The document discusses the skills gap in Service-Oriented Architecture (SOA) and Business Process Management (BPM) identified in a 2007 IBM survey, highlighting the need for targeted training through innovative methods. It emphasizes the use of serious games, specifically the 'Innov8' simulation game, to teach SOA and BPM skills to MBA students and professionals, aiming to bridge the identified skills gap. The document details the game's objectives, its incorporation into various academic curriculums, and its effectiveness in enhancing learning outcomes across a wide range of educational institutions.

2. Business Challenge: Skills Gaps in SOA and BPM IBM IMPACT 2007 survey shows shortage of required SOA & BPM Analyst skills in the marketplace

3. Opportunity: Bridge the Gap Leveraging Serious Games Skills gap issue explored at annual IBM sponsored MBA case competition (Jan ’07) Average Age at Entry: 29 Average Years Work Exp. 5.8 Men: 79% Women: 21% Average Age at Entry: 28 Average Years Work Exp. 5.3 Men: 73% Women: 27% vs.

4. Innov8 is a ‘Serious Game’, not Second Life Virtual World A framework or environment with little context or initial content. Primarily meant to be a toolset. e.g. Second Life Game A virtual environment with specific objectives that is competitive and scored, and where the objective is to win. Useful to gain familiarity with a concept. e.g. World of Warcraft or SimCity Simulation A game with rigorous processes meant to develop specific skills to be used in the real world. e.g. Microsoft Flight Simulator, war games Sources: http://clarkaldrich.blogspot.com/2009/02/emerging-unifying-view-of-highly.html http://learningintandem.blogspot.com/2009_05_01_archive.html INNOV8 is a ‘serious game’, between a game and a simulation

5. Now is the right time for Serious Games 135 of Global Fortune 500 will adopt serious games by 2012 2/3 of American households play computer and video games. Avg player is 35 years old and has been playing games for 13 years. 43% of all PC game players are women Generation Y has entered the workforce. The future leaders of business and technology are digital natives to whom video games and social networking are fixtures of daily life.

6. INNOV8 1.0 Vision & Goals Stated Objectives: Address skills gap in SOA and BPM Create FREE ‘serious game’ teaching BPM 101 skills 1 hour game complete with full curriculum for incorporation into courses Complimentary to and incorporated in IBM’s existing BPM curriculum Initial target audience: MBA & Exec MBA students Our bigger vision… serve wider range of audiences

7. I hear and I forget. I see and I remember. I do and I understand . -- Confucius

8. After 2 Weeks, We Tend to Remember… 10% of what we read 20% of what we hear 30% of what we see 50% of what we see & hear 70% of what we say 90% of what we say & DO PASSIVE ACTIVE Doing the Real Thing Simulating the Real Experience Doing a Dramatic Presentation Giving a Talk Participating in a discussion Seeing it done on location Watching a Demonstration Looking at an exhibit Watching a Movie/Videotape Looking at Pictures Hearing Words Reading

9. Academic Recruitment Faculty represent a mix of MBA, E-MBA, undergrad business, and IT programs Datamation Product of the Year New use cases surfacing as Innov8 penetrates more and more campuses: e.g. Duquesne University School of Leadership and Professional Advancement Innov8 in 2008 University SOA BPM Contest: 4783 students from over 200 Chinese universities participated Arizona State Univ. Brandeis University Carnegie Mellon Univ. Davidson College Duke University Duquesne University ESADE (Spain) Fordham University Georgia Tech Georgia State Univ. Harvard University Indiana University Marist College Miami Univ. of Ohio National Defense Univ. National Univ. Singapore N.C. Central University N.C State University Pace University Penn State University San Jose State University San Francisco State Univ. SDA Bocconni (Italy) SYSU (China) Tsukuba Univ. (Japan) Université du Québec Univ. of Cal (Berkeley) Univ. of Cal (Irvine) Univ. of Cincinnati Univ. of MD – Baltimore University of Denver University of Georgia Univ. of Manchester – UK Univ. of Massachusetts Univ. of NC – Chapel Hill Univ. So. California University of Technology, Sydney (Australia) University of Texas Univ. of Virginia Université du Québec en Outaouais (Canada) Yale University Wseda Univ. (Japan) Wuhan Univ. (China) Innov8 has been evaluated by faculty and students in more than 1000 colleges and universities worldwide The game is part of the curriculum in over 100 schools According to the Kauffman foundation, serious games improve learning by 108% Examples: INNOV8 1.0 Results

10. INNOV8 2.0 Strategy and Goals Innov8 1.0 success Co-creation & Collaboration via social networks Personalization Average age of gamer 35 67% heads of households play games Smarter Planet… Environment Provide same immersive learning to IBM customers and partners Expand to more Smarter Planet scenarios Energize customer relationships via both web and downloadable game Objectives

11. 1 billion transistors for each person on earth. Smarter Planet 1 trillion things connected to the net. By 2010, 30 billion RFID tags, embedded into our world. Instrumented Interconnected Intelligent

