using game thinking and mechanics to engage audiences and solve problems, revolutionizing the motivations for real life and virtual activities.

16. Game Techniques != Core Experience

17. Know Your Players & Their Social Style Interacting Acting World Players

18. Intrinsic and Extrinsic Motivation

19. Player Journey Life Cycle and Progression Over Time Gamification Workshop 2010 http://slidesha.re/cD6YRD

20. Mihaly Csikszentmihalyi Flow: an optimal state of intrinsic motivation

21. Whew ! Julie Dirksen

22. Game Techniques Patterns over Time Make Progress Visible Evoke Emotion for Action & Engagement

23. Game Techniques Pacing Appointments Progressive Unlocks Reward Schedules Dynamic Systems Levels Points Leader boards Badges Missions Virtual Goods Curiosity Satisfaction Surprise Trust Delight Fun Envy Pride Connection

24. Experience Points (XP) Redeemable Points (Credits, Coins) Currency (Bucks) Skill Points (Score, Rank) Social Points (Social XP, Reputation, Ratings) Point

25. Social Actions How Players Engage Each Other

26. Beyond Game Service Business the World

29. Mobile Everybody Social Game Meets World Value

30. Participate Engage Loyal Social Connection Achievement Money Solution

31. App Commerce Marketing Advertising School Enterprise Health Brain Storming Problem Solving

32. 120 Million People Accruing Points, Leveling Up, and Earning Rewards Frequent Flyer Program

33. Human Computation by Game

38. Photo Sharing

39. Commerce

40. Social SNS: Communication & Conversation Game Competition Challenge Reputation Local Local Information Life Logging Reward Funny Informative Friendly

43. Advertising

44. Health

46. Health & Wellness Game

47. Schools are near-perfect game ecosystems: • Motivated Players • Challenges • Rewards • Rules • Levels • Appointment Dynamics • Countdowns • Incentives / Disincentives School is a game (just a poorly designed one)

48. Grades (status) => Levels (progression) No Disincentives Focus on final goal, not interim ersatz rewards Highly Engaged Cheating => Collaboration Move from omnipotent admin to a self-enforced game Change the School Game

49. Collaboration

50. Brain Gym

51. Coca-Cola’s Friendship Machine Rewards Cooperation With Cokes Marketing

52. McDonald's interactive Pong billboard brings big-screen elation, tomorrow's lunch

54. By 2015, more than 50 percent of organizations that manage innovation processes will gamify those processes, according to Gartner, Inc Enterprise

58. Energize Your Workplace Drive Performance Improvement Innovate Organically Motivate Teams Identify Emerging Leaders 5 Ways You Can Use Games at Work http://bit.ly/lmdynJ

59. Reinvent

61. Solution

62. Platform Ecosystem Economy

63. 1.) Gamify 2.) Badgeville 3.) Bunchball 4.) Big Door Media 5.) CrowdTwist 6.) Cynergy 7.) SpectrumDNA 8.) Reputely 9.) iActionable 10.) Scvngr 11.) Manumatix 12.) Leapfrog Builders

66. Entertainment Game unGame Online Services (Social Game) Offline Services Life, Business, Education

67. Gamify the World Living is Playing Game

69. Games Are the New ‘Normal' Al Gore

70. “ Hafta” “ Wanna” Slavery Freedom Duty Fun Work Play Efficiency Pleasure

71. Play to Save the World

72. Adding Play to the Enterprise [infographic] http://bit.ly/mAlkjk http://gamification.org/wiki/Encyclopedia http://gamification.co/ Jane McGonigal: Gaming can make a better world http://bit.ly/aDmAYY Gamification Workshop 2010 http://slidesha.re/cD6YRD SXSW Keynote - The Game Layer On Top Of The World http://slidesha.re/gHggtF Meaningful Play http://slidesha.re/hVLRgD http://bit.ly/i9mLUA KangImSeong - Standing on the blurred border between game and reality http://www.youtube.com/watch?v=qgdNVwSNkJE

73. @ josanku