What are the key components to effective e-learning gamification? Richard Hyde at Mind Click shows what works and highlights Mind Click's newest Articulate Storyline creation, the game engine.

1. A learning game
…in action
By Richard Hyde
Director, Mind Click
Follow us: @mindclickuk

2. play

3. 60 year olds
12 hours a month
improved multitasking
> 20 year olds playing first time

4. Gartner, 2012
“By 2015 40 percent of
global 1000 organizations
will use gamification as the
primary mechanism to
transform business
operations.”
2 months later
“By 2014 80% of current
gamified applications
will fail to meet
business objectives,
primarily because of
poor design.”
predictions

5. features
GOAL
RULES
FEEDBACK
VOLUNTARY
Jane McGonigal
WILLING TO
TRY NEW
BEHAVIOURS

6. New
Easy to create
Foreign to L&D
Only game mechanics
Trivialization of learning
Suitable for every situation
gamification is
NOT

7. Time
Rules
Goals
Levels
Reward
Feedback
Aesthetics
Storytelling
Competition
Cooperation
Engagement
Curve of interest
elements
Time
Rules
Goals
Levels
Reward
Feedback
Aesthetics
Storytelling
Competition
Cooperation
Engagement
Curve of interest

8. content
structural
Types of games

9. I don’t employ
people to p***
around playing
minecraft
has gaming a work
place?

10. majority of
people play
games
because ...
Saatchi & Saatchi

11. power
of games

12. skill
difficulty
anxiety
boredom
Csikszentmihalyi, 2004
1.induce flow

13. 2.never end
www.dailymail.co.uk/
home/stats/index.html

14. 3.cascade information
www.globalrichlist.com

15. 4.gamespiration

16. compliance

17. fire safety
Challenges:
lack of completions
all 140,000 colleagues
time poor & competitive
30 mins of core behaviours

18. Tesco’s game engine
Two-way
communication
with Totara LMS

19. The game, in action

20. Tesco’s action plan

21. random but focussed
help as it’s needed
attractive end point
work hard on scoring
get game content early
aesthetics really matter
rules proportional to learning
what we’ve learnt

22. what
next?

24. Leaderboard types
local
YOU’VE BEATEN
YOURSELF!
relative
YOU’RE 35,000TH
OF 40,000
geographical
YOU’RE NO. 1 IN
BOGNOR
temporal
TODAY’S BEST
SCORES

25. Consider a
third party
leaderboard

26. A must read for anyone interested in
gamification

27. @spinelesssimon

28. @richardthyde
Find out how learning games could
transform your training:
http://ow.ly/R8wM8