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eSports Market / Industry Research

A quick news and market / industry research "scrub" to understand what is happening at a high level in eSports.

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eSports Market / Industry Research

  1. 1. eSports Quick Market / Industry Research “Scrub”
  2. 2. ‹#› Where does eSports fit in? What is happening in the space Gambling Video Game Sports Online Gambling Sports Betting eSports Sources: IBIS Reports,, NBC, Venture Beat, Reddit, Forbes, PCMag, Business Insider, Fortune $43.4B$240B $26.2B $250M expected to be wagered in 2015 Forbes 8/2015 “quest to bring eSports gambling to the U.S.” VentureBeat, 6/2015 …And Mark Cuban is an investor 2014 world League of Legends Tournament attracted 32 million online viewers and 40,000 in person at Seoul’s World Cup stadium BBC 10/2014 (Coke sponsored) “Touting the 2.4 million Twitch views of gameplay” INDUSTRY: ESPORTS Other online betting sites outside U.S. “More 18-24 year old males watched Major League Gaming’s Spring Championship this year than the Rose Bowl” Forbes 10/2014 “67 million people play League of Legends per month” “Sold 3.5 million copies in its first 24 hours” “e-sports have attracted more than 350,000 bets on Pinnacle…this year” NBC, 11/2014
  3. 3. ‹#› Fun Facts INDUSTRY: ESPORTS Sources: Fortune, New York Times,, SuperData Research Redbull’s matches gamers gameplay data and stats with player’s biometrics and team interactions, such as eye tracking, brain states, heart rate, galvanic skin response, facial patterns, team communication 1st eSports event in Madison Square Garden NYC League of Legends August 2015 134 Mglobal audience for eSports expected to be 335Min 2017 $600Min 2014 expected to be $1Bin 2017 from sponsorships, merchandise sales, and event tickets Drug Testing coming to eSports in 2016 Activision & Microsoft to give away $5M at professional tournaments for Call of Duty HBO’s Game of Thrones advertised in-game on League of Legends Current eSports sponsors include Logitech, Razer, Coke, and Red Bull 16Bminutes watched per month on representing roughly 14 hours for each of the 13MAmerican viewers
  4. 4. ‹#› What major activity is happening in the sporting and gaming space? Notable gaming and eSport activity ($400M+) INDUSTRY: ESPORTS Sources: PCMag, engadget, Bloomberg,, CB Insights, Venture Beat, Fortune, 2010 2011 2012 2013 2014 2015* Disney invests in Playdom $762M DeNA (Japan) / Ngmoco $403M Tencent /Riot Games (League of Legends) $400M Zynga IPO $7.7B Valuation Nexon IPO $7B Valuation Softbank invests in Supercell Betfair IPO $2B Valuation Electronic Arts / PopCap Betfair IPO $2B Valuation Microsoft / Mojang (Minecraft) $2.5B Facebook / Oculus $2B Private / Giant Interactive $1.6B Amazon / Twitch $970M Zhongji / FunPlus $960M Zynga / NaturalMotion $527M King (Candy Crush) IPO $500M Valuation Zynga’s stock price crashed UK and China 30 gaming deals and $400M of funding California $3B deployed across 330+ deals New York $280M+ invested in 64 deals including Major League Gaming and Oberon Media 2014 Series E+ financing reached 5 year high of 15% of deal share Similar deals Weight Watchers / Hot5 $N/A Fitbit / FitStar $15M eSports company acquisition MLB Advanced Media prepares spinoff from MLB $3-5B Valuation Adidas / Runtastic $240M Under Armour / MyFitnessPal $150M + Endomondo $85M Alibaba invests in Kabam $120M Modern Times Group / Turtle Entertainment $87 (Parent / Acquisition Target) *Added ‘latest eSports related deals to 2015 even if <$400
  5. 5. ‹#› Understanding product landscape of eSports INDUSTRY: ESPORTS Sources: CB Insights, Fortune, PopSci Mag, and various news sources Sample 2x2 Live Remote Independant GroupViewers Live RemotePlayer Key themes for understanding game innovation space Independant TeamGame Play Physical VirtualPlaying Field Synchronous AsynchronousTiming Human Artificial (Intelligence) Control of Player Human RoboticBody of Player Physical Virtual Body of Player Human Robotic Playing Field Physical Virtual June 2016: America and Japan to face off in giant robot combat Observer 1st PersonViewer Realistic ArtisticStyle
