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WHY THE BATTLE ROYALE GENRE BECAME
A BIG THING IN ESPORTS?
LUKASZ TURKOWSKI / GAMESET
Source: Gameloco blog
CHALLANGE FOR BUSINESS
FAST CHANGING TRENDS
2013
“The Goal Is to Become HBO Faster Than HBO Can Become Us”
2019
“We compete with (and lose to) Fortnite more than HBO”
WHY DOES NETFLIX FEAR FORTNITE?
WHY DOES NETFLIX FEAR FORTNITE?
250 M
PLAYERS
140 M
CLIENTS
Such comparison is obviously flawed - Fortnite is a free-to-play
game, while Netflix has a subscription fee.
>
WHY DOES NETFLIX FEAR FORTNITE?
6-10
HOURS PER
WEEK*
8-10
HOURS PER
WEEK**
Time spent is the most important variable - both platforms rival
essentially for the same time.
?
Own calculations based on::
*https://www.pcmag.com/news/364107/fortnite-by-the-numbers-how-many-hours-are-you-playing-each
** https://www.marketwatch.com/story/we-now-spend-more-time-on-netflix-than-we-do-bonding-with-our-kids-2018-09-13-12882032
https://finance.yahoo.com/news/netflix-takes-8-percent-time-152700650.html
=
NEW GAMING PARADIGM
>
Gaming is driven primarily by engagement,
that is prioritized over spending.
Viewing became as important part of gaming
world as playing itself.
Gaming is a unique entertainment, with it’s own set of rules that can be
used to the advantage of any business - including consumer brands.
BATTLE ROYALE AS A PERFECT FULFILLMENT OF THE NEW PARADIGM
FROM MOVIES
The Idea of Battle Royale comes from
Japanese culture.
THROUGH MODS
Japanese movies were an inspiration
for books and movies from the Hunger
Games series - which motivated the
creators of mods to recreate the
formula in games.
TO STAND ALONE GAMES
Developers picked up the trend and
began to create separate games based
on this concept.
HAVE YOU HEARD ABOUT FORTNITE?
HAVE YOU PLAYED FORTNITE?
HAVE YOU WATCHED FORTNITE?
WHAT IS FORTNITE?
A. AN ONLINE ACTION GAME WITH BATTLE ROYALE MODE?
https://www.youtube.com/watch?v=2gUtfBmw86Y
WHAT IS FORTNITE?
B. A POP-CULTURAL PHENOMENON?
Antoine Griezmann
celebrating a goal
Thanos dancing like no
Avenger is watching
Jimmy Fallon invited top k-pop band BTS
to perform Fortnite dances together
WHAT IS FORTNITE?
C. A GAME OF CHOICE FOR MAINSTREAM CELEBRITIES?
Zlatan Ibrahimović casually streams Fortnite games
followed by e.g. Dele Alli or Mesut Özil
Drake broke Twitch records when
he joined Ninja on stream
Kevin Knox wore a custom made
Fortnite suit to NBA Draft
WHAT IS FORTNITE?
D. ONE OF THE MOST POPULAR VIDEO GAMES IN THE WORLD?
Monthly Active Users
in Sep 2018
78,3
mln
8,3
mln
1+
bln
1st
place
Max Concurrent
Players in Sep 2018
Revenues since
launch
Most watched game
on Twitch and
Youtube in 2018
WHAT IS FORTNITE?
ONE OF THE MOST POPULAR VIDEO GAMES IN THE WORLD ✓
A GAME OF CHOICE FOR MAINSTREAM CELEBRITIES ✓
A POP-CULTURAL PHENOMENON ✓
AN ONLINE ACTION GAME WITH BATTLE ROYALE MODE ✓
WHAT ARE THE BENEFITS?
You can play the game on
almost any gaming device
with connection to Internet
Comic and colourful makes
it appealing to masses while
still being unique
Through either patches and
fixes or new content: skins,
map area or game modes
You can meet people, build,
shoot, dance and compete
seriously or casually
Source: Peter Warman, Newzoo
CONTRIBUTION TO ESPORTS INDUSTRY
MAJOR QUESTION?
IS THE BATTLE ROYALE GENRE ALREADY
A BIG THING IN ESPORTS?
CURRENT SITUATION
Fortnite esports
prize pool
100
mln $
2,3
mln
Mobile
Max Concurrent
viewers of Fortnite
World Cup
PUBG is betting on
mobile (ASIA)
CHALLENGES
ESPORTS CAN’T BE MORE IMPORTANT THAN GAMEPLAY
WITHOUT SUPPORT OF TALENTS VIEWERSHIP PLUMMETS
NEW GAMES ARE COMING (TfT) GATHERING ATTENTION
TAKEAWAYS AND INSIGHTS
1. Follow trends. Utilize interests in new games but don’t bet on sports performance. Bet on
personalities who attract people.
2. Building a long lasting position requires time so for strategic presence in esports “old”
games are most reliable choice. Battle Royale needs time to find own way in esports
worlds.
3. Battle Royale games are expensive and difficult to host an events. Choose online events,
make shift towards entertainment - this will support a brand and more competitive
oriented divisions.
4. New games come and go. Talents last.
THANK YOU!

