Learner vs Player: The secret to improving user engagement with gamification
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Gamification continues to prove its value in many training environments, but what’s the secret? Join Dr. Richard Hyde, E-Learning Consultant at Mind Click, in this exclusive webinar to discover what it takes to increase user engagement and effectively leverage gamification in your organisation to truly capture the hearts and minds of your learners… or your players.
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Learner vs Player: The secret to improving user engagement with gamification
- 1. Learner vs Player The secret to improving user engagement with gamification 1
- 2. 2 What stops you using gamification in your organisation?
- 3. 1 Love it or hate it 3
- 4. 4 Cost to create Distraction Shortened attention Social isolation
- 6. 6 A voluntary attempt to overcome unnecessary obstacles
- 7. 7 Safe place to try new behaviours
- 9. 9 learner objectives mandatory read/watch instructions rarely fail spaced feedback spaced interaction player rules voluntary experience intuition constant failure constant feedback constant interaction
- 10. 10 Flow
- 11. 11
- 12. 12 Multi-session
- 15. 15 BRAIN STORM LEVELSAESTHETICS GAME ENGINE PAPER VERSION PROTOTYPE FINAL Agile SPRINT SPRINT SPRINT
- 16. 3 Where it’s being used 16
- 17. 17 Mortgage advisor course 3 week - face to face - qualification • Gamification • Rich media • Social learning
- 19. Currency, goods & values Virtual environment Ownership & possession Progress & development Scarcity & time-based Loss & avoidance
- 21. Game 1: Move into Mortgage Ville Game 2: Your Mortgage Ville customers Game 3: Give Mortgage Ville what it needs Game 4: Mortgage Ville turns up the heat Face to face & online consolidation session Face to face & online consolidation session Face to face & online consolidation session Face to face & online consolidation session Pre-course study resources & face to face activities Video resources & documentation Experiential Formal (org) On-demand Formal (learner) Formal (org) On-demand
- 22. 22 Christmas product game • Promote in store ordering • Time poor • Shake things up • Emotional reaction
- 27. epic meaning simple rules levels aesthetics matter test to the point of annoyance spread of scores balance game play & learning paper prototype drip feed help spread of scores
Editor's Notes
- Mechanics focussed on Choice - activities in any order Anxiety - playing gems puts learners in an anxious state Repetition - failure is encouraged with repetition! Flow state
- Rich game play required But Storyline content needed Existing Mind Click game engine reconfigured Web objective plugin for Storyline API between the two Standard SCORM package Boots have significant internal expertise Collaboration on content and game creation A pragmatic collaboration to get the job done Time saving – board game and learning content could be worked on in parallel
- Less talk, let’s play
- Looked at stores who had 100% of colleagues complete the learning and their increase in ISO 17% increase in ISO vs stores who did not complete the eLearning Other measures to encourage ISO hence the 1.9% increase elsewhere But the leap is really clear A1 leaderboard in store also encouraged completion Bridge between hard and soft approaches Store managers received weekly ISO figures - encouraged game play Huge increase in completions 15,000 completions in 2014 45,000 in 2015 Lessons learnt Paved the way to more pull learning culture More exploratory and 2016 Christmas will be a personalized Christmas room