  6. 6. ‹#› Sample list of eSports start-ups INDUSTRY: ESPORTS Sources: CB Insights, company websites Company Description Kabam Kabam is an interactive entertainment company founded in 2006 and headquartered in San Francisco, CA. The company develops and publishes massively multiplayer social games, including Dragons of Atlantis: Heirs of the Dragon and Kingdoms of Camelot. Trion Worlds American video game developer and publisher, which focuses primarily on MMOs, particularly of the MMORPG and MMORTS genres. RockYou A company that purchases the rights to classic video games, then incorporates in-game ads and re-distributes them. Gazillion Gazillion Entertainment is a privately held developer and publisher of free-to-play online games. Our mission is to build breakthrough experiences featuring world class brands and original franchises, superior production quality and unmatched gameplay. Linekong Online (Beijing) Entertainment Tech - Linekong Entertaiment is one of the top ten game developers and publishers in China, but also the one with the most potential in growing in the mobile gaming gumi Japanese video gaming company focusing on animation Chukong Technologies International mobile entertainment platform company headquartered in Beijing. Chukong maintains four core business practices: game engine development, mobile game development, publishing, and developer community support Playdom An online social network game developer popular on Facebook, Google+ and MySpace. Subsidiary of Disney Interactive. Instant eSports One-stop shop for eSports fans. Follow favorite teams and players, track tournament scores and performance stats, and catch up on the latestes eSports news. eSports Arena eSports Arena is a network of dedicated eSports facilities that will be able to produce globally broadcasted eSports/entertainment events. Showdown eSports We supply the best eSports Viewing Parties in the Bay Area. Splyce eSports Splyce eSports is a gaming company that builds websites to stream information for fans, game developers and event organizers. NYU Tisch School One-stop shop for eSports fans. Follow favorite teams and players, track tournament scores and performance stats, and catch up on the latestes eSports news. Global eSports Management Global Esports Management (GEM) is an international organization with offices in Europe, North America and Asia. We work to connect and grow all aspects of the professional gaming industry. Regroup Esports All operations of the company ESNation A/S have been ceased and all employees including the executive management have been released ultimo February 2009. Esports Gaming Association E-sports Gaming Association, LLC was established on February 11, 2011 to provide online gamers another league to allow them to take their gaming to another level. Levels Esports Centre Levels is an e-sports recreational company, planned to launch in Ottawa. offers an online shopping experience in sports & fitness. Faceit Offers online tournaments and daily and monthly leagues, and joining the service is free (though it monetizes through 30,000 monthly subscribers paying $5 to $12 a month each) Zepp Measure aspects of your swing, then analyze and improve. Zepp offers an incredible set of 3D and video analysis features that give you instant feedback. Thuuz Thuuz enables MVPDs, broadcasters, rights holders, and consumer electronics companies to deliver a cutting-edge sports entertainment experience to their fans by delivering sports meta-data that is contextual, exciting, informative, and unique. Strava Strava lets you experience what we call social fitness - connecting and competing with each other via mobile and online apps. Vulcan Win the Largest Prize Pool in Fantasy eSports. Draft a team and win your share of $10M. AlphaDraft WIN REAL-MONEY PLAYING FANTASY ESPORTS, DRAFT TOP TEAMS AND WIN CASH - OVER $300,000 PAID OUT EACH WEEK Unikrn Virtual sports betting platform Hitbox Interactive gaming platform where users can broadcast their game. PVP Live A new online-based eSports site and broadcast channel that focuses on statistics and analysis. Azubu Los Angeles based company streaming live video game competitions. Quadrupled viewership in 2015. Dingit High-definition eSports streaming platform, launched at the end of February 2015 with 7,000 viewers and grew to over 170,000 viewers by the end of April Potential Areas mocks (think the Facebook to MySpace), fantasy esports, learning courses) MostWell-FundedNon-Exited GamingCompanies