12. Anatomy of Innov8 (Online & Full Editions) Online Goal: Relay value proposition of BPM & SOA in 10 mins or less (3 smart scenarios) Full Goal: Teach BPM basics w/ Call Center scenario Mode of Distribution Online: Web Playable Available for ALL Full: Downloadable Customers & AI Storyline Vignettes Introducing Challenges Smart Work: 3D interactive Based on 8000+ Real Business Cases >> Instruction Manual … Leaderboards & BPM BlueWorks Task 1: Investigation (Full version only) Task 4: Execute Task 2 : Global Collab Task 3 : Simulate

13. Piloted with Farmers Insurance INNOV8 2.0 being used to train 12000 call center agents going through Farmers University annually

14. IBM is the Leader in Corporate Serious Games Innov8 Power Up Try Science GCC Sales Quest INNOV8 Online Healthcare Island On Demand Business Challenge Game Tivoli DB2 game IBM/GIO Study: Leadership in a distributed world: lessons from online gaming Innov8 (Duquesne) MMORPG China/India Rehearsal Studio IBM @ Play program RoboCode Leadership/ Collaboration Training Play @ Work On-Boarding Marketing

15. We’ve developed the Optimized Workforce Learning method and tool to encompass the evolution of blended learning (U.S. Patent 7,281,219) Access to information as reference and support materials Web pages, Podcasts, web lectures, .pdf, EPSS/context-sensitive help In person interaction with others in same place, same time Face-to-face classes, seminars, mentoring, coaching Collaborate with others anytime via network technology Virtual classes, e-meetings, videoconferencing Individuals interact with programmed media Includes tutorials, drill and practice, simulations, single-player role-play ‘serious games’ delivered Web 2.0 – Federated ‘Google’ search, leverage content from Wikis, Blogs, Podcasts, YouTube Web 2.0 – Co-create content and share expertise via Blogs, Wikis, team collaboration spaces, Jams, expertise location tied to instant messaging and presence awareness ( Informal ) ( Formal ) (Formal) ( Informal ) ( Formal ) (Informal) ( Formal ) (Informal) Immersion with others via 3D presence 3D Platforms & Web - Involves interacting with others live, real-time via personal avatars in virtual social worlds and multi-player role play ‘serious games;’ immersive telepresence via high definition video teleconferencing

16. Backup

17. Gameplay: Investigation Level Intro to game Interview characters and find clues to substantiate the current business process model Anatomy of a Business Process Model game Bottlenecks within model

18. Gameplay: Global Collaboration level Collaborate with your fictional, virtual team Advance your traditional siloed business process model Team will help you serve distinct global markets Leverage global ecosystem of partners to deliver customized solutions

19. Gameplay: Simulation level Respond to market events by reading key performance indicators Make educated guesses on how to leverage business rules to adapt to changing market conditions Simulate three times before having to ‘commit’ business rule settings

20. Gameplay: Execution level Visualize the impact their decisions make on the ecosystem immediately profitability, customer satisfaction, environmental impact etc. Score generated and feedback given. Opt-in to post score to a leaderboard

21. Smarter Customer Service Smarter Supply Chain Smarter Traffic INNOV8 2.0 GAME Events for all scenarios Traffic Prediction Tool Allocate resources to Smart Signage, Smart Lights and Traffic Police to most effectively lower congestion. Hurricane event Need to bring emergency shipment of supplies to store by choosing which vendors/suppliers to purchase from while gauging demand, profit, env. impact and customer satisfaction Power Outage A global partner has a brown out and you need to balance calls while maintaining high customer satisfaction. Go Green In an effort to be more env friendly, you choose a partner whose reps work from home. Balance calls, optimize profits and gauge env. Impact in this scenario New Product Introduction Calls flood system due to new product intro. Leverage self- service queue and Live chat to optimize profits and customer sat. Post-recall promotion without RFID Company wishes to rollout a promo to affected customers. Choose type of discount and promo time to be most effective. Post recall promotion WITH RFID Company wishes to rollout promo to affected customers ONLY. Directly see how an RFID implementation can help customer relations while maintaining profitability. Multi-Agency Coordination Modify bus fare rate and tolling times to ensure most optimal traffic flow for your municipality while gauging environmental impact and customer satisfaction. Multi-Agency Integration: dedicated evacuation w/ First responders Adjust manual ops, city instrumentation and virtual ops to ensure an effective crisis management EVENT 1 EVENT 2 EVENT 1 EVENT 2 EVENT 3 EVENT 3 EVENT 1 EVENT 2 EVENT 3

22. Innov8 2.0 Resources ibm.com page: www.ibm.com/innov8 Smart SOA Newsletter article: Link Press release for version 2.0: http://www-03.ibm.com/press/us/en/pressrelease/26734.wss YouTube videos: http://www.youtube.com/watch?v=hXplJ6ZNEs0 http://www.youtube.com/watch?v=C3tJ4c0JVq0 30-second student videos: http://www.youtube.com/watch?v=OPLLlnnFdHk&feature=related http://www.youtube.com/watch?v=prnqWwDHnZ4&feature=related http://www.youtube.com/watch?v=bid79HDZUZs