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Gameset - presentation for V4 Future Sports Conference 2019 - Turkowski

  • 1. WHY THE BATTLE ROYALE GENRE BECAME A BIG THING IN ESPORTS? LUKASZ TURKOWSKI / GAMESET
  • 2. Source: Gameloco blog CHALLANGE FOR BUSINESS FAST CHANGING TRENDS
  • 3. 2013 “The Goal Is to Become HBO Faster Than HBO Can Become Us” 2019 “We compete with (and lose to) Fortnite more than HBO” WHY DOES NETFLIX FEAR FORTNITE?
  • 4. WHY DOES NETFLIX FEAR FORTNITE? 250 M PLAYERS 140 M CLIENTS Such comparison is obviously flawed - Fortnite is a free-to-play game, while Netflix has a subscription fee. >
  • 5. WHY DOES NETFLIX FEAR FORTNITE? 6-10 HOURS PER WEEK* 8-10 HOURS PER WEEK** Time spent is the most important variable - both platforms rival essentially for the same time. ? Own calculations based on:: *https://www.pcmag.com/news/364107/fortnite-by-the-numbers-how-many-hours-are-you-playing-each ** https://www.marketwatch.com/story/we-now-spend-more-time-on-netflix-than-we-do-bonding-with-our-kids-2018-09-13-12882032 https://finance.yahoo.com/news/netflix-takes-8-percent-time-152700650.html
  • 6. = NEW GAMING PARADIGM > Gaming is driven primarily by engagement, that is prioritized over spending. Viewing became as important part of gaming world as playing itself. Gaming is a unique entertainment, with it’s own set of rules that can be used to the advantage of any business - including consumer brands.
  • 7. BATTLE ROYALE AS A PERFECT FULFILLMENT OF THE NEW PARADIGM FROM MOVIES The Idea of Battle Royale comes from Japanese culture. THROUGH MODS Japanese movies were an inspiration for books and movies from the Hunger Games series - which motivated the creators of mods to recreate the formula in games. TO STAND ALONE GAMES Developers picked up the trend and began to create separate games based on this concept.
  • 8. HAVE YOU HEARD ABOUT FORTNITE? HAVE YOU PLAYED FORTNITE? HAVE YOU WATCHED FORTNITE?
  • 9. WHAT IS FORTNITE? A. AN ONLINE ACTION GAME WITH BATTLE ROYALE MODE? https://www.youtube.com/watch?v=2gUtfBmw86Y
  • 10. WHAT IS FORTNITE? B. A POP-CULTURAL PHENOMENON? Antoine Griezmann celebrating a goal Thanos dancing like no Avenger is watching Jimmy Fallon invited top k-pop band BTS to perform Fortnite dances together
  • 11. WHAT IS FORTNITE? C. A GAME OF CHOICE FOR MAINSTREAM CELEBRITIES? Zlatan Ibrahimović casually streams Fortnite games followed by e.g. Dele Alli or Mesut Özil Drake broke Twitch records when he joined Ninja on stream Kevin Knox wore a custom made Fortnite suit to NBA Draft
  • 12. WHAT IS FORTNITE? D. ONE OF THE MOST POPULAR VIDEO GAMES IN THE WORLD? Monthly Active Users in Sep 2018 78,3 mln 8,3 mln 1+ bln 1st place Max Concurrent Players in Sep 2018 Revenues since launch Most watched game on Twitch and Youtube in 2018
  • 13. WHAT IS FORTNITE? ONE OF THE MOST POPULAR VIDEO GAMES IN THE WORLD ✓ A GAME OF CHOICE FOR MAINSTREAM CELEBRITIES ✓ A POP-CULTURAL PHENOMENON ✓ AN ONLINE ACTION GAME WITH BATTLE ROYALE MODE ✓
  • 14. WHAT ARE THE BENEFITS? You can play the game on almost any gaming device with connection to Internet Comic and colourful makes it appealing to masses while still being unique Through either patches and fixes or new content: skins, map area or game modes You can meet people, build, shoot, dance and compete seriously or casually
  • 15. Source: Peter Warman, Newzoo CONTRIBUTION TO ESPORTS INDUSTRY
  • 16. MAJOR QUESTION? IS THE BATTLE ROYALE GENRE ALREADY A BIG THING IN ESPORTS?
  • 17. CURRENT SITUATION Fortnite esports prize pool 100 mln $ 2,3 mln Mobile Max Concurrent viewers of Fortnite World Cup PUBG is betting on mobile (ASIA)
  • 18. CHALLENGES ESPORTS CAN’T BE MORE IMPORTANT THAN GAMEPLAY WITHOUT SUPPORT OF TALENTS VIEWERSHIP PLUMMETS NEW GAMES ARE COMING (TfT) GATHERING ATTENTION
  • 19. TAKEAWAYS AND INSIGHTS 1. Follow trends. Utilize interests in new games but don’t bet on sports performance. Bet on personalities who attract people. 2. Building a long lasting position requires time so for strategic presence in esports “old” games are most reliable choice. Battle Royale needs time to find own way in esports worlds. 3. Battle Royale games are expensive and difficult to host an events. Choose online events, make shift towards entertainment - this will support a brand and more competitive oriented divisions. 4. New games come and go. Talents last.